PPC Associates Is Now 3Q Digital

Sep. 17

I’m thrilled today to share a mini interview with my good friend, David Rodnitzky. David is a true leader in the digital marketing industry. David and his agency are also long time sponsors and supporter of PPC Ian. I have some exciting news! David’s agency, PPC Associates, is now 3Q Digital. You can read all about the rebrand here. 3Q is one of the best digital marketing agencies around, I cannot say enough great stuff about them. Want to learn all about 3Q Digital? Let’s jump into my mini interview with David…

3Q Digital

Ian: David, congratulations on your big announcement!

David: Thanks Ian. It’s been a long journey to get to this point and I’m excited it’s finally arrived!

Ian: How did you decide to re-brand your company?

David: Over the last couple of years our clients have increasingly asked us to do more than “just SEM” for them. The most frequent requests we got involved SEO, Facebook PPC, display advertising, and creative work. We responded to these needs by building out dedicated teams to service each of these areas. Whereas three years ago 100% of our spend was SEM, today almost 20% is a combination of Facebook and display, plus we have about 10% of our customers also using us to manage their SEO. Our name – PPC Associates – implies that all we do is PPC (or SEM, same difference!). While we still see SEM as our core offering, we now have many people on the team that focus on other online marketing services, so it just made sense to come up with a new name that wasn’t so PPC-centric!

Ian: What’s in the future for 3Q Digital?

David: In the short term, we want to just get better at what we are already doing – SEM, SEO, Facebook PPC and display. In the long-term, we are continuing to evaluate different marketing channels that are complementary to our existing channels. If we think we can do an awesome job of servicing clients in these new channels – and we hear from clients that they need help in these areas – we would certainly consider expanding into new areas.

Ian: As a marketer, it must have been so much fun thinking through your branding strategy. How did you arrive at your new brand?

David: We actually had an internal contest where we asked everyone on the team to submit recommendations for the new name. We got about 100 responses and then we narrowed those 100 down to 17 semi-finalists. We had a management team vote on the 17 finalists and ended up with two finalists. We submitted the two finalists back to the greater team to vote and we went with the one that got the most votes. To give you a sense of how much we believe in democracy, the name I voted for lost!

Ian: David, huge thank you for the mini interview. As always, it’s such a pleasure connecting with one of the top marketers ever. I have so much respect for you, your amazing team, and your incredible business. You are an inspiration in our industry!

David: Thanks Ian. We are big fans of you and PPC Ian. If you decide to change your name from PPC Ian to something more generic, let me know, I can help!

That’s it for today, everyone. Make sure to head on over to the 3Q Digital website, and make sure to check out their amazing blog.

3Q Digital Logo © 3QDigital.com

Interview: Sean Marshall From PPC Associates

Feb. 16

Today I am truly lucky and honored to interview Sean Marshall, Senior Director of Client Services at PPC Associates. PPC Associates is Silicon Valley’s SEM Agency. They are awesome! A while back, I had the honor of interviewing their CEO and Co-Founder, David Rodnitzky. Today, I am so excited to interview Sean because his experience is truly exceptional. Joining PPC Associates as the 5th member of the client services team, Sean has enjoyed 3 years of success and is now part of a 50-member team. Without further ado, let’s jump into the interview:

Sean Marshall

Ian: Sean, thank you so much for interviewing with me. I know PPC Ian readers are going to be truly thrilled with this one.

Sean: Thanks for having me Ian.

Ian: You have built an exceptional career in paid search. How did you first get started?

Sean: I took kind of an odd route. I started my career in lead qualification with a company called Tippit in 2006 and quickly realized making 100+ calls a day wasn’t really for me. I ended up pivoting into a freelance recruiting role for them and the first position I helped them fill was that of SEM Manager. I liked the idea of recruiting as a way to explore the job landscape but half of my reqs were for SEM. The exposure to these PPC jobs and the folks we were recruiting got me thinking: hey, I should be doing that.

Ian: How has your career evolved over the years? How did you grow your career in online marketing?

