There’s no denying it, celebrities carry amazing marketing power! The right celebrity endorsement can totally propel your business to the next level. Today, I want to share a few interesting ideas around leveraging celebrity endorsements in your online marketing efforts. Celebrities Will Tweet About You On Sponsored Tweets First and foremost, I recommend checking out […]
ContinueAffiliate Marketing That Works
Many affiliate marketers are facing headwinds in 2011. Strategies that once worked in prior years, especially the hard sale, are not working as well anymore. However, I’m here to say that affiliate marketing works, perhaps better than ever. Case in point: I earned nearly five grand on EPN in 3 months in my limited spare […]
ContinuePPC Bidding Automation Tips
If you’ve been reading PPC Ian for a while, I bet you know that I’m a huge proponent of SEM automation. I even wrote a whitepaper a while back, PPC Ian’s SEM Automation Buyer’s Guide. One of my favorite aspects of PPC platforms such as Kenshoo, Acquisio, and Marin Software is automated bidding. In that […]
ContinueFun At Google’s SF Giants Luxury Suite
The corporate online marketing career path is amazing. It’s a career full of big responsibility, fast-paced growth, complex problem solving, and high powered networking. On the networking side, there’s been a really cool trend over the past year or so – It’s all about networking at AT&T Park in San Francisco, home of the Giants. […]
ContinueMajor Fun Times In Maui Hawaii
My beautiful wife and I just returned from our 8 day long vacation to Maui, Hawaii. We had an outstanding time, the perfect combination of exciting activities (such as zip-lining and body boarding) and relaxation (days at the Westin Maui pool and beach). Each year, we try to visit Hawaii as it’s one of our […]
ContinueSix Essential PPC Campaign Checks
Pay per click is like Wall Street except the PPC exchanges (Google AdWords and Yahoo!/Microsoft adCenter) never sleep. There are certain campaign checks that I perform several times per day (almost excessively). These checks can truly make or break your PPC program. Today, I’m thrilled to highlight my top six checks. If you operate PPC […]
ContinueTwo Awesome Sites PPC Ian Recommends Visiting
From time to time, I enjoy running contests on PPC Ian to reward you – my loyal readers! You may recall back in 2010, I ran a blog commenting contest. (Make sure to check out the top commentators.) Earlier this year, I ran a Keyword Winner 2.0 contest. (You’ll definitely want to check out PPC […]
ContinueSES San Francisco 2011 Conference Recap
I’ve been really fortunate to attend a multitude of amazing online marketing conferences over the last year. I’m talking about SMX West 2011, ad:tech San Francisco 2011, and SMX Advanced Seattle 2011. Today, I’m thrilled to write about SES San Francisco 2011 – I spent all day at this search marketing conference today and had […]
ContinueAdWords Display URLs Are More Important Than Ever
Google is on a roll – 2011 is a year of change when it comes to AdWords. I’m talking about front end changes that directly impact user experience. Just a few recent examples: Six Sitelinks In Paid Search, Light Blue Google Search Results, and AdWords Megatitles. Today, I’m thrilled to blog about a few recent […]
ContinueCheck Out My Case Study On Yahoo! Advertising
I’m a huge fan of PR. From my experience, PR is an amazing way to get your name out there. It’s an amazing way to build lifelong connections. It’s an amazing way to help others. Also, PR Can Drive SEO Results. The more I grow as a marketer, the more I truly respect great PR. […]
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