PPC Ian

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Increase Your Search Marketing Leverage

By PPC Ian Leave a Comment Nov 8 14

There’s no doubt about it! Pay per click search engine marketing is a time-intensive career. Look at the Wall Street trading floor. Pretty hectic, right? Now, consider a 24 hour, 7 day a week Wall Street. That’s pay per click in a nutshell. All of us in pay per click have faced the challenge of […]

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Celebrate Your PPC Team’s Success

By PPC Ian Leave a Comment Nov 7 10

What gets me most excited about my career in search engine marketing each and every morning? There really are a variety of factors including responsibility, excitement, and making lots of money (both individually and for the company). However, above and beyond all of this is the great thrill of managing and mentoring my team. I’m […]

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Dress Up For Your Search Marketing Job

By PPC Ian Leave a Comment Nov 5 6

While today’s post really applies to all jobs, it’s especially applicable to those of us in the search engine marketing industry because we all tend to be young. Just look at me, I’m only 28 but I’m already a Director and have been managing people for over 4 years! I’ll jump right to the punch […]

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Grow Your SEM Career With LinkedIn

By PPC Ian Leave a Comment Nov 4 15

I get search engine marketing job opportunities on LinkedIn almost every single day! Let me say that again: Almost every single day, I get emails via LinkedIn from recruiters who want to offer me jobs at various companies. Let me say that yet another way: I have never actively applied for a job in the […]

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Moonlighting Will Accelerate Your SEM Career

By PPC Ian Leave a Comment Nov 3 11

Many companies out there discourage their employees from moonlighting. I can totally understand where they’re coming from. Salaries in SEM tend to be high and the company wants to get their money’s worth. Moreover, they want their employees getting the appropriate sleep and rest on their off-time so they can come in recharged. Also, there’s […]

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Your Recession Proof Career In SEM

By PPC Ian Leave a Comment Nov 2 2

I’ve been in pay per click search engine marketing for over five years now. When I started, the economy was rough. We were rebounding from the Internet bubble burst and companies were being very selective with their hiring. In fact, I only had one really solid job offer (thank goodness it brought me into the […]

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Longevity: Your PPC Career Secret Weapon

By PPC Ian Leave a Comment Nov 1 10

This is one of my favorite articles because I’m all about getting more done with less, the power of leverage. (Side note: Leverage is also one of the main teachings of my favorite author in the world, Robert Kiyosaki.) If you haven’t realized it already, time is your most valuable resource, far more valuable than […]

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Search Marketers Make Excellent Domainers

By PPC Ian Leave a Comment Oct 31 4

What do we do in pay per click for a living? We buy keywords. We understand which keywords work the best for the vertical at hand and optimize the heck out of them. What do domainers such as Rick Latona do for a living? They invest in quality domain names. They buy great domains names […]

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I’m Passionate About PPC and SEM

By PPC Ian Leave a Comment Oct 29 8

I’m very passionate about PPC. I’m very passionate about the corporate career path in pay per click. There’s nothing I’d rather be doing than managing my awesome paid search team! Does this sound like you? Good! Does this sound very different from your tone and thought pattern each morning? That’s ok, but let’s work on […]

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About PPC Ian

Ian Lopuch (PPC Ian)Hi, I'm Ian Lopuch, also known as PPC Ian. I'm a Silicon Valley business executive with an incredible passion for dividend stocks (and investments that provide true passive income for the long-term). In fact, I have built a portfolio of 40 stocks that will one day pay for all of my living expenses. I enjoy blogging here about my passion for cash flow investing, while also sharing some other business and digital marketing insights from time-to-time.

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