My Twitter Advertising Challenge

Jan. 25

I got started with Twitter early on and leveraged smart strategies from day one. These strategies have propelled my following to over 17,000 on Twitter and have driven a significant amount of traffic to PPC Ian. That said, I’m always looking to improve and have set a challenge for myself. Twitter is hot right now so it’s the perfect time to revamp my Twitter account. Today, I’m going to outline the challenge I’m setting for myself and one month from now I’ll report back on the results!

Initiative One: Follow No More Than 200 People

PPC Ian Twitter

Right now, I have 17,060 followers but am following 16,826. My Twitter stream is basically unusable. I want to be able to log in to my Twitter account and make sense of things, only seeing tweets that are relevant and interesting to me. If I am following no more than 200 people, I’ll be able to use Twitter once again.

Why am I following so many people right now? It was actually part of my initial strategy. I went out there and followed a ton of people knowing that a certain portion would reciprocate and follow me back. I would then unfollow those who did not follow me back. I did this many times and was able to drive a significant number of followers with this strategy. It’s a great strategy I still recommend for building out your initial base of followers. More followers equals more social proof and brand equity.

How am I going to remove 16,500+ followers? I’m going to go through all my @ messages and find out who I’ve interacted with. Then, I’m going to put them on my Tweet Adder white list. (Tweet Adder is a really helpful Twitter utility that I recommend purchasing if you’re serious about advertising on Twitter.) After my white list is loaded with my favorite people, I’m going to remove 1,000 people each day (who are not on my white list) until I’m done. Sure, I’m going to remove some good people by accident, but I can always add them back later.

Will I lose followers with this strategy? Absolutely. That said, I don’t think I’m going to lose more than 5,000 followers. I’m ok with this, and believe that I’ll retain most followers.

Initiative Two: Redesign My Twitter Background

My Twitter background has not been updated in years. It still looks ok, but could be a lot better. I’ve decided to engage the same designer who designed and built for me. I’m sure the results will be great. Also, I’m sure my new background will help drive even more followers in the future.

Initiative Three: Advertise and Gain More Followers

After I reduce the list of people I’m following, I’m sure to lose a few followers. I’m going to partially make up for this by running a paid advertising campaign on Twitter. I’ve had phenomenal results running Paid Like Campaigns on Facebook. I have not tried this yet on Twitter, but am quite excited. At the very least, I’ll get that cool “Verified Account” badge by signing up as an advertiser. Also, I hope to gain some serious experience that I can then leverage at my job. In my opinion, it’s critical for all PPC professionals to master Facebook and Twitter in addition to AdWords and adCenter.

Stay tuned, I’m hoping to have some interesting findings in my journey to optimize my Twitter account. Want to connect on Twitter? Please don’t hesitate to reach out, my Twitter handle is ianlopuch.

Image of PPC Ian’s Twitter Count © and Twitter

Blogs With Top Commentators Are Now Rare

Jan. 05

One of the most popular posts on PPC Ian is my Blog Commenting Strategy. I’m a huge fan of blog commentating for a variety of reasons. First and foremost, it’s fun! It’s great to be part of the conversation. Second, it’s a great source of traffic. Write an insightful comment and you will quickly gain new readers. Third, blog commentating can be a great source of SEO-optimized dofollow links. That is, if the blog you comment on has a top commentators widget (like the one I have here on PPC Ian in my footer).


I used to do a ton of commentating. I originally purchased my iPad so I could commentate on the go. I would write comments on the train to and from work. I would bring my iPad to lunch and would write comments during my meal. I would even commentate on my mobile phone while away from my computer. I got a little bit obsessed.

These days, I’m still commentating but not quite as much. Why? Many of the big bloggers such as John Chow and Jonathan Volk have done site redesigns and have removed their top commentators widgets. I used to comment on these blogs multiple times per day because I got my name in the top commentators lists. This gave me thousands of dofollow inbound links, from blogs closely related to mine by topic. Don’t get me wrong, I’m still a huge fan of both of these fine blogs, it’s just that I don’t comment quite as much since there is less of a reward.

So, you may be wondering, why are these big bloggers removing their top commentators widgets? If I had to guess, it probably comes down to preserving link juice (5-10 outbound links on each page of your blog can add up). It probably also comes down to comment quality. When you have as top commentators widget, the comments can sometimes be of lower quality. I particularly saw this happening on John Chow’s blog, although not anymore now that the widget has been removed.

As a blog owner, I’m a huge fan of having the top commentators widget. In addition to my top commentators widget, I even ran a Blog Commenting Contest. I feel passionately about rewarding those readers who support my blog by commenting. It takes time to write comments and I do my best to reward those supporting my blog.

The moral of the story: My blog commenting strategy is still very viable, but it’s more difficult finding blogs with top commentators lists. They still do exist, however, and I highly recommend seeking them out. You can even search on Google for directories of blogs that have dofollow top commentators lists. Moreover, don’t give up on blogs without top commentators. You may wish to throttle back your comments, but I still write many comments to this day on blogs without the widget.

