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Some Clever Offline Marketing Examples

By PPC Ian Leave a Comment Aug 28 4

While I’m all about online marketing, I find so much inspiration in offline marketing as well. I especially enjoy it when the offline and online marketing worlds collide (as in the case of CPA Tank’s guest post about Offline Email Capture). From time to time, I like to write a post about offline marketing and here are some of my favorites from over the years: WebEx Caltrain Station Takeover, Showtime Photo Booth, and PPC Associates Billboards.

Today, I wanted to share some clever offline marketing examples from my friends at AdMedia ad network. I definitely recommend following AdMedia’s Facebook Page. I follow them and have been thoroughly enjoying their updates. Each day, they share really great posts, including these offline marketing examples. (Thanks AdMedia for the inspiration to write this blog post!)

Check out the clever offline ads below. The first ad shows a really cool billboard that actually blends into the landscape. How awesome! The second ad below, the bus stop ad, actually turns on/off as people pass by. That really helps communicate the message of saving energy. In my opinion, these are some clever offline ads. Have you seen any clever offline ads recently?

Offline Ad 1: Billboard That Blends Into The Landscape

Offline Ad 2: Bus Stop Ad That Turns On/Off To Save Energy

Images in this post © their respective owners
Sources: LAist and Ads of The World

PPC Associates Billboards On 101 Rock

By PPC Ian Leave a Comment Jan 4 8

Have you heard of PPC Associates? Based here in the Silicon Valley, they are one of the best SEM agencies around. My personal friend David Rodnitzky started PPC Associates back in January, 2008. Now, PPC Associates has 25+ employees and manages SEM operations for some of the most powerful advertisers on the Internet. If you’re looking for an SEM agency, I highly recommend Contacting PPC Associates.

SMX Advanced Kenshoo PPC Associates

Geoff Shenk (Kenshoo), David Rodnitzky (PPC Associates), and PPC Ian at SMX Advanced Seattle 2011

I was absolutely floored when I saw the billboard pictured below driving home from work today! PPC Associates actually has two billboards on 101 in Palo Alto right around the University Avenue exit. This is prime billboard real estate and PPC Associates clearly went big.

While I’m all about online marketing, I’m also a big fan of offline marketing. Just check out my posts about WebEx’s Caltrain Station Takeover and Showtime’s Photo Booth in Las Vegas. You may also be interested in the guest from Vito Glazers about Offline Email Capture. Vito is CEO of CPA Tank, one of the top affiliate networks around, and his guest post is one of my favorite posts on PPC Ian.

In addition to being a cool case study in offline advertising, I’m thrilled about the new PPC Associates billboards because they officially put pay per click on the map. PPC as a career and industry is getting hotter and hotter. It’s advertisements like this that create huge awareness for our entire industry. Nice work David and the entire PPC Associates team!

PPC Associates Billboard

Image of PPC Associates Billboard © PPCAssociates.com

About PPC Ian

Ian Lopuch (PPC Ian)Hi, I'm Ian Lopuch, also known as PPC Ian. I'm an Idaho-based real estate developer and investor, with an incredible passion for dividend stocks (and investments that provide true passive income for the long-term). In fact, I have built a portfolio of 37 positions that will one day pay for all of my living expenses. I enjoy blogging here about my passion for cash flow investing, while also sharing some other business and digital marketing insights from time-to-time.

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