Sean: Well, after getting snubbed by David at Mercantila (true story), I wound up at Webtrends working on their SEM tool. It was an account management gig but more of a hybrid services/tech/SEM role. It taught me a lot and I got exposure to all sorts of programs. In the meantime, I’d kept in touch with David and heard he was getting his agency off the ground. After about a 6 months of back and forth, he decided it was time to scale the operation and I jumped at the chance.

Ian: What’s it like at PPC Associates? What’s your favorite thing about working at PPC Associates?

Sean: I love to build things, break them, and then build them back up again. Working at PPCA gave me the chance to do that. We were a small scrappy team of 6 when I joined and no one really had agency experience. The company was founded by in-house marketers and combining that mindset with some agency experience was a winning formula. I was able to soak in all sorts of marketing knowledge, contribute things they didn’t know about and then teach it to a new wave of account managers after that.

Ian: You’re a leader at PPC Associates. What are some of the most important lessons you have learned about team leadership? Any recommendations for those just starting out in people management?

Sean: Everyone wants to get into management until they actually start managing… and realize how hard it is. The reason is pretty simple – managers put out fires. Now if your entire job is putting out fires, you should probably rethink your process but that doesn’t mean you won’t deal with tough situations. Having a thick skin and understanding that a large part of the job is managing problems and crises is key. The reward comes in creating and implementing solutions to drive continuous improvement.

Ian: What’s your favorite thing about online marketing? What part of the job do you enjoy the most?

Sean: I’’m definitely one of those guys that appreciates the quantifiable aspects of what we do. I’m a poker player and I need a way to keep score. Tracking and measurement are addicting. That said, I love that it’s still a people business. Sure you can bury your head in excel and AdWords editor but the crux of this is to understand audiences and, on the agency side, clients. The mix of math and people means things will be different every day and if you’re tired of one, you can retreat to the other any given day (just not everyday).

Ian: Any tips for PPC Ian readers looking to grow their career in online marketing?

Sean: Be patient and keep grinding. The internet never shuts off and the work never stops. You need to invest the time but make sure you’re being productive. Doing busy work just to say you worked 60 hours a week won’t accomplish anything. Take the same quantitative approach youdd bring to a marketing campaign to measure the impact your work has and use that to adjust where you spend your time.

Managing online programs can feel like running on treadmill so you need to find finish lines. If you can’t find ways to say “mission accomplished” for various projects, it just feels like you’re perpetually working and that will drive anyone crazy.

Ian: Any campaign optimization tips that are top-of-mind for you right now?

Sean: Attribution is definitely top of mind. We’re focused on an RFP of various attribution/tracking vendors to make sure we can offer clients the best of what’s out there. Each channel influences the other in different ways – not to mention cross device implications. Last click is dead!

Ian: Looking forward to 2013 and the future, how do you see online advertising evolving? What can smart professionals do to stay ahead of the curve?

Sean: Well if you listen to everyone out there, it’s mobile and social. They can’t be looked at in a vacuum though. Mobile commerce sucks and will never equal desktop commerce (now it might generate more traffic but the conversion issues wont magically fix themselves). Connect the dots to measure the true impact. Beyond that – I’d pay more attention to tablets than smart phones. Maybe I’m too fixated on usability but tablets (and eventually larger screened phones) will have a greater impact than people think.

Ian: Sean, thank you so much for the amazing interview. This has been a true pleasure. Any closing thoughts/advice for PPC Ian readers?

Sean: There’s a lot of great content out there – keep reading blogs like these!!

Ian: Thanks again, Sean! Wishing you and everyone at PPC Associates all the best, you guys are true leaders in our industry!

Image of Sean Marshall © Sean Marshall

David Rodnitzky Interview, PPC Associates (2 of 2)

Feb. 14

David RodnitzkyHey Everyone,
Today, I’m thrilled to share part 2 of my exclusive interview with David Rodnitzky, CEO of PPC Associates. PPC Associates is Silicon Valley’s SEM Agency. Before reading this post, I encourage you to first read Part 1 of my David Rodnitzky Interview. Part 1 of the interview is totally awesome and is not to be missed. Without further ado, let’s jump into part 2 of this amazing interview…

Is PPC Associates hiring? If yes, how can candidates get in touch with you?

