Are you in the corporate world of online marketing? Want to make a strong impression at work? My tip of the day: Get to know industry trends. Of course you first need to become an expert at your own business, and of course grow your numbers. Once those are on the right trajectory, however, your […]
ContinueDon’t Check Email Right Before You Go To Bed
Today, I wanted to share a quick tip that will help you in business and life: Don’t check your email right before you go to bed. If you’re already in bed and have your iPhone right near you on the nightstand, resist the temptation! Last night, I made the mistake of checking my email right […]
ContinueMy Weekend Musings
My good friend Morgan Linton has one of the absolute best blogs on the Internet (if not the best one) about domaining. I have been reading Morgan’s blog forever and frequently commentate there. One of my favorite posts he does is his weekend musings (here’s a link to Morgan’s most recent Weekend Musings). Also, my […]
ContinueFun Times At Anchor Brewing With Google
Today, I had an amazing time. My team and I visited Anchor Brewing with Google! You might recall that I recently watched the SF Giants game at Google’s Luxury Suite. Our Google account management team is truly unparalleled. Not only do they provide the highest possible level of service, but they have made a tremendous […]
ContinueHearst Media Services Has a Neat PPC Strategy
Hearst is one of the largest traditional media empires around. I’m talking about major brands such as Car and Driver, ESPN, and the San Francisco Chronicle. Hearst owns newspapers, magazines, TV stations, and more. As a savvy media company, Hearst is now involved in online marketing. It makes perfect sense, the statistics are staggering. More […]
ContinueDownload The 7 Habits of Highly Effective SEM eBook
I’m a huge fan of SEM eBooks and whitepapers, I try to read them all. Today I’m thrilled to share one of the best search engine marketing eBooks I have read, The 7 Habits of Highly Effective SEM by PPC Associates. PPC Associates, one of the top SEM agencies around, is on a roll. If […]
ContinueAn Example of Great Ad Copy On Google AdWords
Ad copy is one of the single biggest campaign levers on Google AdWords. Optimize your ad copy and you will experience an increased CTR (which means more traffic). Ultimately, that higher CTR will translate into a better quality score and therefore decreased CPCs with increased ad position. Increase the effectiveness of your ad copy and […]
ContinueBlogs With Top Commentators Are Now Rare
One of the most popular posts on PPC Ian is my Blog Commenting Strategy. I’m a huge fan of blog commentating for a variety of reasons. First and foremost, it’s fun! It’s great to be part of the conversation. Second, it’s a great source of traffic. Write an insightful comment and you will quickly gain […]
ContinuePPC Associates Billboards On 101 Rock
Have you heard of PPC Associates? Based here in the Silicon Valley, they are one of the best SEM agencies around. My personal friend David Rodnitzky started PPC Associates back in January, 2008. Now, PPC Associates has 25+ employees and manages SEM operations for some of the most powerful advertisers on the Internet. If you’re […]
ContinuePPC Ian’s 2012 Goals
Happy new year! Yesterday, I wrote a Recap of My 2011 Goals. Excitingly, I was able to achieve 4 out of 5 goals, not bad at all. Today, I’m thrilled to continue my tradition of setting goals at the beginning of the year with PPC Ian’s 2012 Goals. Before I get into the specific sub-goals, […]
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