PPC Ian’s 2012 Goals

Jan. 02

Happy new year! Yesterday, I wrote a Recap of My 2011 Goals. Excitingly, I was able to achieve 4 out of 5 goals, not bad at all. Today, I’m thrilled to continue my tradition of setting goals at the beginning of the year with PPC Ian’s 2012 Goals. Before I get into the specific sub-goals, I want to lay out my high level framework. Overall, I am working on three major areas this year:

2012 New Years

  1. Getting closer to complete financial freedom (setting myself and my wife up to eventually live off of passive income, mainly financial instruments such as dividend-paying stocks)
  2. Giving back in a major way (large charitable donations and giving back to the online marketing industry)
  3. Having fun (more personal time and more time with my wife)

Following are my sub-goals that roll up into my high level goals…

Goal 1: Save Money and Invest Wisely

Ian and Nicole Holiday Party

Nicole & Ian 2011 Holiday Party

For me, the investing wisely part is quite easy. I’m a pro. The hard part is saving money. I like to go big. I spent a lot of money in 2011. I’m actually happy about the expenses as they were one time charges/investments in happiness.

2012 is going to be all about saving. It’s time for PPC Ian to get frugal and put every dollar to use. Specifically, I will grow the amount of money I have invested in dividend-paying stocks by at least 30%. I already have a solid base (I have been investing since high school) so this is going to be a tough feat. It’s going to come down to funneling money into stocks, both from my job and from my affiliate marketing operations.

On the affiliate marketing side, I’m going to need to deliver another year of solid revenue growth (50% or more) with high margins (70% or higher margins). Instead of investing money in my business, I’m going to overcompensate by investing sweat equity. I’m going to continue to extract serious money from my business and move it into dividend-paying stocks. (I’m a huge champion of Robert Kiyosaki’s “velocity of money” strategy.)

Long term, it’s my opinion that true financial freedom comes from living off of passive income from dividend stocks and passive investments. I’m a long way away from that, but that’s ok. Time and compound interest are on my side. Want to learn more about my passive income strategy? Check out my Money Map.

Goal 2: Grow PPC Ian To 2,500 Visitors/Day

Currently, I’m getting about 1,400 visitors/day here at PPC Ian (based on December, 2011 stats). Thanks so much for reading! This year, I have decided to divert most of my free time towards PPC Ian. I’ll spend about 70% of my free time blogging here about online marketing and the other 30% running IJL Productions. Why the shift? I have found that focus is everything and I’m starting to see some serious traction. My goal of giving back to the industry is largely dependent on my ability to reach lots of people and provide valuable content and perspectives. PPC Ian is my channel for doing so. I plan to give back to our industry in a major way by blogging more frequently and providing amazing PPC and online marketing tips. If there’s anything you’d like to see on PPC Ian, please don’t hesitate to reach out. I’m here to help!

Goal 3: Donate a Record Amount To Charity

I’m pleased to say that Nicole and I donated a record amount of money to charity in 2011. 2012 is going to mark another year of record donations. Specifically, I am pledging to donate a record amount of money to Second Harvest Food Bank. I truly believe that we are all put here for a reason. Currently, I’m in a very fortunate and favorable position. As such, it’s my duty to give back and assist those less fortunate, especially people who live here in the Silicon Valley and are hungry. Put another way, when it’s my time to go, I want to rest assured that I made a major impact here on Planet Earth. I cannot think of too many other accomplishments that will make as large of an impact as donating to charities.

Goal 4: More Hip Hop and Jazz Concerts

Hip hop and jazz have been my passion for as long as I can remember. I’m truly fortunate that Nicole also enjoys the same music. On the hip hop side, we attended De La Soul (Nicole took me for my birthday) and The Pharcyde concerts in 2011. On the jazz side, we also attended a Norman Brown concert. In 2012, I want to attend even more concerts, both hip hop and jazz. What a great way to enjoy San Francisco while getting inspired. Every time I see one of my favorite artists perform, I walk away truly happy and inspired.

Goal 5: Run and Lift Weights 4 Times/Week

It wouldn’t be a PPC Ian goals list if I didn’t include something athletic. I don’t have any huge milestones this year such as the half marathon. However, I want to keep up my health by running twice per week and lifting weights twice per week. Also, I definitely want to run several 5K and 10K races. It’s amazing how much better you feel (and think) when you’re in great shape. This goal ties into my overall happiness and also allows me to spend more time with Nicole.

