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It’s All About Learning

By PPC Ian Leave a Comment Dec 30 0

Are you learning each and every day? If you’re in the world of digital marketing and customer acquisition marketing, you should be!

Learn Lead Earn

With 2015 approaching, I wanted to share a guest post that I just wrote for the 3Q Digital Blog. My guest post highlights ways in which you can Learn From Your Digital Marketing Agency.

I truly enjoy working with great agencies. Even if you manage your customer acquisition in-house, it’s always ideal to have a second pair of eyes auditing your campaigns. The best teams often include a combination of in-house and agency employees working together in tandem. My guest post offers advice on how you can collaborate with and learn from your trusted agency partners. I hope it helps you maximize your learning in 2015, since it’s all about learning!

Image of Learn Lead Earn © iStockPhoto – almagami

Acquisio Gives Back To The Kids

By PPC Ian Leave a Comment Sep 28 1

I’m a tremendous fan of the digital marketing career path. Those of us who work hard in digital marketing are able to build truly exciting and rewarding careers. I’m also a tremendous fan of giving back. When you have built a rewarding career, you’re in the driver’s seat to give back. Nicole and I recently participated in (and donated money to) the 20th Annual Lupus 5k, for example.

Today, I wanted to highlight a company that has truly gone above-and-beyond, Acquisio. Each year, my good friend Marc Poirier, Co-Founder and EVP of Business Development, participates in the Make-A-Wish Foundation 48-Hour Ride. This year, Marc personally raised $10,945. In total, Acquisio raised $37,702. Simply amazing!

I wanted to take a moment to congratulate Marc and the entire Acquisio team. They are true leaders in our industry from a technology standpoint, and also a generosity standpoint. Their hard work will truly make a difference for the kids. Do you have any team charity events planned? No matter how big or small, no matter whether you are donating money or your time, every little bit counts! And, it’s a great vehicle for team building!

If you’d like to contribute to Marc Poirier’s Make-A-Wish campaign, you can still do so! I was actually a little bit late this time, and my donation went through just fine. Please consider donating to Make-A-Wish, make a difference in a kid’s life today!

Make-A-Wish

Maui 2014, It Was Amazing

By PPC Ian Leave a Comment Sep 7 0

"At the Sheraton, they treat you like a King," one of my good friends from Stanford once said. Well, this has never been more true than at the Sheraton Maui at Black Rock. Nicole and I just got back from a fabulous 7-night vacation and thoroughly enjoyed every minute of it. We try to visit Hawaii every year, and this year’s vacation was one of the best. (We actually visited the Big Island of Hawaii last year for an amazing 7-night stay at the Marriott Waikaloa Village. Unfortunately, I was so busy at that time that I never got around to blogging about it. Not this time… It’s time to talk about incomparable Maui, Hawaii…)

Kaanapali Beach, Where It’s At

I love Kaanapali beach. A truly magnificent setting, Kaanapali beach is home to some of the best hotels on Maui. Kaanapali is special for a multitude of reasons:

Sheraton Maui Buffet

Breakfast Buffet at Sheraton Maui

  1. It’s quiet but also offers a lot to do, all within walking distance.
  2. The waters are calm enough for a novice/intermediate swimmer, but also offer some waves for more advanced swimmers (I really enjoyed boogieboarding last time I was on Kaanapali). You experience a diverse array of wave conditions spanning this incredibly long beach. Right near Black Rock, for example, waters are generally calm with amazing snorkeling. Further down, however, waves are large enough for boogieboarding and surfing.
  3. The hotels are literally right on the beach. The ocean is right at your fingertips. Nicole and I enjoyed a few pool and beach days. We’d get a cabana at the pool and rotate between going in the pool and the ocean. (Cabana days are a great way to relax, more on these later…)
  4. The beach boardwalk path allows you to walk the entire beach, connecting all the hotels and attractions. A stroll on this path never gets old. The scenery of the Island of Lanai (just across the water), the incomparable sunsets (unlike any sunset I have ever seen), or simply the waves crashing will truly make your day.
  5. For those that really love shopping (like Nicole and myself), Whaler’s Village Shopping Center is amazing. I enjoyed shopping at one of my favorite stores, Tory Richard. They also offer outstanding restaurants like Leilani’s (more on this later).
  6. For those that like earning loyalty points at their favorite hotel chain, you’ll find many major brands such as Sheraton (where we stayed this time), Westin (where we stayed last time), Marriott, Hyatt, and more. I was delighted to earn Starwood points while relaxing in paradise.
  7. There is so much here and so much to do, but it’s also incredibly relaxed and quiet. I mentioned this back in point number one but want to reiterate because that’s the true magic, in my opinion. And, given the number of hotels and attractions, it’s hard to believe, but incredibly true.