To some degree, we are always hiring, though it depends on the level of experience. For candidates with 3+ years of SEM experience, good quantitative skills, and a client-focused attitude, we hire 365 days a year. Moreover, for the right candidate, we offer 100% telecommuting and to date have hired senior folks in Portland, North Carolina, San Diego, and Ottawa.

In general, we’ve grown pretty fast so regardless of your experience, it’s probably worthwhile to submit a resume, because if we aren’t hiring today, there’s a good chance we’ll be hiring in 30 to 60 days. I think the best way to submit a resume is to send it to careers@ppcassociates.com.

Any advice for entrepreneurs starting their own business?

PPC Associates Ad

Well, to some degree I don’t consider myself a true entrepreneur, so I have to tread carefully here. I tell people in Silicon Valley you either mine for gold or sell Levis to the miners, and I’m the latter!

For a service business, I think the two pieces of advice I have are to 1) remember it’s a small world and 2) pay for the right people. Regarding the first point, the vast majority of our new business comes from existing or former customers. So by treating clients right and trying to build lifetime relationships instead of short-term profit, you have a greater chance of succeeding long-term.

Regarding the second point, I’ve learned the hard way that you get what you pay for when it comes to building a team. Initially, we tried to build our business with recent college grads and overseas remote employees, but the amount we saved in salaries was offset by the extra management we had to apply to these team members. We probably didn’t overwhelm our clients with amazing service and results either, which is simply unacceptable.
So we now live by Malcom Gladwell’s notion that you need 10,000 hours of experience to be a true expert. To hammer this point home to potential clients, I always ask them to imagine that they’ve been accused of a horrendous crime that they did not commit (yes, I know, I scare potential clients). In such a circumstance, would they hire a recent law school grad for $25/hr or a criminal attorney with 10 years of experience at $250/hr? They then understand why we are so picky about who we hire, and how we can get the results we can get for clients!

Any campaign management tips for PPC professionals?

Test, test, test. Oh, and keywords are a fictional concept invented by Google (or maybe GoTo). Queries are what you need to optimize against, not keywords. We’ve written a lot of great whitepapers on our Web site that are all free – check these out and you can learn a lot about my philosophy around campaign management.

How do you see the SEM industry evolving?

I believe that traditional SEM is dead. Buying keywords and creating text ads is just one part of what SEM is today. Today you need to have expertise in search, social PPC, YouTube, mobile, display, landing page optimization, analytics, and attribution, to name just a few. To be great at SEM today, you have to understand the entire conversion funnel and touch every part of that funnel.

The SEM industry is evolving in the same way that many other professional fields have evolved historically – specialization and sub-specialization. In 1860, if you had a headache, you’d go to your local doctor and he’d try to diagnose your problem. Today, you might go to your general practitioner, who would refer you to a neurologist, who might send you to a movement disorders specialist, who might further refer you to a Parkinson’s Disease expert. The same thing is happening in SEM. We have Facebook PPC experts, YouTube pros, GDN gurus – it’s impossible to expect one person to be an expert at all facets of SEM anymore.

Any closing thoughts for PPC Ian readers?

Keep absorbing everything you can about SEM – the deeper you dig into it, the more you realize how much more you have to learn. I’ve been doing this for 12 years now and I feel like I learn something new every day!

Thank You, David!

David, on behalf of all PPC Ian readers, I want to sincerely thank you for the amazing interview. I’m certainly inspired and truly enjoyed the interview. PPC Ian readers, make sure to check out Part 1 of My David Rodnitzky Interview (if you have not already) and also don’t forget to stop by PPC Associates, Silicon Valley’s SEM Agency.

Images in this article © PPC Associates.