Goal 6: More Time With Family

It’s all about family. When you’re in the world of online marketing, it’s so easy to get tied up in your career and forget about the big picture. This year, I want to make a conscious effort to spend more time with my amazing family. This last goal will tie directly into my own happiness.

There are many more sub-goals that did not make this particular list. You may remember that one of my big goals is setting myself up for VP of Marketing at a large company. That’s definitely still on the list, I couldn’t be more passionate about the corporate marketing career path. However, it’s just not in the top 6 short list for this year (mainly because that goal is already ingrained in my subconscious). I enjoy referring back to this list each week so I’m able to stay on course, and these are the top 6 goals I wanted to remind myself of each and every week. What are your 2012 goals?

Image of 2012 Fireworks © iStockPhoto – Sunnybeach
Image of Nicole and Ian at Holiday Party © PPCIan.com

6 Trackbacks

  1. How To Pick Lending Club Loans | PPC Ian
  2. My Lending Club Investment Strategy | PPC Ian
  3. My Weekend Musings (3rd Edition) | PPC Ian
  4. Where I'm Investing In 2012, Lending Club | PPC Ian
  5. Is The Print Industry Going Under? | PPC Ian
  6. My Weekend Musings (2nd Edition) | PPC Ian


  1. Affpaying says:

    Those are very good goals, Ian! Many I can relate to myself, haha!

    Hope you meet all your goals in 2012! All the best 😉

  2. Ian says:

    Thanks so much, Affpaying / Gao! I really appreciate it. :-) Happy new year and best of luck in 2012!

  3. Ian, those goals are awesome! It is important to note that you have set “realistic” goals for yourself. Setting a realistic goal which can be set within a specific time period is the ultimate key. Make sure to cover those concerts you end up going to. One of my favorite posts on this blog was the one about the concert you attended. It was fun to get a little more insight into what you enjoy doing away from the computer!

  4. Ian says:

    Thanks so much, Jason, I very much appreciate it! :-) I will definitely cover the concerts, very much looking forward to it. Happy new year and all the best to you in 2012!

  5. I look forward to reading great content on your blog. It’s great to see you have exercise as your goal. I am working on mine on weekly basis. 3-4 times a week.

    You should make your “spending time with family” goal measureable such as Dinner out with Nicole once a week. :) They are the reason that we are working part-time and making more passive income for the family.

    May you have a great new year. It would be nice to make the goals measurable and you could revisit on quarterly basis.

    I am working on 2012 goals this week.

  6. Collabo says:

    Best of luck in 2012! I’m sure you’re poised for greatness this year – as long as the financial system doesn’t collapse 😉

  7. Mike Wong says:

    Great post Ian. Very Inspirational! Good luck with your 2012 goals.

  8. Ian says:

    Thanks so much, Collabo. All the best to you as well! Here’s to a huge 2012!

  9. Ian says:

    Thanks so much, Mike! :-) I sincerely appreciate the positive feedback. All the best in your 2012 goals as well!

  10. ERP says:

    Ian — good stuff, thanks for sharing your goals. Given your knowledge and experience, I’m curious why you’re focused so much on investing in dividend paying stocks, as opposed to dividend paying websites and domains names? (though that could be a couple posts by itself!)

  11. Ian says:

    That is an awesome question! You are quite right that I could write several posts on that topic! To make a long story short, I am incredibly focused on Internet marketing and affiliate marketing. I love earning cash flow from my portfolio of web properties. That said, I’m trying to diversify and I do believe that dividend-paying stocks are the ultimate vehicle I want to be in long term. I view my online marketing cash flow as shorter to medium term and dividend stocks as very long term. At the end of the day, it’s about saving, diversifying, and ultimately building up multiple streams of cash flow. Great question!
    All the best,

  12. Cars says:

    i hope you meet ur goals.. best of luck ..
    and nice to see about charity u do , pls carry on wit the charity work :)

  13. Leadership says:

    Those seem like noble goals. I think its wise to have a diverse range of investments and multiple income streams. This way you do not have all your eggs in one basket as they say.

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