I love Google! How couldn’t I? AdWords has fueled my online marketing career. Another reason I’m a huge fan, however, has nothing to do with my personal online marketing career. It’s really just the simple fact that I love innovation and Google keeps innovating. Back in August, Google really started innovating with their new AdSense formats. I’m an AdSense publisher and my personal earnings improved handsomely as a result of the new AdSense formats. Just recently, I’ve seen some major tests in the AdWords landscape as well! In short, Google is testing a new AdWords format where D1 is in the title, if you’re a top bar advertiser. This test could have some really big implications on large paid search advertisers!
Your AdWords D1 Is Now In the Title
Check out the screenshot below. In the amazingly competitive auto insurance industry, you’ll see that D1 is now part of the title for the top three top bar advertisers. This is really interesting because it’s all about the title. When it comes to paid search ad copy, the title is your single biggest leverage point. Adding more real estate to the title adds a new world of opportunity for AdWords advertisers and is likely to improve CTR quite a bit.
So what can you do? Keep a close eye on your campaigns. Right now, it appears Google is just testing this new format on a very small percentage of their traffic. I only get it once in a while. However, if this new format starts spreading, you may want to re-think your ad copy strategy to further optimize your new mega titles! Also, you’ll want to prepare yourself for a large potential influx of paid search clicks.
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