Watch My Free PPC Webinar Co-Presented With G5

My name is PPC Ian because I got started in pay per click search engine marketing back in 2004. If you ask me today, my favorite marketing channel is still paid search. These days, I’m leveraging paid search in the in the commercial real estate industry, at a company that develops and operates self storage and multifamily residential properties. PPC is perfect for my hyper-local marketing strategy within commercial real estate.

One of my absolute favorite partners in the real estate industry, G5, and I just co-presented a webinar offering 5 Steps To Improve Your PPC Campaigns. Those on my PPC Ian mailing list heard all about it in time for the live webinar! If you were not able to make the live webinar, however, you are still in luck. We have a recorded version of the webinar. Simply sign up to enjoy our tips, and you’ll get a handy checklist too. I had the honor of co-presenting with the incomparable PPC expert Danielle Dunham, paid performance manager at G5. You will learn insights from yours truly and Danielle!

PPC is a marketing channel that truly thrives on optimization, and that’s what our webinar is all about. Please sign up and watch our free webinar if you’re interested in learning:

Why PPC is perfect for your business
How PPC differs from other marketing channels
How to get started in PPC
How to allocate budget towards paid search
How to successfully measure your pay per click campaign efforts
How to optimize your new PPC campaigns
How to save time and gain leverage with paid search
So much more!

(Side Note: Offering a robust and impressive suite of solutions, G5 is one of my favorite companies in technology and digital marketing. Powered by the G5 Marketing Cloud, I just launched a brand new website. I’m proud of this site, and it wouldn’t have been possible without G5. I’m honored to call G5 my trusted business partner and friend. Make sure to check out our Joint Press Release commemorating this new website launch.)

I hope you enjoy the webinar, and please let Danielle and I know what you think!

Launching My Free Digital Marketing YouTube Academy

By PPC Ian Leave a Comment Nov 8 0

I recently posted about my ambitious Social Media Content Calendar Strategy, the plan that outlines how I drive value for those kind PPC Ian readers who follow me across social media. Those who read the entire post (it was a long one), may have noticed that my strategy was a little weak on YouTube.

I’m one of the biggest proponents of YouTube around, and have a YouTube channel for one of my other websites that’s the absolute cornerstone of my overall social media and website strategy. Based on my YouTube Analytics, I am constantly amazed at the tremendous scale and engagement that YouTube offers brands (who add true value to consumers).

I realized I just couldn’t miss this opportunity for PPC Ian and have been thinking about the best way to leverage the PPC Ian YouTube Channel. An idea was born: I’m thrilled to launch my brand new PPC Ian Digital Marketing Academy.

I’m now posting digital marketing videos on a weekly basis, it’s a free academy for anyone interested in digital marketing, personal growth, and business. While I’m modeling many of my videos after my Tumblr Digital Marketing Definition of The Day strategy, I’m also going into vastly more depth. Targeted towards all levels of marketers and businesspeople – new, intermediate, and pro – I am confident you will find value. I encourage you to check out my new digital marketing academy videos, and please subscribe. I’m also thrilled to take suggestions on future video topics, so please speak up!

My Latest Video on Conversion Per Impression and Maximizing Your Ad Copy Testing

My Other Recent Videos

Backyard Blogging & People Management Tips

By PPC Ian Leave a Comment Jan 11 0

I recently wrote a post called The Values-Driven People Manager. This is one of my all-time favorite posts here on PPC Ian because I have dedicated a large portion of my career and life to being the best possible people manager. I truly enjoy mentoring, growing, motivating, and empowering others. I’m always finding ways to improve, and am truly motivated myself by helping others. People management is an honor and privilege, and I think you feel the same since this post was shared so many times!

Today, I thought I’d build on that post with episode three of my new Backyard Blogging video blog series. Check it out:

Thanks so much for watching! Want to see more? Make sure to subscribe to my YouTube Channel so you don’t miss any future episodes of Backyard Blogging, many more are on the way in 2014! Have a great weekend, everyone!

Happy 2014 & Interview Tips For Digital Marketers

By PPC Ian Leave a Comment Jan 1 4

Hey everyone, and happy 2014! The new year is here, can you believe it? It’s time for new years resolutions and an action-packed year of growing our careers within marketing. Today, I wanted to start off the new year with a brand new video within my Backyard Blogging series, episode number two:

With the new year here, many companies are hiring. Similarly, many candidates are looking for new roles. Today’s video is aimed at both interviewers and interviewees.

Like my new Backyard Blogging series? Please make sure to subscribe to my YouTube Channel and also check out my other recent videos: Presentation Tips (Backyard Blogging Episode One) and Brainstorming For 2014.