Highlighting Our Favorite Experiences This Time In Maui

As I get older, I have come to realize that it’s all about special experiences. Special moments spent on vacation with your loved ones are worth every last penny, and are the times in life that I truly cherish. Over the years, I have learned that these breaks are mandatory to recharge my batteries, and stay healthy. I encourage you to also take time for yourself! In the spirit of priceless memories, I want to transition into some of my favorite moments from our 2014 Maui, Hawaii vacation.

Cabana Days

PPC Ian Sheraton Maui Cabana

Maui Pool Cabana Day

The Pool at Sheraton Maui offers an array of cabanas for rent. Knowing that the sun in Hawaii is strong, cabanas offer shade while enjoying the pool and ocean. Not to mention, they offer a bit of privacy, better cushions/comfort, and come with great food and drink service. Nicole and I enjoyed two different cabanas on this vacation, one facing the pool and one facing the ocean. We really enjoyed these lazy days of resting at the cabana, swimming in the Sheraton’s "lazy river-style" pool, and enjoying the ocean. The Sheraton offers cool oversized drink containers that can be purchased and refilled with your favorite beverage. I enjoyed my fair share of lava flows, a delicious tropical mix of Pina Colada and Strawberry Daiquiri in one delicious drink. As incredibly busy marketing professionals, I feel like these days allowed us to recharge our batteries. Getting a healthy dose of UV rays was also very welcomed and refreshing.

Surfing Goat Dairy Farm

Surfing Goat Dairy Maui

Ian and Nicole at Surfing Goat Dairy Farm

We have seen so many amazing things on Maui over the years. Each time, we search for new and special attractions. One of this year’s favorites was Surfing Goat Dairy. Maui (and the Hawaiian Islands in general) attract some of the best farmers around. Not only are the conditions pristine for farming, but the talent is unparalleled. This year, we were captivated by this boutique goat dairy farm. We especially enjoyed feeding the goats and sampling the goat cheese. Our tour guide was really great and even took a picture of us with a cute baby goat in our lap, too cool!

Ocean Vodka Tour

Have you enjoyed Vodka on Hawaiian Airlines? Chances are you have had Ocean Vodka, the official vodka of the airline. While this Vodka producer has been around a while, they only started doing tours a few years back. I was incredibly impressed with the vodka (delicious), the facility, and more than anything the vision. Ocean Vodka was started by the son of a long-time construction family on Maui. He had a unique vision: Create the best vodka around from hand-harvested cane sugar, while leveraging his family’s construction background in building a world-class facility. He found a way to create a special product, build a dazzling facility/operation, incorporate his entire family into the business (even his mom was working there), and achieve true success. These are the types of businesses that impress me the most; Ones that develop top-notch products, and live the dream while doing it.

Dinner At Leilani’s and their Hula Pie

Leilanis Maui Hawaii

Dinner at Leilani’s Maui

The food on Maui is unparalleled. Nicole and I enjoyed dining out at a variety of restaurants. We enjoyed following Yelp which took us to Paia Fish Market in the surfer town of Paia. We enjoyed casual dining at the Sheraton pool while watching the sun set. We enjoyed Kimo’s, an old favorite in downtown Lahaina. We enjoyed the lavish breakfast buffet each morning, offering everything you could ever hope for. Most of all, we enjoyed Leilani’s, a staple of Whaler’s Village. The fish at Leilani’s was so good we want back twice! Tip for those going: Bring back your receipt from the first night and you may be eligible for a free Hula Pie, one of the best deserts I have ever had. The fish and fresh fruit/vegetables on Hawaii are the best in the world, in my opinion.

