PPC Ian

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Quality Score: SEO Tips For PPC Landing Pages

By PPC Ian Leave a Comment Feb 22 14

If you’ve been in pay per click search engine marketing for a while, there’s no doubt you’ve faced landing page quality score issues at least once. I’ve managed AdWords campaigns for dozens of sites. Thankfully, the majority of these sites have been multi-million-dollar category leaders with excellent landing page quality scores. However, a few of […]

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PPC Versus SEO Careers

By PPC Ian Leave a Comment Feb 18 6

As you know, I’m a huge proponent of the PPC career path. It’s hard not to be given my rapid ascent from Marketing Associate to Director of Search Marketing just five short years after college. However, there are also many other great career paths in the other channels of online marketing: SEO, display, email, and […]

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Buying Domains on Sedo

By PPC Ian Leave a Comment Feb 15 6

If you’ve checked out the footer on PPC Ian, you may have noticed that I own a small LLC, IJL Productions LLC. I actually plan to write a future article all about LLCs and why I think they’re a great business entity to separate your business from yourself, creating financial protection (in my humble non-legal […]

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Interview: Matt Lawson from Marin Software

By PPC Ian Leave a Comment Feb 10 7

In general, I’m a big fan of interviews because they open the opportunity to work closely with other amazing professionals in the industry. Moreover, they provide very compelling content. To that end, I’m officially launching PPC Ian’s interview category! Today, I and extremely honored and lucky to launch my interview category by interviewing none other […]

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My Favorite Online Marketing Blogs

By PPC Ian Leave a Comment Feb 7 15

I created PPC Ian to empower and educate online marketing professionals. There are many great blogs that cover the tactical side of PPC and SEO. However, I like to think of PPC Ian as the first blog with a primary focus on the career side of things. While I plan to include more tactical tips […]

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5 Great PPC Campaign Initiatives

By PPC Ian Leave a Comment Feb 3 4

So far, I’ve been talking quite a bit about high-level pay per click career tips. After all, the charter of PPC Ian is just that: Empowering pay per click professional by focusing on career tips and strategy. However, the time has come to start including some specifics as well. Pay per click is a very […]

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Breaking Up The Pay Per Click Grind

By PPC Ian Leave a Comment Jan 28 1

If you’re in the corporate PPC world, you definitely know that things can get rather crazy. After enough analysis, keyword generation, keyword deployment, bid changes, ad copy tests, landing page tests, account restructures, product requirements, and executive presentations, your head can really start spinning! I’m here to tell you that it’s all about PPC longevity. […]

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T.R.A.F.F.I.C. Las Vegas 2010 Was Awesome

By PPC Ian Leave a Comment Jan 24 6

I’m PPC Ian, the corporate pay per click search engine marketing guru. More than anything, I believe in the power of focusing exclusively on corporate PPC. When you’re dealing with huge budgets and intricate campaigns, often across multiple verticals, focus is everything. However, I’m also a huge proponent learning new things, especially subjects that are […]

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Pay Per Click Automation

By PPC Ian Leave a Comment Jan 22 29

As you may know from my about me page, I majored in computer science at Stanford University. I truly feel like my computer science background prepared me perfectly for the corporate pay per click career path. Why? When you’re dealing with extremely large campaigns (especially across a portfolio of verticals), it’s nearly impossible to scale […]

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PPC Ian Interviewed By Jonathan Volk

By PPC Ian Leave a Comment Jan 16 8

Hi Everyone, I wanted to take a moment to point out a large milestone in my career: Super affiliate Jonathan Volk interviewed me yesterday! Please make sure to visit Jonathan Volk’s blog and read PPC Ian’s interview. I worked very hard on the interview and it really means a lot to me as someone who […]

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About PPC Ian

Ian Lopuch (PPC Ian)Hi, I'm Ian Lopuch, also known as PPC Ian. I'm an Idaho-based real estate developer and investor, with an incredible passion for dividend stocks (and investments that provide true passive income for the long-term). In fact, I have built a portfolio of 37 positions that will one day pay for all of my living expenses. I enjoy blogging here about my passion for cash flow investing, while also sharing some other business and digital marketing insights from time-to-time.

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