Video: Stanford Graduate School of Business

May. 13

Hello Everyone,

In my last post, I highlighted my presentation at Stanford’s Graduate School of Business. The presentation went extremely well and spanned two action-packed hours of PPC, SEO, and more. I’m definitely proud of this milestone.

Today my friend David Rogier, VP of Stanford GSB’s Entrepreneur Club, uploaded the video of my presentation to the Entrepreneur Club’s website! You can check out my online marketing presentation by visiting the Entrepreneur Club’s website or by simply watching it below!

I sincerely hope you find it helpful. Also, I wanted to close out by sincerely thanking Stanford GSB, the amazing organizers of the event, everyone who attended, and of course everyone reading my blog!

All the best,
Ian Lopuch (PPC Ian)

PS – As mentioned in my last post, my PowerPoint presentation is available for free! Simply sign up for my free PPC newsletter by entering your first name and email address in the top right corner of this page or by visiting my PPC newsletter page. You’ll receive my Stanford GSB presentation in addition to my eBook featuring high leverage PPC career tips, all for free! I recommend following along with the PowerPoint as you watch the video. Don’t have enough time to watch the full two hour video? You may wish to scan the PowerPoint and then fast forward to the sections of the video that are most interesting to you! Thanks again!



Video "PPC Ian’s Stanford GSB Presentation" © PPCIan.com (An IJL Productions LLC Website)

10 Comments

  1. Awesome Ian. I’m bookmarking this to watch it tomorrow! Thanks for posting it :-)

  2. Ian says:

    Jeremy,
    Thanks so much for the comment and positive feedback. I very much appreciate it!
    All the best,
    Ian

  3. Tim Paulino says:

    Appreciate you posting this. I’m using one of your tips, creating smaller, more relevant adgroups. Great stuff Ian.

  4. Ian says:

    Tim,
    Thanks so much for the positive feedback! I really appreciate it and am glad the tips helped! Have a great weekend.
    All the best,
    Ian

  5. Derek says:

    That must have been a really good experience starting out at NexTag. I bet you learned a lot working there. They definitely knew what they were doing in online marketing since that site get a massive amount of web traffic.

  6. Ian says:

    Derek,
    Thanks so much for the comment! I really was really fortunate to start out at NexTag and would highly recommend that company to anyone. It’s a world class operation and one of the most amazing marketing powerhouses on the Internet. I had a series of amazing managers and mentors who set the stage for my PPC career. It’s truly a great company! Thanks again!
    All the best,
    Ian

  7. Ian, on YSM do you notice cheaper clicks if you have a strongly developed website that you are promoting (or landing pages ON that domain) than just a ‘thin’ landing site?

  8. Ian says:

    Hey Profit Addiction,
    Thanks for the question! This is a great one. In my experience, the only factors in YSM’s CPCs are your max CPC (bid) and CTR. Yahoo does not look at your landing page quality like Google. If they do (which to the best of my knowledge they do not), the weight they place on it is extremely low. Now, Yahoo does have a very strict human editorial team so you could have ads flat out rejected during the review process, but once they make it through landing page quality will not affect your CPC. For that reason, many advertisers are doing well on Yahoo because they are able to promote thin landing sites. With the upcoming Yahoo-Microsoft Search Alliance it’s possible that this will change as the Alliance tries to push forward with innovation. Thanks again, great question!
    All the best,
    Ian

  9. Ian,
    Thanks for the answer, much appreciated. I’ve been out of SEM for a little while now, been working on social/PPV but I’m planning to get back into it. It’s all about diversity.

    I appreciate the help and your blog, keep it up!

    Jeremy

  10. Dino Vedo says:

    Awesome stuff. Will definitely watch it as well. Surely has some good info!

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