There’s no doubt about it: Facebook has taken the Internet by storm and your Facebook Fan Page is very important to your business. Why? Just like YouTube (check out my recent post about YouTube and SEO), your Facebook Fan Page will drive SEO value to your site via a real dofollow link. More importantly, however, SEO is now being driven by social media citations (after the Google caffeine release). Your Facebook Fan Page will drive numerous citations and social buzz to your website, especially after you accumulate a lot of fans. So, how exactly do you get a lot of fans? I’ve been working very hard on my PPC Ian Facebook Fan Page and now have nearly 750 fans! Today I’m going to share three tips on gaining Facebook Fan Page fans fast!
Tip 1: Run a Paid Facebook “Like” Campaign
This just wouldn’t be PPC Ian if I didn’t start off with a tip that relies on paid traffic. There are two types of paid campaigns on Facebook: Campaigns that drive users to your website and campaigns that drive users to your Facebook Fan Page. The second type of campaign makes the most sense if you’re trying to drive likes because the ad itself will contain a like button in it and moreover the user will have the option to click like again once they land on your Facebook Fan Page. From my personal experience, you gain high quality followers (who are likely to read your updates and interact with your page) via this method for around $2 per follower (in the online marketing vertical at least).
Want to learn more about Facebook Ads? I highly recommend buying Jonathan Volk’s Facebook Ads Guide. This is where I really learned my foundation. Moreover, I’m looking forward to writing a future post with some specific Facebook like campaign tips.
Tip 2: Gain Facebook Fans With Fiverr
Have you heard of Fiverr? It’s basically a site where you can get almost anything done for only $5. One thing that a lot of Fiverr sellers can help you with is gaining more Facebook fans. It’s quite simple: You pay them $5 and they will recommend your Facebook Fan Page to all their friends. Some Fiverr sellers have as many as 13,000 friends that they’ll recommend your page to. It really comes down here to the power of personal endorsement. When someone recommends you to their friends, you can often get tremendous results.
Another benefit of Fiverr is the price. When only $5 is on the line, you only need 2.5 followers to break even with the results of a typical paid like campaign. That said, I’ll be honest here and would like to point two things out. First, results will vary by seller. Some sellers will deliver very little to no value. Others will totally hit the ball out of the park. It’s up to you to experiment with multiple sellers. Second, please keep in mind that followers you get via this method are less likely be be high quality followers that will interact with your page. But, you never know! I personally use this strategy to complement the paid strategy (but definitely not as a replacement).
Tip 3: Optimize The Conversion Rate of Your Facebook Fan Page
As my final tip today, I highly recommend spending a few hours and building a custom banner for your Facebook Fan Page. This is super easy. The maximum size of your profile image is 200×600. Leverage all that space and build an image that includes your logo, a picture of yourself, information about your social media profiles, and even some info that entices the user to like your page. If you’re going to so much effort to dive traffic to your Fan Page (especially via a paid campaign), it’s essential to have a professional looking page with a high like conversion rate. If you check out my personal Facebook Fan Page, you’ll see my 200×600 banner.
As a bonus tip: You can even create a landing page on your Facebook Fan Page that further entices users to click the like button. I haven’t done this just yet because I really like my wall being the landing page. So, there you have it! Now, it’s time to go out there and get 1,000 or more fans!