I’m a huge fan of SEM automation. When it comes to SEM automation, my favorite topic is Bid Management. In fact, that’s the topic of my last post (the one just linked to). The world of SEM platforms is extremely competitive right now. Leading SEM platforms have a ton of funding. They’ve recruited the brightest […]
Continue5 Advantages of PPC Bid Management Platforms
I’m a huge fan of SEM Automation. Great SEM Software suites such as Kenshoo and Efficient Frontier accomplish so many great things – reporting, analytics, keyword generation, cross-platform campaign management, ad copy testing, advanced querying, and so much more. My favorite part of such platforms: PPC bid management. Today, I wanted to share 5 key […]
ContinueCheck Out My PPC and SEO Guest Post
About two months ago, I did a guest post on the PPC Associates blog about SEM Agencies. I’m thrilled that PPC Associates invited me back to do another guest post. Today, my post went live. It’s all about PPC and SEO Collaboration. I definitely recommend checking it out. When you work in the corporate world […]
ContinueEditors’ Picks Affect Organic Results On Bing
Today, I was doing some searches on Bing and noticed something really unique. The first result in the organic results for the keyword auto insurance is something called Editors’ Picks (first screenshot below). When I click the title, it goes to this page on Bing that highlights some of the sites their editors found (second […]
ContinueGoogle Analytics and Measuring Social Media
I’m a huge fan of social media. Back when I started in online marketing, Facebook was only available to Ivy League Universities (and I was lucky to be part of it all since I went to Stanford). Since then, over the past 8 years, social media has become a driving force in any well-diversified online […]
ContinueMy Weekend Musings (3rd Edition)
The weekend is here, thank goodness! If you’re in online marketing, it’s all about taking some time to relax and reflect during the weekends. That’s how you stay motivated and productive for the long run! Thanks to inspiration from my good friend Morgan Linton, I started writing these weekend musings posts to take a step […]
ContinueMonitoring Your Google AdWords Quality Score
If you’ve been advertising on Google AdWords for a while, you know that it’s all about quality score. The better your quality score, the better you rank, the lower your CPCs, and the more revenue and margin you can squeeze out of your Google AdWords campaigns. On a keyword level, it’s super easy to measure […]
ContinueImportant Google AdWords Campaign-Level Checks
A while back I wrote about Six Essential Campaign Checks. These Google AdWords and Microsoft adCenter checks are just a few of my favorite daily checks. Today, I wanted to highlight some important Google AdWords campaign-level checks that I like to perform every few months (typically every quarter). These checks will often yield some great […]
ContinueYahoo! Pushing The Limits of Organic Search
I’m a huge fan of Yahoo! Back in December, I posted about how Yahoo! Rich Ads Are Back. Recently, I have noticed Yahoo! pushing the limits of organic search as well. Go to Yahoo! and type in the word “refinance”. A screenshot of the results is below. Check out the Quicken Loans result. I’m totally […]
ContinueThree Tips When Buying SEM Software
I’m a huge fan of SEM software. Some of the most popular posts here on PPC Ian are all about this very topic. Eight years ago, when I first started out in this industry, there was no option but to build your own SEM software using the search engine APIs. Today, platforms like Kenshoo and […]
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