Chilling In The Ocean

I recently wrote a blog post about the calming power of running called Running Is Clarity. Well, there is an equally calming force out there, the ocean. I enjoyed swimming in the ocean at the end of many days. I’d go out, swim around, tread water for a bit, and see the sights. All the hotels on Kaanapali beach look so incredible from the ocean. It’s so calming in the ocean, and a wonderful way to relax and unwind. If I lived in Hawaii you’d probably find me starting and/or ending each day with some chilling and thinking out in the ocean.

The Road To Hana

There were so many delightful highlights on this year’s Maui trip that I could go on for a long time. However, I’ll continue with just one more, The Road To Hana. if you’ve been to Maui or heard about Maui, you’ve probably heard about The Road To Hana. It’s famous! This incredible road is truly windy and breathtaking. You better bring your best driving skills to The Road To Hana, as its very windy, with many one-lane bridges. We had so much fun seeing the picturesque landscape, stopping to hike and see the sights, and enjoying the beautiful nature that is Maui. We especially enjoyed stopping to hike to waterfalls, and also exploring a beautiful tropical botanical garden.

Sheraton vs. Westin, Two Special Kaanapali Beach Hotels

PPC Ian Banyan Tree Maui

Chilling At The Banyan Tree In Lahaina

Are you thinking about taking a trip to Kaanapali beach? Are you a fan of Starwood properties but unsure which to choose? Having stayed at both the Westin and the Sheraton, I’m here to say that you really can’t go wrong with either, although we slightly prefer the Sheraton. They are both tremendous properties. The Westin offers a super fun waterside (it’s really fast and tall), the Westin name, a central location towards the middle of Kaanapali, proximity to Whalers Village (it’s literally right next door), cool birds (especially flamingos) right in the lobby, and more. However, it’s more of a high rise feel, rooms seem smaller, and self-parking can be incredibly competitive. The Sheraton (the original/first hotel built on Kaanapali) offers a relaxed lower rise feel, very expansive grounds, the best beach on all of Kaanapali, an open feel to the buildings, better/newer rooms, and location near picturesque Black Rock. I only have two areas where the Sheraton could improve: We didn’t get a preview of our hotel bill under the door the night before checkout and they didn’t restock the bottled water in our room. Overall, we slightly prefer the Sheraton, and hope to visit again very soon. Please note that Starwood also offers the Westin Villas further up the coastline (you need a shuttle to get there), but we have not yet visited (other than for dinner) so I’m unable to compare the Villas in this post, but hope to visit one day in the future.

Thanks for reading! Do you enjoy Hawaii? Any unique experiences in Maui?

Want to read about some of our other Hawaii adventures? Make sure to check out some of these blog posts:

  • Major Fun Times In Maui Hawaii
  • PPC Ian Visits Maui

More Pictures From Maui, Hawaii

Sugar Cane Maui

Ian and Nicole Maui

PPC Ian Sheraton Maui

PPC Ian Maui Hawaii Tropical Plantation

Maui Sheraton Beach

Maui Hawaii Waterfall

Maui Hawaii Sunset

All images in this this post © PPCIan.com

Running Is Clarity

By PPC Ian Leave a Comment Aug 25 2

If you’ve been reading PPC Ian for a while, you probably know that I enjoy running. You’ll find me running a good 10-12 miles per week. From time-to-time, I enjoy participating in 5K charity races (I’ve even done a 10K and half marathon too). I’m not very fast, but I sure have endurance. More than anything, I enjoy running after a long day of work. For the busy business professional with a demanding schedule and hectic life, running brings clarity.

