I can’t believe it! I’ve been blogging here at PPC Ian since October, 2009 – that’s a long time. I truly enjoy blogging. It has been quite the amazing journey, and I have learned so much over the years. I originally got into blogging to empower and educate others. However, I also always had the sub-goal of learning all about this wonderful medium and rounding out my own portfolio of skills as a digital marketer. Following are some of the lessons I have learned over the years as a blogger.
- Get out there and do it, it’s totally worth it! You can learn so much by creating your own blog. It’s not the same reading and attending conferences. When you get out there and invest in your own blog, you learn so much. I can’t believe how much this blog has taught me over the years… I have learned lessons first hand from PPC Ian readers, lessons about SEO, and so many lessons about the technicalities of WordPress.
- Try not to multitask while blogging. I cannot tell you how many posts here on PPC Ian I have written while watching TV. It always takes twice or three times as long to write and review a post that way. Focus is so important when writing quality content, and optimizing your own time. Sit down to write your blog posts. Then, go watch TV later. You will enjoy both activities more. Note: I have had a great experience listening to music while blogging. Music is not distracting, but can be very helpful to your blogging experience.
- Don’t always blog from the same location. Go to Starbucks, sit at your desk in your home office, sit outside on your patio – change it up! You can get so much inspiration by just moving around. This creates energy, new ideas, and better content.
- When you’re on a roll, keep going. Today, for example, I just published a post but am now writing another. Tonight, I may write another. When you’re on a roll, you need to keep going. Great content comes in waves and it’s ok to write a backlog of posts and save them for the future.
- Make the most of weekends. We work so amazingly hard as digital marketing professionals. Weekdays after work should be reserved for family, exercise, eating, and fun! I try to get up early on weekends and write a few posts in the morning. This is always a more powerful and positive experience.
- Keep it going at all costs. This point almost contrast with the last one and separates the real leaders apart. Really, this comes down to work ethic. Blogging is a tremendous investment. Once your blog is going, your readers count on you. Don’t let them down. Keep going. Don’t have a post? You will need to stay up late or get up early to get that post out. However, I highly recommend the tips above to avoid this last minute type of situation.
- Build amazing partnerships with your sponsors. Sponsors are the lifeblood of your blog. They help pay the bills, they can help with content ideas, they can help provide content (guest posts, eBooks, whitepapers, and more), and they can help motivate you to keep going (really it is all about the people, in my opinion). Take your sponsors seriously and give them the best partnership experience ever.
- Invest in your top advocates. Over time, there are certain people who will frequently comment, like you in social media, email you ideas, and more. Invest in these key influencers. They are your best friend and can help you so much. I can’t thank my top readers/advocates enough, you guys are the best!
- Blog because you are passionate and love what you do. Money comes second. It is not easy to make money blogging and I wouldn’t necessarily recommend it for the money. Of course, that can be a longer term goal and something to aspire towards, but always remember your passion and why you started (you need a higher value purpose than money).
- Keep innovating. Just like paid search, blogging changes ever single day. The only constant is change. Don’t be stagnant. Stay on top of SEO, blogging, and social media trends. Incorporate all the great new stuff into your strategy.
- Take your blogging education back to your company. Blogging will make you a well rounded marketer. You will learn so much that could help your company grow. Keep learning and share your lessons at work!
- Set yourself up for a blogging vacation form time to time. Get a large backlog of posts, auto schedule them, and then kick back! Everyone deserves a break.
- Let your personality come across. Blog about your personal life. Share pictures. Readers want to get to know you as a person, in addition to reading your analysis and insights.
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