When it comes to optimizing your website’s organic ranking, quality dofollow inbound links are of paramount importance. It makes perfect sense: Each inbound link counts as a “vote” for your site in the eyes of the search engines. I’ve gone to great lengths building inbound links for PPC Ian. My three tiered approach focuses on PR that drives SEO, guest interviews, and social media profiles. Today, I’m going to talk about one of the top social media profile opportunities: YouTube. In short, it’s mandatory to have a YouTube channel for each and every one of your websites, even if it’s a five page minisite.
Get Your Free YouTube Link
Check out the screen shot of my PPC Ian YouTube channel to the right. As you can see, the profile section has a link to my blog. When you view the source code of my YouTube channel you can actually see that it’s a real dofollow link. In my opinion, this is a really valuable link because it’s coming from one of the most popular websites on the Internet, one that’s owned by Google. Of course, as you build out your YouTube channel and your videos get a lot of views, your link will carry even more weight. In an environment where it’s sometimes difficult to get high quality inbound links, this is truly an opportunity you cannot pass by!
Build Out YouTube Channels For All Your Websites
I currently own over 80 active web properties. They range from large authority sites, like PPC Ian, to small five page minisites. If you’re operating an authority website, you’ve probably already have a YouTube channel. (If you don’t, drop everything and go start one now!) However, I’m here today to argue that you should create YouTube channels even for your smaller sites. Even if your site is only five pages, this is an amazing way to market your website while driving SEO value.
How To Scale Your Time With Multiple YouTube Channels
If you have a YouTube channel, you probably know just how much time it takes to shoot, produce, and upload videos! It’s really time consuming. So, you might be a little intimidated to create YouTube channels for all of your long tail websites. It’s actually easier than you may think thanks to a new website called Fiverr.
Fiverr is basically a marketplace where you can get anything done for $5. Many sellers on Fiverr are amazing at quality, entertaining video. (Some are also really low quality so you’ll want to run a few tests to find the best people to work with.) I’ve personally leveraged Fiverr extensively for video introductions and testimonials for my SEO websites. If it’s not one of my core properties, I go to Fiverr to get videos so I’m able to create a YouTube channel while saving my personal time for my larger websites.
With SEO, It’s Always Important To Think About Quality
Now, you may be thinking: Why don’t I just create a YouTube channel without any videos? While this is possible, I don’t recommend it. Just think about it, what’s a channel with no videos? It really adds no value. I’m all about avoiding stuff that adds no value because it will always catch up with you (and I’m all about doing the right thing). If you’re going to create a YouTube channel, make it something useful. With Fiverr you can build out a high quality YouTube channel with a great video for only $5 and about 1/2 hour of your time.
As a closing tip, I also encourage you to embed your videos on your sites. Video adds substantial value to any website. Search engines like websites that have videos!
Dino Vedo says
Great stuff! I have yet to really focus on adding videos to my blog and this definitely encourages me to get started!
Thanks so much, Dino! Really appreciate the comment, as always! 🙂
Eric | My 4-Hour Workweek says
Awesome tip, Ian, particularly because I’ve never heard it before. I still have yet to even create a YouTube channel that I actively use for My4HWW, and I’ve been taking forever to get around to doing it. I never even considered for one moment to do it for my lower traffic niche sites. I love Fiverr and have used it for several projects, and never even considered using it for this.
One question – do you set up a new Google account (I’m assuming that’s all you need to do for a new YouTube account) for each niche site?
Thanks for the great article, Ian!
Thanks so much for the comment! Yeah, I’d totally recommend trying this strategy for your minisites. I really think it’s a great one that offers some nice leverage. By the way, I’ve been following your blog closely and have really been enjoying the monthly updates. Most bloggers are not so transparent so it’s really cool to see you sharing all your stats!
All the best,
semmy @ Make Money Online says
Hi Ian thanks for your tips. I never know google count youtube Channel also. thanks for your tips man!
This is so true! You can get even more link juice by posting your videos to other video hosting sites too (vimeo, Metacafe, etc). Tubemogul.com lets you post to a bunch of video sites simultaneously- a big time saver.
The other thing about Youtube is it’s the SECOND LARGEST search engine on the web- and it’s easier to rank for a keyword there since it’s not as “crowded.” You get some extra juice in Google rankings by ranking high in Youtube.
GREAT advice!!! I’m definitely going to go make a YouTube channel now, it was something I was contemplating and now have a more compelling reason to do so.
Also I just got turned on to Fiverr a few months ago. Great suggestion for that, I never thought of using it for that 😀
Thanks so much for the comment, very much appreciated as always!
All the best,
You bring up some really great points and I couldn’t agree more. 🙂 Thanks so much!
All the best,
Thanks for the comment, very much appreciated as always! 🙂
All the best,