RunnersI’m here to encourage you to get out there and run! Do you find yourself so busy at work that it’s difficult to take a step back and think strategy? I’m not talking about business strategy here. I’m talking about your life. I’m talking about your future. I’m talking about building your dream life. Thinking about your future requires clarity. It requires slowing everything down. Running brings that clarity and slows the world down.

Some other reasons I recommend running:

  • You get to listen to your favorite music while running, as loud as you’d like! And, you know PPC Ian enjoys bumping that rap music while running (and blogging).
  • Running is an investment in your health, and there is nothing more important than your health. Your health is your longevity. Your health is your energy. Your health is your ticket to living a long life, providing for your family, and getting the most out of your workday.
  • Running helps you sleep better at night. After a long run, I’m so exhausted that I cannot wait to get a solid night’s sleep. Most of us digital marketing professionals probably don’t have problems sleeping anyways (since we work such long hours) but the extra solid sleep is definitely nice.
  • Running is a sport for winners. I cannot tell you how many awesome, amazing people I have encountered at various charity races. Running brings out the best of the best, the real leaders and positive winners.
  • Running is something you can do almost anywhere: Before work, after work, on vacation, during business travel. Running is almost always possible.
  • Running eliminates stress. Difficult workday? Get out there and run your stress away.

Next time you are looking to slow things down and experience clarity, get out there and run as fast and as far as you can!

Image of runners © iStockPhoto – petrelos

Associate With Great People

By PPC Ian Leave a Comment Aug 17 0

Who do you associate with? Is your inner circle uplifting your life and career? Are they pushing you forward and challenging your mind? If your answer is “yes”, you are on a great path. Associating with great people, and great digital marketers, will push your own potential to the maximum.

However, what if that is not the case? What if you’ve got a few bad apples around? They could be in your business/professional life or personal life. If you’re not associating with great people, your progress could be stagnated or, even worse, reversed. While most professionals in digital marketing are great, I have run across a few bad apples over the years.

Today, I’m thrilled to share some tips on how to Associate With Great Digital Marketers. To read my tips, you’ll want to click the previous link and head on over to my friends at 3Q Digital, one of the top digital marketing agencies around. If you’ve been a PPC Ian reader for a while, you may know that I have the honor of guest posting over at 3Q Digital from time-to-time. I’m a tremendous fan of 3Q Digital and hope you enjoy reading today’s guest post. Above and beyond the world of digital marketing, I hope today’s tips help provide food for thought around your overall business and life strategy!

3Q Digital Guest Post Associate Great People

Image in this post © 3Q Digital

I Ran In the 20th Annual Lupus 5K

By PPC Ian Leave a Comment Jun 16 0

Just over a week ago, Nicole and I participated in the 20th Annual 5K Run and Walk For Lupus. Benefiting the Lupus Foundation of Northern California, this great event made an impact on those in need. It was our honor to participate in this particular event for the third time! Here’s a fun photo of PPC Ian after completing the 5K race:

PPC Ian Lupus 5K Run

Each year, the Lupus 5K is held West Valley College in Saratoga, CA. I particularly enjoy this event because of the beautiful setting, in the foothills of Saratoga. It’s a great course with rolling hills and plenty of nature/scenery.

For those who have been following me for a while, you may know that I’m into running quite a bit these days. I’m not a particularly fast runner, but I’m great with long distance and consistency. It’s such a great way to get in shape, clear your mind, and have some time to think. I have found that my running has increased my overall focus and energy. It’s amazing the business and life insights that hit you while running!

It’s equally fun to leverage running as a way to rally behind an important cause. These events are so much fun because they always bring together a top-notch community of winners. Busy professional who’s also looking to stay in shape and give back? Definitely consider some local charity runs this summer! Just remember to stay hydrated and practice.

Image in this post © PPCIan.com

London and Paris, A Vacation To Remember

By PPC Ian Leave a Comment Jun 8 2

Recently, Nicole and I visited London and Paris, truly a journey to remember. I’m so lucky. My amazing wife had a special business opportunity in London, and I just had to tag along. We turned our journey into business and pleasure by extending our time in London, and also visiting Paris. Today, I want to take a moment to share my story and takeaways from this journey. In a nutshell, I loved it, and cannot wait to go back! in fact, this trip re-ignited my passion for travel and changed my travel outlook.

