There’s no doubt about it: Facebook has taken the Internet by storm and your Facebook Fan Page is very important to your business. Why? Just like YouTube (check out my recent post about YouTube and SEO), your Facebook Fan Page will drive SEO value to your site via a real dofollow link. More importantly, however, SEO is now being driven by social media citations (after the Google caffeine release). Your Facebook Fan Page will drive numerous citations and social buzz to your website, especially after you accumulate a lot of fans. So, how exactly do you get a lot of fans? I’ve been working very hard on my PPC Ian Facebook Fan Page and now have nearly 750 fans! Today I’m going to share three tips on gaining Facebook Fan Page fans fast!
Tip 1: Run a Paid Facebook “Like” Campaign
This just wouldn’t be PPC Ian if I didn’t start off with a tip that relies on paid traffic. There are two types of paid campaigns on Facebook: Campaigns that drive users to your website and campaigns that drive users to your Facebook Fan Page. The second type of campaign makes the most sense if you’re trying to drive likes because the ad itself will contain a like button in it and moreover the user will have the option to click like again once they land on your Facebook Fan Page. From my personal experience, you gain high quality followers (who are likely to read your updates and interact with your page) via this method for around $2 per follower (in the online marketing vertical at least).
Want to learn more about Facebook Ads? I highly recommend buying Jonathan Volk’s Facebook Ads Guide. This is where I really learned my foundation. Moreover, I’m looking forward to writing a future post with some specific Facebook like campaign tips.
Tip 2: Gain Facebook Fans With Fiverr
Have you heard of Fiverr? It’s basically a site where you can get almost anything done for only $5. One thing that a lot of Fiverr sellers can help you with is gaining more Facebook fans. It’s quite simple: You pay them $5 and they will recommend your Facebook Fan Page to all their friends. Some Fiverr sellers have as many as 13,000 friends that they’ll recommend your page to. It really comes down here to the power of personal endorsement. When someone recommends you to their friends, you can often get tremendous results.
Another benefit of Fiverr is the price. When only $5 is on the line, you only need 2.5 followers to break even with the results of a typical paid like campaign. That said, I’ll be honest here and would like to point two things out. First, results will vary by seller. Some sellers will deliver very little to no value. Others will totally hit the ball out of the park. It’s up to you to experiment with multiple sellers. Second, please keep in mind that followers you get via this method are less likely be be high quality followers that will interact with your page. But, you never know! I personally use this strategy to complement the paid strategy (but definitely not as a replacement).
Tip 3: Optimize The Conversion Rate of Your Facebook Fan Page
As my final tip today, I highly recommend spending a few hours and building a custom banner for your Facebook Fan Page. This is super easy. The maximum size of your profile image is 200×600. Leverage all that space and build an image that includes your logo, a picture of yourself, information about your social media profiles, and even some info that entices the user to like your page. If you’re going to so much effort to dive traffic to your Fan Page (especially via a paid campaign), it’s essential to have a professional looking page with a high like conversion rate. If you check out my personal Facebook Fan Page, you’ll see my 200×600 banner.
As a bonus tip: You can even create a landing page on your Facebook Fan Page that further entices users to click the like button. I haven’t done this just yet because I really like my wall being the landing page. So, there you have it! Now, it’s time to go out there and get 1,000 or more fans!
The no.2 tip is pretty wise but I don’t see it giving that much good results since the quality of the people liking your page is pretty low. I’d rather spend my money in ads than with Fivver.
Thanks for the comment! I just checked out your blog and like it. I agree with you and really see my FB strategy as a well-rounded one. Paid likes will give you the best quality, hands down. However, you also have to pay the most for those high quality likes. That’s why I also like to supplement my strategy with some Fiverr likes (since it’s a cheaper way to get volume). I was surprised with how my the results varied. With some Fiverr sellers, I got really good results, fans who are actually now commenting and interacting with my Facebook Fan Page! That said, I would only go the Fiverr route if you already have a paid campaign in place. That way, you go for quality and volume at the same time, even on a more limited marketing budget. Thanks again for the comment!
These are GREAT! I’ve been working on my campaigns with facebook, Twitter and LinkedIn a lot lately. This has been a big eye opener in the right direction 🙂 Thank you!
Ian, great post – this has inspired me to make some progress with my own facebook page. One thing I have noticed (unless I am missing something) is that the link is not do follow. That said, because google now follows “likes” and all of that, there is still SEO value (in addition to marketing value by amassing fans).
Thanks Darren! I’m absolutely obsessed with Facebook Advertising these days. So much opportunity. 🙂 Thanks for the comment!
Thanks so much for the comment, Dan! I very much appreciate the positive feedback. 🙂 I stand corrected! For some reason, I thought the the link in the “Information” section was a real link. However, you are right that it’s a nofollow link, I just checked. Totally agreed, from a “like” standpoint, that FB pages have serious SEO value.
All the best,
All outgoing links on facebook I’ve seen are nofollow. great tips Ian. I might try fiverr. I haven’t had much luck with fb ads.
Thanks D3so for the comment! You are right. I thought the link in the “Information” section was a dofollow link but it’s a nofollow one. Still, the SEO value of citations on one’s Facebook Fan Page is definitely exciting (in addition to the raw traffic and buzz a well optimized Fan Page can deliver).
All the best,
Camo Netting says
Just because it’s no follow doesn’t mean that it is worth nothing. Any avenue that may get your potential customers is a good avenue.
Yeah that isn’t a huge deal w/ the no follow link (although who wouldn’t want another high PR dofollow). Any way you can build a bigger community and bring people back to your site is a good thing imo.
Fabrizio Van Marciano says
Great tips Ian I’ve been toying with Fiverr for a few days as I’ve just stumbled upon it. It’s a great site with big things to come that I do believe.
Camo Netting, thanks so much for the comment! Dan, thanks again for the comments, very much appreciate it!
Thanks so much for the comment! Glad to hear you are having success with Fiverr, I’m definitely a fan!
All the best,
Play Hidden Object Games says
I got loads of fans from FIVERR
I loved the service of some of the people over there
That is awesome to hear! Fiverr rocks! I’m looking forward to breaking through the 1,000 fan milestone.
All the best,
thank you very much for the info …
it’s the good way to make more traffis for our blog or web ….
and simple ..