Have you heard of Quora? It’s a really cool continually improving collection of questions and answers. Founded by two former Facebook executives, Quora is one addictive site. I joined Quora a few weeks back and have already answered six questions about online marketing. I’m really excited about Quora for two main reasons. First and foremost, […]
ContinueCyber Monday and Seasonal Bidding Strategies
Cyber Monday is upon us! If you’re in the retail side of online marketing, you’ve been preparing for this day for the last few months. It’s not only one of the largest volume days (in terms of raw conversions) but it’s also one of the highest conversion rate days. Most businesses follow some sort of […]
ContinueMaking Your Affiliate Marketing Business Legit
Since today’s Sunday, I’m going to blog about affiliate marketing. Affiliate marketing is what I do on weekends and my limited spare time (via IJL Productions LLC) when I’m not enjoying the corporate world of online marketing. Today, I’m thrilled to share three tips on making your affiliate marketing business legit. I’m talking about getting […]
ContinueOptimizing Search Partner Network Traffic In PPC
Do you Advertise on Google AdWords and Microsoft adCenter? I’m assuming “most likely” since you’re reading PPC Ian. Today, I want to share an old school PPC tip that still works to this day. I’m going to outline a simple, yet highly effective strategy for optimizing your search partner network traffic. What Is Search Partner […]
ContinuePPC Ian’s Personal Website Portfolio
For the vast majority of my time, I’m a corporate online marketing executive. It’s a demanding (and rewarding) full time job. I love it! You can read about my corporate aspirations in my 2011 goals. However, in my online marketing journey, I quickly learned that my corporate edge would come from strategic side endeavors. In […]
ContinueAre You Leveraging AdWords Call Extensions?
Check out the screenshot below. I really like the MetLife and SelectQuote ads. Why? They leverage Google AdWords call extensions. Also known as desktop call extensions, these ad extensions offer a neat way for advertisers to display a phone number in their AdWords ads outside of descriptions lines 1 and 2. They are incremental to […]
ContinueGoogle Testing New Format For Mobile AdSense
Google is testing a cool new mobile AdSense format. Instead of just showing the same AdSense formats as desktops and laptops, mobile smartphones now have a cool new “arrow button” next to the ads. Take a look at the screenshot to the right and below. User adoption of mobile smartphones is growing exponentially. Some studies […]
ContinueHappy 2nd Birthday To PPC Ian
I can’t believe it. It feels like I just wrote about PPC Ian’s First Anniversary yesterday. Today, it’s the second anniversary of PPC Ian! (Actually, it was on 10/29, but I’m a few days late to blog about it.) I wanted to take a moment today to reflect on the last two years, and of […]
ContinueAcquisio’s Building An Attribution Model That Works
If you’ve been reading PPC Ian for a while, you know that I’m a huge fan of Acquisio’s whitepapers, eBooks, and webinars. Today, I’m thrilled to share with you Acquisio’s latest eBook: Building An Attribution Model That Works. This free eBook totally rocks, and I highly recommend downloading it. What Are Attribution Models? If you’re […]
ContinueProtecting Your Brand Name From Link Hijacking
Do you run large PPC campaigns at a brand name company? Do you drive a lot of conversions from your brand name keywords (at really low CPA)? Do you also have an affiliate program on a popular affiliate network such as Commission Junction? If you answered “yes” to these questions, today’s paid search tip is […]
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