Ian and Nicole Lopuch In London

I’m going to divide this blog post into three sections:

  1. Our Time in London Before Adobe Summit (pleasure/holiday)
  2. Adobe Summit EMEA (business)
  3. Our Time in Paris After Adobe Summit (pleasure/holiday)

Also, you will find pictures throughout the post with a lot of them at the end. Thanks for reading!

Our Time In London

Let me start by saying I can take no credit for this trip. Nicole is the travel/Europe expert between the two of us. She booked everything, and crafted a vacation to remember. I am truly a lucky husband, I hit the jackpot! My half of the bargain: I’m taking us to Hawaii this summer.

Some highlights:

Barbacoa London

When we first arrived at London Heathrow, we took the Paddington Heathrow Express train to Paddington Station. I truly love the trains and public transportation in Europe, and thought the Paddington Express was first class. At Paddington Station, we picked up some neat Paddington Bear stuff. Paddington Bear is the coolest!

We then took a taxi to our hotel, Marriott Grosvenor Square. All I can say is, "Wow!" Definitely the nicest Marriott I have ever stayed in, and one of the nicest hotels overall that I have experienced. The location, amenities, culture, and overall vibe earns Marriott Grosvenor Square 5 stars in my book! Here’s the crazy thing: Everyone kept telling me, "Don’t expect the same amenities/luxuries in Europe as you’re accustomed to in the US." On this trip, the amenities exceeded my wildest expectations, thanks to Nicole booking everything top notch!

My favorite part of the overall trip was these first few "free days" in London. I learned that London is home to more billionaires than any other city in the world. I can certainly see why! We walked around Hyde Park, we went shopping at Harrods, we saw the Michael Jackson Thriller Live show, we went on a double decker bus, we shopped like crazy! As a lifelong Michael Jackson fan, the Thriller Show at Piccadilly Circus was especially fun. A group of amazing performers celebrated the life, legacy, and spirit of Michael Jackson. With so many fun shows to choose from, I hope to return soon to see another.

It’s not only about the big things, however. The small things made London special too. I’m talking about having Pret A Manger at every corner (We love you, Pret, please come to San Francisco), delighting in our daily dose of Costa Coffee, enjoying the language (English in the UK is so neat), admiring the architecture, and enjoying the people. I really enjoy gardening and respect a lush, beautiful garden. We experienced many of these in London. All of that rain (which I personally miss in the midst of our California drought) produces some truly lush gardens.

Adobe Summit EMEA

After a few wonderful days in Central London, we grabbed a taxi to Adobe Summit EMEA. This year’s Summit was at the London ExCeL Center, located near the Docklands. An interesting fact: This year’s EMEA Summit was larger than last year’s Utah Summit. Adobe, you rule!

Adobe Summit EMEA Ian and Nicole

While Nicole was working, I had the pleasure of working too. I attended Summit and learned so much about the Adobe Marketing Cloud. I’ve been fortunate to experience some truly memorable and impactful conferences lately. Everything about Adobe Summit was first class.

More than anything, I enjoyed the people, both the presenters and the Adobe employees. The global perspective had an impact on me. I especially enjoyed hearing brands such as L’OCCITANE, Danone, and Accor present. I was so impressed with the Danone presentation that I actually purchased shares in Danone upon arriving home. (Full Disclosure: Long DANOY.) These companies truly have their eyes set on the future. I was equally impressed with the hospitality and general kind nature of Adobe’s EMEA team. I met with at least five Adobe employees 1:1 and learned so much.

The last night of Summit, we went back to Central London for dinner at Barbacoa, a recommendation from one of Nicole’s colleagues who lives in London. There are no ovens at Barbacoa, everything is prepared via a wood-burning fire. I experienced the best steak of my life. The setting was second to none with amazing views of St. Paul’s Cathedral.