David Rodnitzky Interview, PPC Associates (1 of 2)

Feb. 13

David RodnitzkyInterviews here on PPC Ian have been incredibly popular. I’ve been so fortunate to have secured interviews with top industry leaders. Today, I could not be more thrilled and honored, I have secured an exclusive interview with David Rodnitzky, founder and CEO of PPC Associates. PPC Associates is Silicon Valley’s SEM Agency. Just check out their billboards in Palo Alto and see for yourself. I’m a huge fan of David and his agency. They have grown quickly and have an amazing reputation because they deliver results and know their stuff (you may wish to check out their 7 Habits eBook). Without further ado, let’s jump into today’s interview! Today I’ll post the first half of this great interview and tomorrow the second half!

How did you get started in the SEM industry?

PPC Associates

I graduated from law school in 1999 and all I knew was that I didn’t want to be a lawyer. So I moved to San Francisco from Iowa because I wanted to live on the West Coast. Initially I took whatever job I could find, from helping QA a Barbie videogame, to doing legal research for a law firm, to consulting to the financial industry.

After about six months, I got an offer to work for a startup called Rentals.com as a "manager of strategy," whatever that means. About six months into that job, the Director of Marketing quit and there was no one in the company managing the marketing budget. So I just volunteered to do it, even though I knew nothing about marketing, and the company agreed to let me take a stab at it.

Initially I was working with an ad agency and a PR agency and paying each of them a retainer of $30,000/month (I did not negotiate these contracts!). Then one day I heard about a company called GoTo.com where you could buy advertising for a penny per click. I tried it out and I was shocked at the volume and quality of traffic I was getting. I fired the two agencies and shifted as much of our budget as possible to GoTo as I could. GoTo turned into Overture, which then turned into Yahoo Search Marketing, which was of course copied by Google AdWords. I was lucky to stumble into this stuff when it was all very new.

How did you decide to start your own agency?

In 2007 I was working for an etailer and managing a remote team in Bangalore, India. About once a quarter, I was making the 30-hour trip over to India to coordinate with my team. Toward the end of the year, my wife got pregnant with our first son, and traveling overseas suddenly seemed like a very bad idea. Plus, I had been working for startups for more than seven years at that point, and I was just burnt out. So I quit without any plan other than to spend time with my wife and new son.

For the first few months of 2008, I hung out at a coffee shop playing online poker and dabbling in affiliate marketing. Slowly, however, I started to get calls from friends in the industry asking me if I could help them with their SEM campaigns. The call volume kept increasing to the point that I stopped the poker and affiliate marketing (neither of which were making me particularly rich) and I focused full-time on the consulting.
From there, I eventually brought on a partner (Will Lin) to handle additional work, and we eventually started to hire staff, rent offices, build process and technology – and, as they say, the rest is history. Today we have 35+ team members, two offices, almost 60 clients, and we manage somewhere north of $60 million in online marketing spending.

What’s it like running an SEM agency?

It’s a lot of fun. We work with a lot of entrepreneur-driven companies, and it’s really exciting to be a part of taking a company from an idea to a successful business. I’m not the kind of person who can come up with a great startup idea and actually execute against it, so I enjoy living vicariously through our clients!
Of course, there is also a lot of stress running an SEM agency. We have to constantly stay on top of the latest trends in SEM, and more and more we are being asked by clients to manage their Facebook, display, mobile, YouTube, and LinkedIn campaigns. So we are constantly distilling new information and applying this to clients’ accounts. It can make your brain hurt, but I’d much prefer to be at a job where I come home mentally exhausted than numb from boredom.

What sets PPC Associates ahead of the competition? What makes you guys unique?

There are a few things we do differently from other agencies. First, we invented the concept of the two-day contract. We want clients to work with us because they are overjoyed by the results and service they are getting, not because they are locked into a long-term contract. So every client has the right to fire us at any time with just two days’ notice if we aren’t exceeding expectations. Fortunately, most don’t!

We also provide our clients with free landing page and banner ad design – this is also a concept that we’ve pioneered in the industry. We’re huge believers in conversion-rate optimization, and we’ve put our money where our mouth is by hiring a full-time designer to support our clients. A lot of clients don’t have internal resources for design, so this is a huge value-add for them.

