Do you run digital marketing programs in a corporate setting? Chances are you have a set budget for your campaigns. Typically, companies will allocate budget across different marketing channels and divisions. As digital marketing professionals, the trends are in our favor! Budgets tend to increase year after year for performance marketing channels such as PPC, display, and social media because these channels perform.
Today, I wanted to share a guest post I just wrote for the PPC Associates Blog. My guest post is all about Building Your Case For A Bigger Digital Marketing Budget. When you’re in the world of digital marketing, bigger budgets makes natural sense. However, in a competitive situation where all departments/divisions are competing for limited budgets, you need to provide a solid case for your channel(s). My guest post outlines some of my favorite strategies for doing so.
I have had a true blast writing guest posts on the PPC Associates Blog. After reading this one, you may want to also check out some of my other recent ones. I hope you enjoy!
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- A Landing Page Checklist For PPC Pros
- Online Marketing Holiday Wish List
- Getting The Most Out of Beta Tests
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