Networking | PPC Ian

Check Out My Guest Post About SEM Agencies

Posted by: Ian Comments: 2 comments so far

Jan. 31

Today, I wrote a guest blog post on the PPC Associates Blog titled How To Choose The Right SEM Agency. Please check it out and let me know what you think!

It’s always exciting to do guest posts because it’s a great opportunity to get in front of new audiences. You may recall that I did a Guest Post on Acquisio’s Blog back in December. Today marks my first guest post of 2012, the first of many. I highly recommend heading on over to the PPC Associates Blog and checking out both my guest post and their other amazing posts. Thanks PPC Associates for the great opportunity!

Image in this post © PPCAssociates.com

Posted in: Networking | Tags: ppc associates, sem agency | Comments: 2 comments so far, join the discussion!

Fun Times At Anchor Brewing With Google

Posted by: Ian Comments: 3 comments so far

Jan. 13

Today, I had an amazing time. My team and I visited Anchor Brewing with Google! You might recall that I recently watched the SF Giants game at Google’s Luxury Suite. Our Google account management team is truly unparalleled. Not only do they provide the highest possible level of service, but they have made a tremendous effort to build a lasting relationship with us on a personal level. That’s what it’s all about in my opinion. Successful networking and business relationships are all about the long-term.

Anchor Steam San Francisco

Have you heard of Anchor Steam before? Here in San Francisco / Silicon Valley, Anchor Steam is quite the popular beer. They have been making amazing beer since 1896. Importantly, they make beer the old fashioned way, and it’s absolutely some of the best tasting beer you can find.

Today at Anchor Brewing, we enjoyed a really great tour of their facility. It’s super impressive. The facility is huge and is the central location where Anchor Steam makes all their beer, right in downtown San Francisco. Aside from seeing the facility, I enjoyed learning about Anchor Brewing’s history. The company certainly faced challenges over the years. However, despite all odds, they made it due to persistence and of course quality. This is an important lesson for any business, and is quite the motivational story. The tour ended with some great beer tasting, with my favorite beer being the “Breckle’s Brown Ale”.

Anchor Summer Beer

I also enjoyed today’s tour because it was the perfect excuse to take it a little easy. Pay per click is a very intense career path. Since the beginning of the new year, I have been working around the clock. I’m thankful for that, it has been fun. That said, I need to remind myself to take a little time off. The Anchor Brewing tour provided the perfect opportunity to do so.

Of course, the best part of today was spending quality time with friends. I couldn’t think of a better group to spend time with outside of our normal work environment. Thanks so much Google for arranging this event and making it happen, you are the best! Want to visit Anchor Brewing yourself? Make sure to make reservations in advance, it’s a very popular tour and fills up quickly.

Anchor Steam Google Trip

Images in this post © PPCIan.com

Posted in: Networking | Tags: anchor brewing, anchor steam | Comments: 3 comments so far, join the discussion!

I’m Answering Online Marketing Questions on Quora

Posted by: Ian Comments: 2 comments so far

Dec. 01

Have you heard of Quora? It’s a really cool continually improving collection of questions and answers. Founded by two former Facebook executives, Quora is one addictive site. I joined Quora a few weeks back and have already answered six questions about online marketing.

I’m really excited about Quora for two main reasons. First and foremost, it provides a great way to help others in the online marketing community. PPC Ian exists to educate and empower online marketing professionals. Quora gives me even more leverage in achieving this goal!

Second, Quora provides an amazing way to build my own career and network. It’s all about networking in the search marketing career path. You may wish to check out my post about Growing Your SEM Career With LinkedIn or my video about Landing Your PPC Dream Job. It’s all about knowing your stuff while also networking and marketing yourself. Quora now provides another way to achieve this goal.

Please make sure to check out my Quora Profile (where you can read all my answers). If you follow me, I will follow you back! I’m now regularly answering online marketing questions on Quora with many more answers to come.

Posted in: Networking | Tags: online marketing, quora | Comments: 2 comments so far, join the discussion!

Fun At Google’s SF Giants Luxury Suite

Posted by: Ian Comments: 12 comments so far

Sep. 13

The corporate online marketing career path is amazing. It’s a career full of big responsibility, fast-paced growth, complex problem solving, and high powered networking. On the networking side, there’s been a really cool trend over the past year or so – It’s all about networking at AT&T Park in San Francisco, home of the Giants.

