I’m a huge fan of PPC Associates Digital Marketing Agency. I’m personal friends with their co-founder and CEO, David Rodnitzky. I’m also great friends with their several other team members at PPC Associates including Hillary Read, their Director of Marketing. I truly appreciate their breadth of experience across all channels of digital marketing. I also truly appreciate the fact that they know how to market their own agency, the sign of a truly passionate marketing team. As just one example: PPC Associates runs one of the greatest digital marketing blogs on the Internet.
Today, I wanted to share with you the brand new PPC Associates 2013 Guide To Facebook Advertising. I thought it would make perfect sense given that Facebook just announced their second quarter earnings and beat estimates handsomely (thanks to digital marketing professionals like you and me). Right now is the time to advertise on Facebook, and PPC Associates is there to guide you every step of the way with their free tutorial.
I really like this guide, and here’s why:
- It’s jam-packed with 24 pages of free insights.
- It talks about all the possible objectives of advertising on Facebook. Facebook is a lot different than traditional search marketing. Perhaps you’re looking to drive brand awareness. Perhaps you’re looking to generate likes. Perhaps you’re looking to drive direct response conversions. PPC Associates covers all of these objectives, and discusses the different types of ads and how they relate to each objective.
- PPC Associates goes into incredible detail to educate the reader about all types of Facebook ads. I’m talking about marketplace ads (marketplace standard ad, marketplace event ad, marketplace like ad, and marketplace application ad), sponsored stories (page likes, check-ins, and page posts), mobile advertisements (mobile sponsored stories, mobile promoted posts, mobile page posts, and mobile app install ads), premium ads (photo, video, question, status, event, link, app ad, video app ad, standard ad, and video standard ad), sponsored search results, and Facebook Exchange Ads (FBX). Wow, that was a looooong list! I wanted to list it all out, however, to show you the comprehensiveness of this great resource.
- This guide also dives into a ton of other topics: targeting options, custom audiences, metrics, and more.
- It’s written in a logical, easy-to-follow format. It’s a true reference that you can share with your entire team.
When it comes to digital marketing, I really enjoy learning from agencies. They get to see so much, across so many different verticals. PPC Associates’ amazing wealth of knowledge comes through in their guide and I highly recommend downloading your free copy.
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I’m a huge fan of Kenshoo Digital Marketing Technology. Kenshoo provides one of the most amazing search marketing platforms in existence. Approximately three billion dollars of annual digital marketing spend is managed via Kenshoo, and they were named the leader in bid management buy Forrester.
Today, I am thrilled to share Kenshoo’s new Global Search Advertising Trends whitepaper. It’s free and a true must-read. I’m a real fan of Kenshoo whitepapers and have covered several here on PPC Ian. One of my other favorites is the Kenshoo SmartPath whitepaper, all about Kenshoo attribution modeling (truly advanced stuff).
So what’s Kenshoo’s latest whitepaper all about? Global Trends aggregates billions of dollars worth of data and illustrates really interesting trends in the digital marketing landscape. We’re talking about trends in budget/spend, CPCs, clicks, click-through-rates, impressions, and more. We’re talking about trends across region – US, UK, and EU. We’re talking about device-specific trends.
I personally rely on such whitepapers and trends to understand the bigger picture. I found the insights Kenshoo shares about spend/budget to be particularly insightful. Thanks, Kenshoo, for another awesome whitepaper! I recommend downloading this free whitepaper and leveraging the insights at your company.
Image in this post © Kenshoo
Hey everyone! It’s been a while since I’ve posted here on PPC Ian. The last several weeks have been incredibly busy (in a good way). I’m now back into the swing of things and wanted my first new post to highlight a truly remarkable whitepaper: The Conversion Attribution Revolution by Kenshoo. If you are a serious online marketer, you absolutely must stop everything and read this whitepaper right now, or at least sometime this weekend/early next week. It’s 18 pages of pure education on the topic of conversion attribution. Most importantly, it will change the way you look at conversion attribution and unlock opportunity for you and your company.
Conversion attribution is a hot topic in our industry and a very important lever. At the end of the day, accurate data drives great results. Accurate data powers everything we do! At its core, Kenshoo’s whitepaper introduces their SmartPath technology, a machine learning algorithm that dynamically applies appropriate conversion credit to media sources in the conversion funnel. No longer do you have to apply the same conversion attribution model across the board. SmartPath takes things to a whole new level and dynamically applies appropriate credit based on the particular customer flow in question. Kenshoo rounds up their whitepaper with two practical case studies (complete with real numbers) that drive home the power of SmartPath.
I’m not going to do this whitepaper justice by writing too much more here, so I urge you to head on over to Kenshoo and download the whitepaper for free. Also, I recommend contacting Kenshoo to see how they can help your company. Kenshoo has been a true leader in conversion attribution for years and I’m incredibly impressed with their latest invention, SmartPath.
Images in this post © Kenshoo
Do you have a YouTube channel? Do you advertise on YouTube? In my opinion, you should! YouTube is a wonderful top-of-funnel channel that can help build brand awareness, therefore increasing the effectiveness of all marketing channels. Moreover, YouTube presents a great opportunity to identify target customers and remarket to them via display ads. (You may want to check out this helpful Google support FAQ on Remarketing To YouTube Viewers.)
Even if your company is not ready to advertise on YouTube (perhaps you don’t have budget just yet), you should still become a YouTube advertising pro. These days, online marketing professionals are required to go well beyond paid search. We are managing a diverse portfolio of online advertising channels, with video advertising (YouTube) being toward the top of the list. This is a must-have skill for your repertoire.
With YouTube advertising evolving quickly and being a bit newer, how can a PPC pro learn all about this exciting channel? Easy: Our friends at Silicon Valley’s SEM Agency, PPC Associates, have written The Marketer’s Guide To YouTube Ads. This FREE 25 page eBook is a true must-read. You will learn about the benefits of advertising on YouTube, YouTube’s two advertising platforms, ad types, targeting options, and so much more. I particularly enjoy the examples/screenshots in this eBook and the careful inclusion of “who should use it” and “who should not use it” throughout. It’s a new year and I cannot emphasize enough the benefits of diversifying your online marketing skill set. I highly recommend downloading this free eBook and very much enjoyed reading it myself! (And, when you’re done, make sure to check out the PPC Associates Impression Sculpting eBook as well.)
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Have you heard of PPC Associates? They are one of the absolute best SEM agencies around. I’m personal friends with many employees over at PPC Associates (they are all awesome) including their CEO, David Rodnitzky. Search engine marketing is a very difficult and complex field. Its agencies like PPC Associates, those that truly “get it”, that raise the bar. Today I’m thrilled to review and share with you the latest free eBook from PPC Associates, Impression Sculpting: Master GDN Advertising. This is a true must-read eBook, make sure to download it today!
Do you advertise on the Google Display Network? When launching new GDN campaigns, most start with a keyword-driven architecture. These contextual campaigns allow you to show up within relevant articles about your product/category. If you’re selling car insurance, you get to show up within articles about car insurance. However, there are only so many articles about car insurance on the Internet. What if you want to go bigger with your display advertising efforts but are out of ideas? That’s the purpose of today’s eBook.
Will Lin, Co-Founder of PPC Associates, introduces a new concept called “Impression Sculpting”. This technique allows advertisers to go big, while still driving cost-effective conversions. It allows you to drive effective display programs, even on websites/articles that are not directly about your product/category. Impression sculpting hinges on the new Google AdWords demographic targeting launched to all accounts in July, 2012. I know I have found success with this strategy and highly recommend downloading this free eBook.
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