If you’re a PPC professional at a company, it’s all about investing your employer’s money. By making wise use of your marketing budget, you deliver solid returns for your company by driving sales. In the world of SEO, they say content is king. In paid search, cash is king. Invest that cash wisely and the […]
ContinueSome Clever Offline Marketing Examples
While I’m all about online marketing, I find so much inspiration in offline marketing as well. I especially enjoy it when the offline and online marketing worlds collide (as in the case of CPA Tank’s guest post about Offline Email Capture). From time to time, I like to write a post about offline marketing and […]
ContinueHelpful Tips For Company Offsites
This past week, I enjoyed a leadership offsite with my colleagues in Monterey, California. Monterey is a really fun area, just south of the San Francisco Bay Area. We stayed several nights at the Monterey Plaza Hotel, right on the water on historic Cannery Row. In addition to several days of extreme productivity and strategy, […]
ContinueSEM Jobs: A Guide For Affiliate Marketers
One of the best things about blogging is all the great emails I get from you guys! Lately, several full time affiliate marketers have asked me the question, “What should I do to get my first corporate SEM job? That is a great question, and today I’m thrilled to share a few tips on getting […]
ContinueThe Search Marketer’s Guide To Creative Testing
I’m a huge fan of creative testing. Just a few days ago, I wrote a post about A Few PPC Ad Copy Ideas. Today, I’m thrilled to share Marin Software’s brand new whitepaper called The Search Marketer’s Guide To Creative Testing and Optimization. Marin offers one of the most amazing SEM Automation platforms ever, and […]
ContinueMy Mid-Week Musings (Volume 2)
It’s been a while since I did one of my musings posts. (Here, you can check out my last mid-week musings.) Since there’s so much great stuff going on, I thought I’d capture some of it today, in the second edition of my mid-week musings! I’m thrilled that my guest post about 5 Ways To […]
ContinueA Few PPC Ad Copy Ideas
I’ve written a variety of posts here on PPC Ian about paid search ad copy such as Leveraging Social Extensions, Ad Rotation Is Changing, and Six Sitelinks In AdWords. Paid search ad copy is super high leverage. A higher CTR means more traffic/conversions and also a higher quality score (and therefore ad position and CPC […]
ContinueWhat’s Your Mobile PPC Strategy?
Do you advertise on mobile smartphones and tablets? Mobile search marketing is absolutely taking off. If you’ve tapped out the easy opportunities on desktop search, you absolutely must take a look at mobile. Even if you haven’t exhausted desktop search, you’ll want to look at mobile as part of your overall strategy. Today, I wanted […]
ContinueFun Times In Las Vegas, Summer 2012 Edition
The weekend before last, Nicole and I visited Las Vegas. We both work extremely hard, basically around the clock. Lately, our careers have been super busy, but in a good way. As such, it was a very well deserved vacation for both of us! The corporate world of marketing is an intense career path and […]
ContinueI’m a Kenshoo Celebrity
Back at SMX Advanced, I had a blast catching up with my good friends Geoff, Chad, and Claudia from Kenshoo. What is Kenshoo? It’s one of the best Digital Marketing Software platforms around. In addition to offering search marketers an invaluable suite of tools, Kenshoo has one of the most amazing marketing teams around. Their […]
Continue- « Previous Page
- 1
- …
- 22
- 23
- 24
- 25
- 26
- …
- 49
- Next Page »