Third, we have a pretty unique internal process for optimizing campaigns. We call it the Alpha-Beta process, and you can understand the foundations of it by downloading the whitepaper available on our home page. Alpha-Beta is a very granular process that creates incredibly targeted ad groups, each based on a specific query in exact match. We basically make it impossible for Google or any other search engine to match our clients on bad-performing queries.

And last but not least, we are obsessed (in a good way) with service. We run a Net Promoter Survey ® every quarter to make sure we are absolutely delighting our clients, and we make process and personnel changes continuously to improve our results. Our last survey yielded a 91% Net Promoter score, which is about as good as you can get, but we are always trying to get better.

What are some of the greatest challenges you face?

The biggest challenge I see is keeping up with the pace of online marketing. It’s hard enough to keep track of all of the AdWords betas and improvements coming out, but when you combine that with changes to Facebook’s ad platform, the rapid pace of innovation in the display media buying world, and everything else we touch, it’s a lot of information to absorb. Our solution – which has worked so far – is to hire channel-specific experts to be the internal "gurus" for our clients.

What are some of the greatest rewards of running PPC Associates?

The biggest reward for me is helping others to be successful and getting paid to do it. I love seeing our clients gain market share and get accolades from the press. I also love that we’re now employing more than 35 people in a tough economy. Happy clients and happy team members are about all I can ask for.

Stay Tuned – Part 2 of The Interview Comes Out Tomorrow

David, thank you so much! What an amazing interview. I’m totally glued to this one, and am so impressed. I can’t wait to post part 2 of the interview tomorrow. PPC Ian readers, make sure to check out PPC Associates today.

Images in this post © PPC Associates

Exclusive Ryan Eagle Interview

Oct. 10

Ryan EagleInterviews have been a really popular topic here on PPC Ian and today I’m thrilled to interview none other than Ryan Eagle. Ryan is Founder and Managing Partner of Eagle Web Assets (EWA), the company behind EWA Private Network and BLAM Ads. If you’re in the affiliate marking world you probably already know all about Ryan and his companies. After all, they represent some of the largest, most established, and simply best affiliate networks around. And, it doesn’t hurt that Ryan offers industry-leading payouts.

I’m particularly excited about this interview because Ryan Eagle is an incredibly successful young entrepreneur. His affiliate networks are unparalleled and he’s become seriously established as a business leader in our industry, very early in his life. This is something I truly admire as someone who continually aspires to do extraordinary things early on in my own career.

Whether you’re starting your own business, affiliate marketing full time, or in the corporate world of online marketing, I’m certain you will enjoy this interview. After you’re done reading, I also encourage you to check out Ryan’s affiliate networks and sign up. Without further ado, let’s get started!

Ryan, thanks so much for interviewing with PPC Ian.

I appreciate the opportunity! I’ve been a long-time reader ever since I saw the Facebook Ad on the side of my profile poking out at me. You were the first blogger I’ve ever seen successfully build a self-promotional advertising strategy, it really caught my attention! Let’s get straight to the gist of this interview…

How did you first get started in the affiliate marketing industry?

I’ve been a full time marketer since 2004 and got involved with affiliate marketing in 2005. I started my empire by developing sites and ranking them in the search engines, often capturing the top three ranks for various keywords. I generated immense amounts of traffic this way and profited through various adserving mediums like YPN and AdSense. While running AdSense on my site, I noticed that the majority of advertising on my site was from affiliate marketers so I decided to cut out the middleman and use the same campaigns and banners they were using on my site. My first affiliate commission was a WebFetti lead, but the dating niche is what got me hooked into the industry. Coming from PPC advertising when I was used to the 30 minute tracking delay, the instant conversions got me addicted. I could literally watch leads fly in while my commission built up – this was the industry for me.

When did you decide to start your own affiliate network?