Our Time In Paris

Eiffel Tower

After Summit, we took the Eurostar train from London to Paris. I couldn’t believe it: Nearly 200 miles per hour, first class treatment via luxurious seats and a delightful meal on the train, and we’re in another country in less than two hours! Europe has it all figured out when it comes to transportation!

In Paris, Nicole booked us at K+K Hotel Cayre on St. Germain street. We had a top floor corner suite with views of the Eiffel Tower from our balcony. K+K went above and beyond. It’s a boutique hotel so you get a truly personalized level of service. The kind people at the front desk greet you by name, the breakfast buffet is amazing, the rooms cannot be matched. I give K+K my absolute top recommendation.

K+K Cayre Paris

K+K is also all about location. We walked to the Louvre, and saw the Mona Lisa and Venus De Milo. We walked to The Eiffel Tower and enjoyed a Smarties ice cream cone in the park while gazing up at the Tower. We walked to local French cafes and enjoyed watching people walk by.

We also enjoyed a river cruise/tour on the Seine River and shopping on the Champs Elysees. So much amazing architecture and culture in Paris, a truly remarkable city.

So there you have it: Europe vacation 2014. I brought a lot of Europe home with me: The culture, the friendships, the passion for walking and being fit/healthy, the overall global perspective. There is so much out there, and I truly cannot wait to visit again. We had an amazing vacation, and I’d truly recommend that anyone considering making the trip goes for it! Thanks for reading, and I hope you enjoy the photos below.

More Cool Pictures From Our Trip

Marriott Grosvenor Square

London Red Phone Booth

Thriller Live London

Adobe Summit PPC Ian

Adobe Summit EMEA 2014

Disclaimer: Not a licensed investment advisor. This is not investment advice. Just for entertainment purposes.
Full Disclosure: Long DANOY

All images in this post © PPCIan.com

3Q Digital: My Guest Post & Their Amazing Billboard

By PPC Ian Leave a Comment Apr 20 0

It’s the weekend! I hope you’re enjoying the nice spring weather and taking it easy. As Customer Acquisition professionals, we work so incredibly hard. It’s time to take it a little easy. That said, our market never closes. It’s just like Wall Street with no closing bell. I always enjoy catching up on reading during the weekends. Whether it’s one of my favorite personal finance blogs or the latest digital marketing whitepaper, the weekend offers a great time to learn and expand my knowledge.

Another one of my favorite weekend activities: Giving back. Whether it’s donating money to charity, running in a charity 5k, writing an informative blog post, or simply helping someone out, it’s all about giving back. The more you give, the more you get. And, it’s just the right thing to do.

Today, I wanted to share some fun weekend reading with you, my recent guest post on the 3Q Digital Blog about Great Ways Digital Marketers Can Give Back. We’re fortunate in the world of digital marketing. We’re in a position to truly help others, both in our industry and across the world. Check out some unique ways in which you can give back as a digital marketer.

Thanks for reading, and I want to leave you with one of the coolest pictures ever. Below is 3Q’s billboard on 101 right here in Silicon Valley. 3Q Digital is the Bay Area’s digital marketing agency. As a Customer Acquisition professional, I’m obsessed with both online and offline marketing. As such, I’m particularly intrigued by 3Q’s billboard strategy.

3Q Digital Billboard

Image of 3Q Digital Billboard © 3Q Digital (3QDigital.com)

You Can’t Always Do It Alone, Your Team Is Strength

By PPC Ian Leave a Comment Mar 9 2

Think you can do it all alone? Anyone who’s been in business for a while understands that this is impossible. As you navigate business and life, you’ll face challenges. Especially in a fast-paced corporate career, hurdles will present themselves. I enjoy the hurdles because they help me grow, build character, and are often exciting puzzles worth solving. However, what happens when things get truly challenging, seemingly impossible in nature? Look to your team for support. The best teams support each and every member of the team, the best teams offer each member of the team strength.

Support

I wrote a post a while back called The Values-Driven People Manager. That post was all about creating a great team environment and building your leadership skills. Today’s post is meant to be a continuation of that one, but a little broader in scope.

