So far, I’ve been talking quite a bit about high-level pay per click career tips. After all, the charter of PPC Ian is just that: Empowering pay per click professional by focusing on career tips and strategy. However, the time has come to start including some specifics as well. Pay per click is a very […]
ContinueBreaking Up The Pay Per Click Grind
If you’re in the corporate PPC world, you definitely know that things can get rather crazy. After enough analysis, keyword generation, keyword deployment, bid changes, ad copy tests, landing page tests, account restructures, product requirements, and executive presentations, your head can really start spinning! I’m here to tell you that it’s all about PPC longevity. […]
ContinueT.R.A.F.F.I.C. Las Vegas 2010 Was Awesome
I’m PPC Ian, the corporate pay per click search engine marketing guru. More than anything, I believe in the power of focusing exclusively on corporate PPC. When you’re dealing with huge budgets and intricate campaigns, often across multiple verticals, focus is everything. However, I’m also a huge proponent learning new things, especially subjects that are […]
ContinuePay Per Click Automation
As you may know from my about me page, I majored in computer science at Stanford University. I truly feel like my computer science background prepared me perfectly for the corporate pay per click career path. Why? When you’re dealing with extremely large campaigns (especially across a portfolio of verticals), it’s nearly impossible to scale […]
ContinuePPC Ian Interviewed By Jonathan Volk
Hi Everyone, I wanted to take a moment to point out a large milestone in my career: Super affiliate Jonathan Volk interviewed me yesterday! Please make sure to visit Jonathan Volk’s blog and read PPC Ian’s interview. I worked very hard on the interview and it really means a lot to me as someone who […]
ContinueOnline Marketing Professionals, Let’s Help Haiti
Dear PPC Ian Reader, Thank you for reading my blog, I truly appreciate it. As online marketing professionals, we are extremely lucky. Taking myself as an example, I have a roof over my head, a stable and amazing PPC job, a beautiful wife, more than enough food, and so much more. Not everyone is so […]
ContinueControlling Your PPC Mind
So it’s 2010 and you’re looking to get promoted in your PPC career. At the same time, you value your work-life balance. You can’t imagine working 80 or more hours a week, trading your personal life for promotion. Well, I’m here to tell you that you absolutely don’t need to! In my opinion, it’s totally […]
ContinueSearch Marketing Interview Tips
I recently wrote an article highlighting my favorite paid search interview questions. The article focused on the PPC interview from the interviewer’s perspective. Today, I want to flip the tables a bit and discuss my favorite tips from the interviewee’s perspective. While these tips are applicable to any PPC job interview, they’re especially relevant to […]
ContinueBlueHost, Add-On Domains, and .htaccess
As mentioned in my 2010 goals, I’m extremely excited about the domaining industry. My 2010 goals have me attending at least one major domaining conference in addition to developing at least six websites. (Honestly, I’m sandbagging a bit and hope to develop quite a few more websites than six.) Domaining and web publishing in my […]
ContinueCondo Domain Names
Anyone who has known me for a while knows that I’m a huge fan of investing. I’m a proponent of stocks, bonds, 401ks, real estate, and of course domain names. Over the long term, investing is the primary way you can get ahead and achieve financial freedom. Today, I’m excited to present a unique domaining […]
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