Image of comment © iStockPhoto – pagadesign

Happy 2nd Birthday To PPC Ian

Oct. 31

I can’t believe it. It feels like I just wrote about PPC Ian’s First Anniversary yesterday. Today, it’s the second anniversary of PPC Ian! (Actually, it was on 10/29, but I’m a few days late to blog about it.) I wanted to take a moment today to reflect on the last two years, and of course thank you, my loyal readers.

Some Cool PPC Ian Statistics

PPC Ian 2nd Anniversary

I’m a paid search guy, so I can’t get enough statistics. Here are some cool ones about PPC Ian:

  • 171 posts (including this one), that’s an average of 1.64 per week
  • 1,698 valued comments from my awesome readers, that’s an average of 16.33 per week
  • 73,693 spam comments deleted thanks to Akismet
  • 1,302 average visitors per day (last 30 days)
  • My top referring keyword: "sem software"
  • My most popular post: Bluehost Add-On Domains and htaccess

I’m really thrilled with how far PPC Ian has come. My goal for the next year: Push my posts per week and get that 1.64 average up to 2. PPC Ian is just getting started.

Thank You For Reading

I want to take this opportunity to sincerely thank you for reading PPC Ian. It takes a lot of persistence and dedication to keep blogging for two years. I truly love this stuff. I’m obsessed with pay per click and online marketing. That said, PPC Ian wouldn’t be at the level it is without my amazing readers. Thank you so much for your questions, comments, emails, and support. If you have a specific idea or wish list, please don’t hesitate to reach out. Also, a huge thank you to my amazing wife and my blog sponsors for your support. Here’s to an amazing third year and beyond!

Image of Birthday Cake © iStockPhoto – aluxum

I Changed My Post Background From Black To White

Mar. 20

At the end of the day, it’s my readers (you guys) that make PPC Ian the blog that it is! As such, I take feedback from my readers extremely seriously. What’s been the most overwhelming feedback that I’ve gotten over and over again? Basically that I make the background color of my posts white (with black text) versus the black background (with white text) that I’ve had for the last year and half (since my blog launched in October, 2009). Well, I finally took everyone’s advice and made the change last night! In sincerely hope my change makes reading PPC Ian a lot easier on your eyes.

Please Let Me Know What You Think


For the next few weeks, I’m going to test the new white post background. I’m going to closely monitor my blog stats (to see if my visits go up), blog comments, and also emails. If you like (or dislike) the change, I highly encourage you to speak up. Your feedback will really help me out. Right now, I’m very much leaning on the side of keeping the new white post background because I personally like the change and am hopeful it will help take PPC Ian to the next level in terms of visitors. My friend Owen Frager who operates one of the most visited domaining blogs on the Internet and who’s featured me several times provided some really helpful info from his own testing that suggested the white background with black text should really help me drive more visits (and happy readers).

Aside from the posts themselves, everything else here on PPC Ian is staying the same. I’m a huge fan of my overall blog design. After all, PPC Ian sports a custom design from Unique Blog Designs (the same people that designed John Chow dot Com). In an effort to preserve my overall site feel, I left everything else the same (including the post comments). Thanks again everyone for the feedback and I can’t wait to hear what you think!

Image of blueprint © iStockPhoto – doram

Buy Keyword Winner & I’ll Review Your Blog

Mar. 02

I just wrote my Keyword Winner Review yesterday and couldn’t be more excited about the launch of this amazing keyword research plugin. My personal friend and SEO guru Dan Lew poured everything he’s got into version 2.0 of Keyword Winner and it shows. Here’s the deal: I can’t thank all of you enough, my loyal readers. As a thank you for everything, I want to offer PPC Ian readers a special deal.

Keyword Winner

If you purchase Keyword Winner 2.0 through my affiliate link, I will review your blog (or website) for free. It’s that simple. You will be reviewed right here on PPC Ian with exposure of my thousands upon thousands of monthly visitors. I really enjoy these review posts because the sites I end up reviewing are always super interesting and relevant to PPC Ian readers!

Here’s the crazy part! My friend, Daniel Lew, stands behind his SEO WordPress plugin so much that he’s offering a 60 day money back guarantee. Let’s say you purchase Keyword Winner via my affiliate link, but then return the plugin. I will still review you, no questions asked! I’m that confident in Keyword Winner as the must-have SEO plugin of 2011!

Specifics Behind My Keyword Winner Offer

You may remember a while back, I ran a blog comment contest. The winners of the contest got their blogs reviewed here on PPC Ian for free. Check out my review of these awesome online marketing blogs. This time, I’m going to do the exact same thing. I’ll review everyone in the same post, with each blog (or website) getting its own section. That said, the reviews are going to be a bit shorter (probably one or two paragraphs each), depending on how many people take me up on this offer.

My offer this time will span the entire month of March! That’s right, you have between now and March 31st to purchase Keyword Winner. After this month is over, I will write the review post within the first week of April.

Let’s say you want to purchase Keyword Winner via my affiliate link but don’t want your blog reviewed. No worries at all, this is an optional bonus! Last, I will only be reviewing “family friendly” websites.

I want to sincerely thank you for following my blog and wish you all the best! Purchased Keyword Winner via my affiliate link and want your blog reviewed here on PPC Ian? Just shoot me an email with your blog’s URL and also your ClickBank order/receipt number.

Images in this post ©