I’m a huge fan of PPC Associates Digital Marketing Agency. I’m personal friends with their co-founder and CEO, David Rodnitzky. I’m also great friends with their several other team members at PPC Associates including Hillary Read, their Director of Marketing. I truly appreciate their breadth of experience across all channels of digital marketing. I also […]
ContinueEmpower Your Team & Help Build Careers
It’s a ton of fun to empower and help others! Whether you directly manage a team and/or indirectly manage others on large-scale projects, you are in a great position to empower and build careers. By doing so, you are not only helping out but also optimizing results for your entire organization. A happy team is […]
ContinueLunch With Top SEO Agency AdLift
In the world of digital marketing, it’s all about networking. Your network is important for so many reasons. Just a few: finding opportunities, hiring great marketers for your team, collaborating/learning new things, and hiring a world-class agency. In addition to all of this great stuff, your network will allow you to find ways to collaborate […]
ContinueMy Favorite PPC Landing Page Tips
I’m a huge fan of PPC landing pages! Landing pages are the “on-page” side of pay per click marketing. In the world of SEO, there have always existed both on-page and off-page strategies. Savvy SEO marketers invest a ton of time, both on-page and off-page. PPC, historically speaking, has been more focused on off-page elements […]
ContinueAcquisio Innovates With Their Bid & Budget Algos
I’m such a fan of Acquisio. These guys have built one of the most amazing performance marketing platforms in existence, one of the most popular for both agencies and direct advertisers. Back in April, I attended ad:tech SF and met with the Acquisio team. It’s there that I first learned about their new bid and […]
ContinueMy Long Weekend Musings, 4th of July Style
Happy 4th of July to all my US-based readers! Happy Friday/weekend to everyone else! I wanted to take a moment here to share some fun musings, an idea originally inspired by my good friend Morgan Linton, domainer, entrepreneur, and awesome blogger who inspired me with the weekend musings idea. Let’s jump into this long weekend’s […]
Continue13 Lessons Learned As A Blogger
I can’t believe it! I’ve been blogging here at PPC Ian since October, 2009 – that’s a long time. I truly enjoy blogging. It has been quite the amazing journey, and I have learned so much over the years. I originally got into blogging to empower and educate others. However, I also always had the […]
ContinueGetting More Digital Marketing Budget
Do you run digital marketing programs in a corporate setting? Chances are you have a set budget for your campaigns. Typically, companies will allocate budget across different marketing channels and divisions. As digital marketing professionals, the trends are in our favor! Budgets tend to increase year after year for performance marketing channels such as PPC, […]
ContinueWhy PPC Is The Best Media Channel
As a corporate PPC leader, it’s your job to do what’s best for your company. In my opinion, that’s typically securing more budget for PPC and building enthusiasm for this amazing media channel. For many companies, PPC is going to be one of the best (if not the best) media channel. Of course, all of […]
ContinueI’m a Fan of Enhanced Campaigns
I’m a big fan of Enhanced Campaigns. The more I learn and the more I experiment, the more I like Enhanced Campaigns. Sure, I was a bit skeptical at first, but I quickly became a believer. I wanted to write this quick post today to share my enthusiasm and a few of the top reasons […]
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