Earlier this year, I enjoyed the Giants/Dodgers game from Marin Software’s luxury suite (check out A Day In the Life of PPC Ian). Also earlier this year, I enjoyed the Giants/Marlins game from Google’s luxury suite (check out Amazing Times With My Friends at Google).

Tonight, I had an amazing time yet again at Google’s luxury suite for the Giants/Padres game. Google is really going all out when it comes to building relationships with their big advertisers, I cannot thank them enough. I had so much fun tonight and especially enjoyed the opportunity to get a picture with the Giants World Series Trophy (below), a special gift to the first 500 luxury suite attendees. If you’re thinking of getting into online marketing (or are already in this amazing career), remember to focus on networking. The relationships will take you so far!

Giants Trophy PPC Ian

Image in this post © PPCIan.com

Posted in: Networking | Tags: giants luxury suite, google | Comments: 12 comments so far, join the discussion!

Amazing Times With My Friends At Google

Posted by: Ian Comments: 7 comments so far

Jun. 06

I’ve been networking with Google like crazy lately, it has been a real blast! Today, I wanted to share some cool pictures with you, in addition to my insights about Google as an organization. In short, Google is on an amazing roll, they are reaching out to clients like never before and it really means a lot to corporate marketing professionals like myself.

Let’s Start With The Fun Events

PPC Ian and Kit (Google Employee) at Google Mountain View

As you can see throughout this post, I enjoyed two amazing Google events within the last few weeks. Highlighted in the first picture, I recently visited Google’s Mountain View campus to meet with Kit from the DoubleClick team. As a follow up to my recent speaking engagement at Google, Kit reached out and scheduled a meeting with me for my feedback and insights on some of their new tools. I really enjoyed viewing their new tools and contributing feedback. Our meeting lasted a good hour+ and was super productive. I must say, it was quite the honor! It’s not everyday that I get invited to Google for 1-on-1 time regarding their latest products.

Google Giants Stadium Luxury Suite

Kit was really gracious to treat me to an amazing Google lunch (I can’t get enough of their gourmet food). I even got a tour and was amazed to learn Google has a new bowling alley. It’s really slick, better than the real thing! Kit and Google/DoubleClick, thanks so much and please don’t hesitate to reach out if I can ever be of further assistance.

Also within the last few weeks, I attended the Giants/Marlins game in Google’s luxury suite. This event was hosted by none other than Dennis Woodside, Google’s President of the Americas. This exclusive C-level executive only event was a true blast and reminded me that I have truly made it big in online marketing. I was able to catch up with old friends from the executive teams of Nextag and Apollo Group (University of Phoenix’s in-house onith line marketing agency). I also enjoyed making new friends!

View From Google Giants Luxury Suite

Since the Giants game was an executive only event, I didn’t really have the opportunity to take too many pictures with attendees, but I certainly snapped some of the suite and food. I’ve been to four Giants games in the last year and three have been in luxury suites. (You may wish to check out my recent post about A Day In The Life of PPC Ian where I highlight Marin Software’s luxury suite.) Now that I’ve been spoiled, I never want to go back to regular seats. This is just one more reason I love the corporate online marketing career path so much! Thanks again Google!

Google Is Building Deep Relationships

Food at Google Giants Luxury Suite

So, what does this all mean? More so than ever before, Google is building deep relationships with their top advertisers. They have their sights set on the long term and are making impressive relationship investments that will last decades. I commend Google for their strong efforts in this arena because I’m also a long term type of guy. It is all about relationships, at the end of the day.

Now, don’t get me wrong, Google has always been focused on client interaction, it’s just that they are now going 110 miles per hour versus 100. What does this mean for you, the corporate Internet marketer? Seize the opportunity! Now is your chance to reach out to Google. Now is your chance to get heard! Now is your chance to build relationships that will last forever.

Ask and You Shall Receive

Snacks at Google Giants Luxury Suite

I want to close out today with an important tip that has served me really well: If you truly want something, you need to ask for it in a nice but strong way. How did I get invited to originally speak at Google? How did I get invited to an exclusive C-level executive Giants game with the top executives at Google and in the Bay Area? I asked! Opportunities are all around you. If you remember to ask, you shall receive (most of the time). Even when it comes to promotions/raises at work, it never hurts to ask, as long as you’re a top performer. Just remember to always give back and prove your value over and over. Thanks for reading everyone and now go reach out to your Google account management team and start networking!

Drinks at Google Giants Luxury Suite