I’ve been in the corporate world of pay per click search engine marketing since 2004. Back in those days, things were quite different. There was no SEM automation, no AdWords editor, and SEM overall was quite manual. In fact, back in those days it took new search marketing employees at least a month or so […]
ContinuePPC Jobs Are Great For Travel
I’m the largest proponent of the pay per click search engine marketing career path around. This amazing corporate career can really take you places! As you may know, I wrote an entire eBook about PPC career tips (I highly recommend reading it). Moreover, I wrote about three different PPC career paths (agencies, startups, large direct […]
ContinueThree Ways To Drive More Facebook Fans
There’s no doubt about it: Facebook has taken the Internet by storm and your Facebook Fan Page is very important to your business. Why? Just like YouTube (check out my recent post about YouTube and SEO), your Facebook Fan Page will drive SEO value to your site via a real dofollow link. More importantly, however, […]
ContinueYouTube Channels Offer Great SEO Value
When it comes to optimizing your website’s organic ranking, quality dofollow inbound links are of paramount importance. It makes perfect sense: Each inbound link counts as a “vote” for your site in the eyes of the search engines. I’ve gone to great lengths building inbound links for PPC Ian. My three tiered approach focuses on […]
ContinueGoogle AdWords Testing New Ad Formats
I love Google! How couldn’t I? AdWords has fueled my online marketing career. Another reason I’m a huge fan, however, has nothing to do with my personal online marketing career. It’s really just the simple fact that I love innovation and Google keeps innovating. Back in August, Google really started innovating with their new AdSense […]
ContinueI Made It To The Affiliate Top 50
I just learned earlier today that I made it to the Affiliate Top 50. What’s the Affiliate Top 50? It’s an exciting list of the top 50 blogs on the Internet about affiliate marketing and making money online. This list includes the really big names in affiliate marketing such as Shoemoney and John Chow. (As […]
ContinueI Upgraded To HostGator VPS Level 3 Hosting
My blog has been growing quickly! While the shared hosting plan I had on BlueHost served me very well for the past year and three months, it became really apparent in recent months that it was time to upgrade. Why? I’m enjoying 10,000+ visitors per month (thanks everyone!), I have advertisers on my blog, I […]
ContinueOnline Marketing People Management Tips
When it comes to online marketing, there are two high level career options when you’re first starting out: Affiliate marketing (start your own business) and the corporate route. I’m a huge fan of both, but prefer the corporate route. Today, I’d really like to highlight one of the main advantages of the corporate route: The […]
ContinueMy Stanford Online Marketing Videos (Post 3 of 3)
Today, I’m excited to complete my three part series highlighting my recent online marketing presentation at Stanford Graduate School of Business. I first recommend checking out part one and part two of this series. In this six video series, I provide a multitude of online marketing quick win tips. These are tips that will help […]
ContinueMy Stanford Online Marketing Videos (Post 2 of 3)
I just presented online marketing quick win tips and strategies at Stanford Graduate School of Business. My presentation went really well and I’m thrilled to have the entire thing on HD video. In my last post (I highly recommend checking it out before this one), I shared my first two videos (out of six). Those […]
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