EWA

Honestly, I wanted to develop BLAM Ads far before I wanted to create a traditional affiliate network. I was one of the largest ZangoCash publishers during my heydays in SEO. I was generating hundreds of thousands a month when they introduced their Zango Gateway medium and I was one of the first publishers using their gateway. All my time was spent figuring out new ways to monetize my sites, so I pioneered the gateway and successfully added a huge stream of profit. Because I was so successful with the gateway, I wanted to develop something similar but couldn’t connect the dots because I was not yet connected enough in the industry.

Upon changing focus into affiliate marketing and media buying display campaigns, it was pretty clear to me that I needed to eventually make the step up. I wanted to do it the right way and the only way to do that would be to continue building enough capital to float the merchants directly. I saved all my business capital for years, reinvesting it over and over into larger media buys. After connecting with a long time friend in person at Affiliate Summit West, we decided it was time to develop a partnership together. He was leaving a bad partnership and I was prepared to leverage my reputation to gain affiliates. My business partner, Harrison Gevirtz, is a prodigy and is well known throughout the merchant space due to his early success. The partnership worked out perfectly and within a couple months we opened EWA Network together. Since launching less than three years ago, EWA Network has become a leading affiliate network – taking the majority of affiliate market-share while maintaining our exclusivity.

Could you please discuss EWA Private Network? Is this network best for new affiliates or more seasoned affiliates?

New affiliates, novice affiliates, experienced affiliates: it does not matter. We are looking for the most ambitious and serious affiliates in the industry. EWA is a private, referral only network that has kept our doors closed since opening – only accepting publishers based on word of mouth from affiliates already inside our exclusive community. Unlike the other networks, we’ve never offered an incentive to our current publishers to refer: we just go above and beyond in every aspect possible and ask for the help back. My team and I spends all our time figuring out ways to outdo the competition and set new standards that other networks have yet to reach.

We do make exceptions and accept publishers into our network so we can get some new blood, but we only want the most serious publishers to partake in our exclusive community. I take pride in the fact that we have worked side by side, watching affiliates hit their first $100, $1000 and $10,000 profit days with us. EWA currently has over (3100) direct offers In (210) countries – over three times the next leading competitor. I personally write three newsletters a week, sharing with publishers our internal media campaigns so they too can succeed. In addition to the newsletters, we were the first network to create a twitter and the only network to successfully use it. EWA was the first network to create a community where affiliates actually help each other, and now is the largest gathering of marketers on the net. On top of all this, we pay all of our publishers weekly with no threshold, we push out epic guides that explain in detail how to promote certain niches, and campaign mini-guides every week. You can compare EWA to any other network, on any point and we will beat them. That is why we’ve reached the success so quickly: we truly care about the success of our affiliates.

How about BLAM Ads? How does this differ from EWA Private Network?

BLAM Ads

BLAM Ads is a content locking technology for webmasters to add to their websites and applications. By adding code to websites, webmasters can generate an additional 200% from their properties in comparison to traditional platforms like AdSense and AdBright. When code is added, the visitor has to complete a survey or incentivized offer to access the content or the code will not unlock. Instead of getting paid pennies for clicks, you get paid CPA’s as high as $30.00 per conversion. BLAM Ads technology makes webmasters more money than any leading adserving technology and has far higher EPC’s than any content locking competitor. Simply add the HTML code to your website and watch the money fly in! Our gateway automatically optimizes to display the best ads for your sites demographic and geographical location to make your more money than any other ad network. Our technology is unrivaled in the advertising industry, successfully monetizing visitors from over 210 countries. BLAM Ads technology gives you full creative control when building your gateway so you can make it match your website unobtrusively. In addition to the 750 templates we provide, we provide advanced editing options allowing you to customize every aspect down to the font size!

In addition the the content locking technology, we have an incent-only affiliate network. Affiliates get access to over 1900 offers spanning 210 countries, allowing you to promote via traditional arbitrage with PPC, PPV and social traffic sources. Our experienced staff will help you build profitable campaigns using unique methods exclusive to incentivized campaigns. Publishers opt-in to get weekly payments after their fist month of activity at BLAM Ads, giving you the cashflow needed to scale further! BLAM Ads’ affiliate network software offers full postback API technology allowing your custom applications to interact with our system. Developers use our incentivized campaigns to drive revenue via social applications, games, TGP’s and point-based sites and membership sections. We carried the same ethics from EWA and applied them to BLAM Ads, creating the fastest growing content locking network in history.

