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Check Out My Weekend Checks Guest Post

By PPC Ian Leave a Comment May 24 3

One of the really popular posts here on PPC Ian is my post about Six Essential PPC Campaign Checks. These checks are great and make sense any day of the week. However, let’s say it’s the weekend and you’re super busy. Let’s say you don’t have a lot of time for paid search. That’s ok, but there are still some essential checks you just need to do, even if you are on a tight schedule. As such, when I got the opportunity to guest post today on the PPC Associates Blog, I wrote a post about Four Essential Weekend Campaign Checks. I highly recommend checking it out. I’m passionate about the checks, especially the part about Protecting Your Brand Keywords (link hijacking tends to ramp up on weekends). I want to take this opportunity to sincerely thank David, Hillary, and the entire PPC Associates team for the opportunity to guest post on their awesome blog. If you’re looking for a PPC Agency, I highly recommend contacting PPC Associates. They are awesome!

Update: Hillary from PPC Associates just informed me that my guest post made it to Marketing Day for May, 24 on Marketing Land. You can check it out here – just scroll down to the “Search Marketing” section. Sweet!

Four Essential Weekend Campaign Checks

Image of PPC Associates © PPCAssociates.com

Six Essential PPC Campaign Checks

By PPC Ian Leave a Comment Aug 30 13

Pay per click is like Wall Street except the PPC exchanges (Google AdWords and Yahoo!/Microsoft adCenter) never sleep. There are certain campaign checks that I perform several times per day (almost excessively). These checks can truly make or break your PPC program. Today, I’m thrilled to highlight my top six checks. If you operate PPC campaigns, I highly recommend performing these checks around the clock.

My Favorite Pay Per Click Checks

Check one is easy: Just go to Google.com, type in your most important keyword, and then observe the results. Do you show up? Do you show up in the right position? You’d be surprised, this simple tip is quite effective at detecting problems. When your credit cards fail on Google (both primary and backup) this check is often the easiest way to understand a problem exists.

Check two: Perform check one again but this time on Yahoo! and Bing. Yahoo! and Bing are getting huge and it’s critical to ensure your ads are delivering correctly 24/7.

Check three: Perform check one again but leverage the ad preview tool on Google. Check your top keyword in a variety of different geos. Look for anything strange. This check is essential for the simple fact that you can observe geos different than your current location. Want to perform the same check on Yahoo? Here’s a cool hack: Go to Yahoo! weather and set your default location to the geo you’re interested in checking. Then, go and search for your test keyword.

Check four: Go to Yahoo.com and look at the “Trending Now” terms. Are any of them terms I’m buying? If so, I click the trending now term and observe the search results. It really depends on your vertical but if you rank well on a trending now term, you want to be ready for a lot of traffic (and a lot of spend). There are verticals where you will embrace the flood of traffic and others where it makes sense to pause your account until the term is no longer trending.

Check five: Search for your trademark terms on all major search engines and click your ads. Make sure your tracking URL looks correct and has the correct affiliate id. Since trademarks terms are end of funnel, they are ultra profitable and will often get abused by others (including your own affiliates). Sure, you’ll rack up some spend but it’s worth it if you drive a lot of conversions on your trademark terms.

Check six: Perform check one again but on Ask.com and AOL Search. These Google search syndication partners are huge and comprise a good amount of Google’s search volume.

So there you have it, my six favorite checks. I perform these consistently myself without automated tools. Since these can make or break an entire program, its essential to perform the checks yourself. I have caught hundreds of bugs over the years with these checks and sincerely hope they help you!

Video: Stanford Graduate School of Business

By PPC Ian Leave a Comment May 13 16

Hello Everyone,

In my last post, I highlighted my presentation at Stanford’s Graduate School of Business. The presentation went extremely well and spanned two action-packed hours of PPC, SEO, and more. I’m definitely proud of this milestone.

Stanford GSB Presentation

Today my friend David Rogier, VP of Stanford GSB’s Entrepreneur Club, uploaded the video of my presentation to the Entrepreneur Club’s website! You can check out my online marketing presentation by visiting the Entrepreneur Club’s website or by simply watching it below!

I sincerely hope you find it helpful. Also, I wanted to close out by sincerely thanking Stanford GSB, the amazing organizers of the event, everyone who attended, and of course everyone reading my blog!

All the best,
Ian Lopuch (PPC Ian)

PS – As mentioned in my last post, my PowerPoint presentation is available for free! Simply sign up for my free PPC newsletter by entering your first name and email address in the top right corner of this page or by visiting my PPC newsletter page. You’ll receive my Stanford GSB presentation in addition to my eBook featuring high leverage PPC career tips, all for free! I recommend following along with the PowerPoint as you watch the video. Don’t have enough time to watch the full two hour video? You may wish to scan the PowerPoint and then fast forward to the sections of the video that are most interesting to you! Thanks again!



Video "PPC Ian’s Stanford GSB Presentation" © PPCIan.com (An IJL Productions LLC Website)

About PPC Ian

Ian Lopuch (PPC Ian)Hi, I'm Ian Lopuch, also known as PPC Ian. I'm a Silicon Valley business executive with an incredible passion for dividend stocks (and investments that provide true passive income for the long-term). In fact, I have built a portfolio of 40 stocks that will one day pay for all of my living expenses. I enjoy blogging here about my passion for cash flow investing, while also sharing some other business and digital marketing insights from time-to-time.

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