Hey Everyone, Just a few days ago, I posted my first video entry: Who Is PPC Ian? I’m really thrilled that it took off and already received over 250 views on YouTube in just a few short days! As promised, today marks my second video and I expect to post quite a few more over […]
ContinuePPC Ian Featured On John Chow!
Hello Everyone, Today’s a HUGE day for me! Not long after launching my first video on PPC Ian (which is an accomplishment in its own right), I got featured on John Chow! For those of you that don’t know, John Chow is one of the most successful Internet marketers in the world and operates one […]
ContinueVideo: Who Is PPC Ian?
Hello Everyone, I’m very excited today to showcase PPC Ian’s first video! When I launched PPC Ian back in October, 2009 I had the goal of quickly getting some great articles live and then complementing my blog with videos as well. Today marks my 41st post and I’m thrilled to share with you my first […]
ContinueQuality Score: SEO Tips For PPC Landing Pages
If you’ve been in pay per click search engine marketing for a while, there’s no doubt you’ve faced landing page quality score issues at least once. I’ve managed AdWords campaigns for dozens of sites. Thankfully, the majority of these sites have been multi-million-dollar category leaders with excellent landing page quality scores. However, a few of […]
ContinuePPC Versus SEO Careers
As you know, I’m a huge proponent of the PPC career path. It’s hard not to be given my rapid ascent from Marketing Associate to Director of Search Marketing just five short years after college. However, there are also many other great career paths in the other channels of online marketing: SEO, display, email, and […]
ContinueBuying Domains on Sedo
If you’ve checked out the footer on PPC Ian, you may have noticed that I own a small LLC, IJL Productions LLC. I actually plan to write a future article all about LLCs and why I think they’re a great business entity to separate your business from yourself, creating financial protection (in my humble non-legal […]
ContinueInterview: Matt Lawson from Marin Software
In general, I’m a big fan of interviews because they open the opportunity to work closely with other amazing professionals in the industry. Moreover, they provide very compelling content. To that end, I’m officially launching PPC Ian’s interview category! Today, I and extremely honored and lucky to launch my interview category by interviewing none other […]
ContinueMy Favorite Online Marketing Blogs
I created PPC Ian to empower and educate online marketing professionals. There are many great blogs that cover the tactical side of PPC and SEO. However, I like to think of PPC Ian as the first blog with a primary focus on the career side of things. While I plan to include more tactical tips […]
Continue5 Great PPC Campaign Initiatives
So far, I’ve been talking quite a bit about high-level pay per click career tips. After all, the charter of PPC Ian is just that: Empowering pay per click professional by focusing on career tips and strategy. However, the time has come to start including some specifics as well. Pay per click is a very […]
ContinueBreaking Up The Pay Per Click Grind
If you’re in the corporate PPC world, you definitely know that things can get rather crazy. After enough analysis, keyword generation, keyword deployment, bid changes, ad copy tests, landing page tests, account restructures, product requirements, and executive presentations, your head can really start spinning! I’m here to tell you that it’s all about PPC longevity. […]
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