One of my big goals in 2014 (that I started in 2013) is building great video tutorials here on PPC Ian, so I’m thrilled to start the year with this video. Happy 2014, and thanks for reading/watching. I wish you an amazing year!

Video © PPCIan.com

Introducing Backyard Blogging With Presentation Tips

By PPC Ian Leave a Comment Dec 22 6

Happy holidays, everyone! It’s around this time of year (with the new year quickly approaching) that I’m always thinking of great, new ideas to improve all areas of my life: my career, my personal life, and of course my blog. Just last week, I posted a video about Brainstorming For 2014.

Well, the other week while brainstorming, my wife suggested a new idea called “Backyard Blogging”. This would be a fun video blog series that I would do each week (or as often as possible) here on PPC Ian. It would be a great way to keep it fun and casual, and shoot informative videos without much/any need for fancy editing. The end result: This becomes a new and exciting way to connect with others in digital marketing / customer acquisition (you), and keeps things super fun here on PPC Ian. Also, it’s a fun way for me to practice my own presentation and speaking skills (something I’m truly passionate about).

Well, I’m thrilled today to share my first episode of Backyard Blogging. Please check it out below, and make sure to subscribe to my YouTube channel. Playing into the theme above, I thought the first topic should be all about public speaking and presentation skills for businesspeople. In the exciting world of marketing and customer acquisition, there are always opportunities to present, oftentimes to large audiences. Superb presentation skills create a world of opportunity in one’s career. Thanks for watching and wishing you an amazing 2014!

Video © PPCIan.com

Brainstorming For 2014: Take a Hike

By PPC Ian Leave a Comment Dec 15 0

Can you believe it? 2013 is almost over! I have been spending a lot of time lately brainstorming new ideas for 2014, both for my personal life and also for business. I have found hiking to be an incredible way to exercise, think, brainstorm, relax, and gain positive inspiration in life and business. In today’s video, please join me on one of my recent hikes! And, please make sure to subscribe to the PPC Ian YouTube Channel. Many more videos on the way in future posts…

Video © PPCIan.com

My Stanford Online Marketing Videos (Post 3 of 3)

By PPC Ian Leave a Comment Jan 25 2

Today, I’m excited to complete my three part series highlighting my recent online marketing presentation at Stanford Graduate School of Business. I first recommend checking out part one and part two of this series. In this six video series, I provide a multitude of online marketing quick win tips. These are tips that will help anyone drive affordable, effective traffic to their online business. Today, I’m excited to close out the series with two videos featuring social media, email, and outsourcing tips.

Stanford GSB Online Marketing Video Five

I cover a lot of social media topics in online marketing video five. Specifically, I cover TweetAdder, overall Twitter strategies, YouTube strategies, RSS feeds (and FeedBurner in particular). Also, I discuss lead capture via email marketing and in particular the AWeber platform.

Stanford GSB Online Marketing Video Six

Video six closes out with more AWeber email marketing tips and outsourcing tips. I’m really excited to discuss one of my favorite writers on Elance (one of the golden nuggets of my presentation) and also how to leverage Fiverr, a new $5 outsourcing platform, for video testimonials among other projects. I have literally been addicted to Fiverr lately and have been getting a lot of great, affordable, and time-efficient results from this innovative platform.

Thanks again for watching my online marketing videos!

Videos in this post © PPCIan.com

My Stanford Online Marketing Videos (Post 2 of 3)

By PPC Ian Leave a Comment Jan 22 6

I just presented online marketing quick win tips and strategies at Stanford Graduate School of Business. My presentation went really well and I’m thrilled to have the entire thing on HD video. In my last post (I highly recommend checking it out before this one), I shared my first two videos (out of six). Those videos focused mainly on PPC and Facebook advertising tips. Today, I’m pleased to share videos three and four! In just a few short days, I’ll share the final two. What’s included in today’s online marketing videos? Some really cool stuff: SEO link building, SEO tips and strategies, social media marketing opportunities, and more. Thanks for watching and a big thank you to Stanford Graduate School of business for hosting me!

Stanford GSB Online Marketing Video Three

In online marketing video three I cover some exciting link building topics. As you may know, link building is of paramount importance when ranking your website or blog on head terms. Specifically I do a deep dive into my ever popular blog commentating strategy. If you’ve been reading PPC Ian for a while, you may know I’m a huge fan of blog commenting and even ran a blog commentating contest that was really successful (I’m thinking of doing another one in 2011). I also cover other SEO link building topics including guest interviews and SEO-optimized press releases through PRWeb.