Any advice for those looking to make it big in affiliate marketing (or starting their own web business in general)?

I’ve said it many times before and I’ll reiterate it again: stop spending all your time reading, researching, posting on forums, and reading ebooks. You are wasting time. To be a businessman, you need self-discipline and you need to get into the trenches. The longer you spend reading about this industry, the farther you are away from actually making money. Learning about affiliate marketing is like finding Waldo, there are endless articles and books for you to read. The biggest lessons I learned were by pulling my credit card out, spending some money and losing some money. I slaved in front of the computer for 18 hours building campaigns, only to lose hundreds of dollars. I was persistent. I did not accept loss. I kept pushing forward until I had my first profitable day and then from there it was upward. When I got started in the industry, there were no books or guides on how to make money as an affiliate. I feel like the overflow of information out there is driving people out from actually making money in the first place. Even members at my networks get an information overload from the guides I put out myself. Action makes money, just do it – if I could do it, then you can to. It’s not rocket science, it’s marketing.

What types of affiliates perform the best on your networks? PPC, PPV, SEO, domainers, others?

At EWA we focus on working with social, contextual and media buying affiliates. I put out guides on these subjects because it’s all I know, I cannot lead people in directions I know nothing about. EWA has some of the largest media buyers in the entire industry working under our wings because of the infrastructure we’ve built for them. EWA is the only network that truly cares about our affiliates success and we work harder than anyone out there. Over at BLAM Ads, we work with a wide array of marketers: everyone from domainers parking their traffic with us, to viral developers, to webmasters that own sites getting hundreds of thousands of visitors a day. BLAM Ads works with all levels of publishers, our goal is to show webmasters with traditional ad platforms on their site that they can make more money. BLAM actively works with thousands of affiliates, webmasters, and developers to monetize their properties.

What’s your biggest challenge as a CEO?

Well, claiming that I am CEO would be wrong: I have an equal partner, Harrison Gevirtz who joined Eagle Web Assets in 2009 to develop EWA Private Network. Without him, I would have never reached the heights that I have now – so I give credit where credit is due. I founded Eagle Web Assets in 2004 and operated alone until 2007 when I brought my father, Tom Eagle, in as the Executive Vice President. As our company grew, more employees came on board and we’ve since grown to a company with over 135 employees. The hardest part of my job is that everyone I work with I consider a friend, so when I have to come down on someone it’s hard for me. Working with friends of mine has been a huge part to the success of my company, but at the same time as we grew larger and became more corporate the rules and regulations changed. Even though most people at my company think that I’m pretty ruthless, making the hard decisions burdens me greatly. I take great pride in providing a livelihood for my employees, seeing them bypass their goals, and we have truly created a culture of pure dedication.

Any closing thoughts for PPC Ian readers?

Persistence. Discipline. Determination. These are the attributes you need to be successful as an affiliate or a business owner. I was asked last week if it was smarts or pure “hustle” that made my success. My response was that my determination to succeed was what got me where I’m at now: it had nothing to do with being smart. I was a 2.7GPA student, I still can barely do math, and I could make a two page list of people smarter than me. The only way for you to achieve greatness is to step out of your comfort zone, battle through the rough times and remember: money does not come easy – especially if I’m out here. I still work as hard as I did when I got started, I still keep connected with my clients, I still speak to my affiliates. Do not give up because everything will be fighting against you – and that is what will determine your success.

Thanks so much, Ryan! It has been a true honor.

So there you have it! Everyone, thanks so much for reading my exclusive interview with Ryan Eagle, Founder and Managing Partner of Eagle Web Assets (EWA). If you’re looking to make money online with affiliate marketing, I highly recommend checking out Ryan’s networks: EWA Private Network and BLAM Ads.

Images in this post © Ryan Eagle