PPC Associates Billboards On 101 Rock

Jan. 04

Have you heard of PPC Associates? Based here in the Silicon Valley, they are one of the best SEM agencies around. My personal friend David Rodnitzky started PPC Associates back in January, 2008. Now, PPC Associates has 25+ employees and manages SEM operations for some of the most powerful advertisers on the Internet. If you’re looking for an SEM agency, I highly recommend Contacting PPC Associates.

SMX Advanced Kenshoo PPC Associates

Geoff Shenk (Kenshoo), David Rodnitzky (PPC Associates), and PPC Ian at SMX Advanced Seattle 2011

I was absolutely floored when I saw the billboard pictured below driving home from work today! PPC Associates actually has two billboards on 101 in Palo Alto right around the University Avenue exit. This is prime billboard real estate and PPC Associates clearly went big.

While I’m all about online marketing, I’m also a big fan of offline marketing. Just check out my posts about WebEx’s Caltrain Station Takeover and Showtime’s Photo Booth in Las Vegas. You may also be interested in the guest from Vito Glazers about Offline Email Capture. Vito is CEO of CPA Tank, one of the top affiliate networks around, and his guest post is one of my favorite posts on PPC Ian.

In addition to being a cool case study in offline advertising, I’m thrilled about the new PPC Associates billboards because they officially put pay per click on the map. PPC as a career and industry is getting hotter and hotter. It’s advertisements like this that create huge awareness for our entire industry. Nice work David and the entire PPC Associates team!

PPC Associates Billboard

Image of PPC Associates Billboard © PPCAssociates.com

3 Trackbacks

  1. It's All About The Wide Tail | PPC Ian
  2. David Rodnitzky Interview, PPC Associates (1 of 2) | PPC Ian
  3. 7 Habits of Highly Effective SEM eBook | PPC Ian


  1. Collabo says:

    Great ad! It’s only a matter of time before more internet companies start advertising offline. A big firm in Vancouver had their ads at center ice on a few big Canadian hockey games.

  2. Ian says:

    Thanks so much for the comment, Collabo. That’s cool to hear about the ads in the center of the ice at hockey games, awesome idea!
    All the best,

  3. Shane says:

    All I have to say is that billboard is awesome.

  4. Ian says:

    Thanks Shane, I couldn’t agree more! The billboard puts a smile on my face. :-)

  5. Leadership says:

    Also offline advertising allows you to target a different group of people and a wider audiance that you would not otherwise attract through online advertising alone.

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