Stanford GSB Online Marketing Video Four

In video four, I cover both SEO and social media topics. I start out with more information about SEO-optimized press releases from PRWeb and then link building strategies via social profiles. The social profile strategy can actually backfire if you don’t have a long term, conservative perspective so I discuss how to do it right. Next, I close out with some social media tips including Facebook Fan Page optimization and gaining Twitter followers with TweetAdder.

Thanks again for watching and I hope you enjoy these online marketing quick win tips!

Videos in this post © PPCIan.com

PPC Ian Presents at Stanford GSB Again

By PPC Ian Leave a Comment Jan 21 8

Back in May of 2010, I presented a two hour introduction to online marketing at Stanford Graduate School of Business. The presentation went incredibly well and was a true honor and milestone in my career. I graduated Stanford with my BS in Computer Science so it was really exciting to go back and present at Stanford GSB.

PPC Ian at Stanford GSB

Today, I’ve got some really exciting news: I just went back and presented again this Wednesday! That’s right, I got invited back in less than a year so I’m definitely on the right track. I’m very passionate about Stanford, online marketing, and public speaking so I’m truly excited about this accomplishment.

Even better news: I have six HD videos of my new presentation that I’m excited to share with you. The first two videos are featured in this post, and then I will include the final four within the next few days.

While last time I presented an extensive introduction to the various online marketing channels, this time I provided a plethora of quick win tips for entrepreneurs. I highlighted pay per click, SEO, social media, and viral marketing tips that are easy, actionable, and effective in marketing any small business. After my first hour presenting quick win tips, I spent another hour doing a deep dive of some of the students’ sites. I especially enjoyed this part because I got to see some really amazing early stage businesses from the best and brightest minds. (Since the business are early stage with some in stealth mode, I only have video from the first hour.)

I was fortunate yet again to have an amazing audience of around 35 or so genius GSB students from the entrepreneur, high tech, and marketing clubs, students who asked some really great questions! My sincere thank you to everyone from these great clubs and everyone at GSB who attended and hosted me, especially Courtney from Wokai.

Today’s First Online Marketing Video

I have two exciting HD videos to share with you today. The first video covers quick wins on Google AdWords and Facebook. When it comes to Google AdWords, there are few marketers out there who have been directly responsible for as much spend as myself. This is really where it all started for me and how I became a guru in the online marketing industry. I’m newer to Facebook advertising but am quickly learning. I have been promoting my Facebook Fan Page quite a bit lately and discuss some tips for gaining more likes!

My Second Stanford GSB Video

The second video covers more Facebook advertising tips, the Yahoo/Microsoft Search Alliance, keyword generation (via broad match), and blogging. I really hope you enjoy these videos and can’t wait to share the next four. Thanks so much for watching.

PPC Ian and Some of My New Friends From Stanford GSB

Below you can see yours truly with some of the students from Stanford Graduate School of Business. I actually spoke to about 35 or so students. We took this picture after the presentation with some of the students who stayed after to ask questions. I sincerely appreciate the great turn out and all the support from Stanford GSB’s entrepreneur, high tech, and marketing clubs! Also, I want to especially thank Courtney (next to me in picture) for organizing this event!

PPC Ian with Stanford GSB Students

Video: Stanford Graduate School of Business

By PPC Ian Leave a Comment May 13 16

Hello Everyone,

In my last post, I highlighted my presentation at Stanford’s Graduate School of Business. The presentation went extremely well and spanned two action-packed hours of PPC, SEO, and more. I’m definitely proud of this milestone.

Stanford GSB Presentation

Today my friend David Rogier, VP of Stanford GSB’s Entrepreneur Club, uploaded the video of my presentation to the Entrepreneur Club’s website! You can check out my online marketing presentation by visiting the Entrepreneur Club’s website or by simply watching it below!

I sincerely hope you find it helpful. Also, I wanted to close out by sincerely thanking Stanford GSB, the amazing organizers of the event, everyone who attended, and of course everyone reading my blog!

All the best,
Ian Lopuch (PPC Ian)

PS – As mentioned in my last post, my PowerPoint presentation is available for free! Simply sign up for my free PPC newsletter by entering your first name and email address in the top right corner of this page or by visiting my PPC newsletter page. You’ll receive my Stanford GSB presentation in addition to my eBook featuring high leverage PPC career tips, all for free! I recommend following along with the PowerPoint as you watch the video. Don’t have enough time to watch the full two hour video? You may wish to scan the PowerPoint and then fast forward to the sections of the video that are most interesting to you! Thanks again!