There’s no doubt about it! Pay per click search engine marketing is a time-intensive career. Look at the Wall Street trading floor. Pretty hectic, right? Now, consider a 24 hour, 7 day a week Wall Street. That’s pay per click in a nutshell. All of us in pay per click have faced the challenge of […]
ContinueCelebrate Your PPC Team’s Success
What gets me most excited about my career in search engine marketing each and every morning? There really are a variety of factors including responsibility, excitement, and making lots of money (both individually and for the company). However, above and beyond all of this is the great thrill of managing and mentoring my team. I’m […]
ContinueDress Up For Your Search Marketing Job
While today’s post really applies to all jobs, it’s especially applicable to those of us in the search engine marketing industry because we all tend to be young. Just look at me, I’m only 28 but I’m already a Director and have been managing people for over 4 years! I’ll jump right to the punch […]
ContinueGrow Your SEM Career With LinkedIn
I get search engine marketing job opportunities on LinkedIn almost every single day! Let me say that again: Almost every single day, I get emails via LinkedIn from recruiters who want to offer me jobs at various companies. Let me say that yet another way: I have never actively applied for a job in the […]
ContinueMoonlighting Will Accelerate Your SEM Career
Many companies out there discourage their employees from moonlighting. I can totally understand where they’re coming from. Salaries in SEM tend to be high and the company wants to get their money’s worth. Moreover, they want their employees getting the appropriate sleep and rest on their off-time so they can come in recharged. Also, there’s […]
ContinueYour Recession Proof Career In SEM
I’ve been in pay per click search engine marketing for over five years now. When I started, the economy was rough. We were rebounding from the Internet bubble burst and companies were being very selective with their hiring. In fact, I only had one really solid job offer (thank goodness it brought me into the […]
ContinueLongevity: Your PPC Career Secret Weapon
This is one of my favorite articles because I’m all about getting more done with less, the power of leverage. (Side note: Leverage is also one of the main teachings of my favorite author in the world, Robert Kiyosaki.) If you haven’t realized it already, time is your most valuable resource, far more valuable than […]
ContinueSearch Marketers Make Excellent Domainers
What do we do in pay per click for a living? We buy keywords. We understand which keywords work the best for the vertical at hand and optimize the heck out of them. What do domainers such as Rick Latona do for a living? They invest in quality domain names. They buy great domains names […]
ContinueI’m Passionate About PPC and SEM
I’m very passionate about PPC. I’m very passionate about the corporate career path in pay per click. There’s nothing I’d rather be doing than managing my awesome paid search team! Does this sound like you? Good! Does this sound very different from your tone and thought pattern each morning? That’s ok, but let’s work on […]
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