The lesson is simple: Everyone will face challenges. It doesn’t matter if you are the leader of the team, and hold a high title. It does not matter if this is your first job. It does not matter if you have been working 1 year, 5 years, 10 years, or 20 years. Challenges present themselves.

The secondary lesson is also simple: Every single person on the team offers incredible value, ideas, and strength. The best ideas will come from anyone on the team.

Whenever a challenge presents itself to me, I tackle it with great strength, attitude, persistence, agility, and creativity. After all, challenges offer the ability to learn and grow, and they can be fun. However, what if a challenge becomes overwhelming? Don’t hesitate to tap into your team. Build a culture of helping others, especially those on your immediate team. Treat each team member like family. Think you don’t have the strength to overcome a challenge? You do, especially through your team. Share your challenge. Band together. Find creative solutions. Support each other. There is true strength in numbers, friendship, and collaboration. You would be surprised how much power and strength the team has collectively, it’s almost infinite.

(Of course, I’m assuming here you’re on a great team, one that wants to support each other. I navigate towards those types of teams, and hire those types of team members. If you do not find yourself in that type of environment, you will first need to either create or find that special team-oriented environment.)

My advice today is for everyone on the team. While I happen to be blessed as the team leader, I too face challenges. I know I’ve built a truly amazing team when I’m able to call up various members of the team to acquire the strength to overcome challenges. It makes me proud and honored to be part of that kind of team. The team is much greater and more powerful than any single person. Approach challenges as a team, and you will never fail. Most importantly, don’t feel discouraged. Recognize that you always have a great team that’s ready to support you along the way.

Image of Support © iStockPhoto – VCTStyle

Great Ways To Exercise During The Workweek

By PPC Ian Leave a Comment Feb 4 2

I have a lot of goals this year (check out my 2014 goals). Goal 8, one of my favorites, is working out at least 4x per week. As a busy professional, I find that my personal free time is less and less as each year passes. As such, it’s sometimes a challenge to find time to exercise. This year, I’m going to have to get a little clever. Below are some tips on how I plan to exercise throughout the workweek in 2014.

Jogging 1 Mile

  • A while back, I wrote a post about Taking Advantage of Surges In Energy. When I wrote this post, I was mainly thinking about getting work done, and taking advantage of bursts of energy for hyper-focus. This year, I hope to do the same for workouts. If I’m feeling particularly energetic, I’m going to try to do a quick workout. It will be all about quick, intense exercise.
  • Certain days, I plan to bring my running gear to work, going for quick runs either during lunch or after work. Depending on the day, the office I’m heading to, and my overall schedule, my commute can be either be long or short. On those variable days where I expect a longer commute, by the time I get home, I’m sometimes too tired to exercise (driving in traffic can drain your energy). My solution? I’m going to run before getting in the car to drive home. That way, I can truly relax once I get home.
  • I’ve been conducting 1:1s with my team while walking around the neighborhood. Walking is super great exercise. This is a fun way to brainstorm, while making sure my team and I get some fresh air during the workday.
  • I’m looking forward to hiking with my wife on weekends. Check out my recent video blog post about Taking A Hike.
  • I’ll strive to get in some quick pushups or situps whenever I can. Strength training is just as important as cardio. Even if I don’t have a ton of time, I can do a few reps here and there, throughout the week.

Exercise is important. It keeps your mind clear and focused. It increases your longevity and health. It’s all about keeping perspective. Do you have any clever ways to integrate workouts into your busy work schedule?

Image of Jogging 1 Mile © iStockPhoto – jpimages

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About PPC Ian

Ian Lopuch (PPC Ian)Hi, I'm Ian Lopuch, also known as PPC Ian. I'm an Idaho-based real estate developer and investor, with an incredible passion for dividend stocks (and investments that provide true passive income for the long-term). In fact, I have built a portfolio of 37 positions that will one day pay for all of my living expenses. I enjoy blogging here about my passion for cash flow investing, while also sharing some other business and digital marketing insights from time-to-time.

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Video: Stanford Graduate School of Business

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