When it comes to building your career in online marketing, LinkedIn is a truly invaluable resource. I have taken LinkedIn seriously from the early days of my career and it has paid large dividends. I have received job opportunities, forged connections, and built a network I’m truly proud of. For all these reasons and more, I was thrilled to receive last week an email from LinkedIn saying my profile is in their top 1% in terms of views for 2012 (check out the screenshot below). Thanks, LinkedIn, for the email. (As a side note: I think this is great marketing. Why not send emails from time to time commemorating milestones – 200 million users for LinkedIn – and thanking their most active members?)
So, what’s new for me on LinkedIn? These days, I’m having a blast with LinkedIn Skill Endorsements. When I originally wrote the post just referenced, my top skill was PPC with 6 endorsements. Now, my top skill is SEM with 43 endorsements. I have found that skill endorsements are all about user adoption. The more people you endorse, the more endorsements you will get!
I’m always interested in forging connections with new professionals in the online marketing industry. Thanks for reading PPC Ian and please make sure to Connect With Me on LinkedIn.
Yesterday, I Was Live On The Free COO, my friend Donald Landwirth’s radio show. The Free COO is an awesome radio show on Spreaker offering business advice for entrepreneurs and small businesses. If you have been reading PPC Ian for a while, you may recall that I was live on The Free COO a few months ago (you can check out that episode here). Things went so well that Don invited me back for the 2nd time. In fact, I’m the first guest to come back to The Free COO for two shows!
I had so much fun, the show flew by. I couldn’t believe it, the show lasted 1.5 hours, but it honestly felt like just 1/2 hour. We chatted about all kinds of online marketing topics, including:
- Careers in online marketing. Why the online marketing career path is one of the best careers around.
- My top 3 tips for advancing your career in the corporate world of online marketing.
- Trends with search engines in 2012. Focus on Google instant search and ad extensions.
- Online marketing technologies and SEM platforms (one of my favorite topics of all time).
- So much more. 1.5 hours of awesome content!
I want to take this opportunity to sincerely thank Don and Spreaker for having me on the show, again. It was a true honor. I’m a huge fan of Spreaker and highly recommend checking it out. It’s super easy to leverage the Spreaker platform to broadcast your own radio show. Or, you can just listen to existing radio channels. They even have an app so you can listen to Spreaker radio shows (and broadcast) on the go! You can listen to The Free COO featuring PPC Ian here. Thanks for listening!
Image of On Air © iStockPhoto – DSGpro
I’m thrilled! Today, I was on the live radio for the first time. My good friend Donald Landwirth, Consulting COO at Spreaker, invited me to be a guest on his radio show. His show, The Free COO, is the top business radio show on Spreaker. What is Spreaker? It’s an amazing Internet radio platform that allows you to have your own radio show. Today’s show aired at 4:00pm PST, but it’s now available for replay. I discuss all types of topics around online marketing, especially PPC, SEM Agencies, and PPC Platforms. By clicking the following link, you can listen to a Replay of Today’s Episode of The Free COO. (It’s easy and you don’t even need an account, although I certainly recommend Signing Up For Spreaker – affiliate link.) I start speaking at 20:30 and the interview lasts around 70 minutes. The time flew by and I had an amazing experience. I’m super impressed with Spreaker and can’t wait to be on the air again! Live radio is truly thrilling. Big thanks to my friends Don, RT, and Francesco from Spreaker. It was a true honor being on The Free COO.
All the best,
Image of The Free COO © Spreaker & Donald Landwirth
I’m a huge fan of PR. From my experience, PR is an amazing way to get your name out there. It’s an amazing way to build lifelong connections. It’s an amazing way to help others. Also, PR Can Drive SEO Results. The more I grow as a marketer, the more I truly respect great PR.
Today I’m thrilled to announce, quite possibly, my biggest PR win ever. I’m featured right now on the Yahoo! Advertising Solutions portal in a Case Study About The Yahoo!/Microsoft Search Alliance. That’s right, I made it to the big leagues, we’re talking about Yahoo! here. For the last few months, I’ve been working very closely with Yahoo!’s PR team. They wanted to talk to me about one of my favorite topics, The Yahoo!/Microsoft Search Alliance. Of course, I couldn’t pass this opportunity by and the rest is history. You can read my case study here. If you’d like to download the PDF version (which I think is really sharp), you can find it here.
I want to take this opportunity to sincerely thank the Yahoo! team. It’s a real honor to have this opportunity. More than anything, I have built lifelong friendships with my Yahoo! account management team and couldn’t be more thankful. The Yahoo!/Microsoft Search Alliance truly is pushing the search marketing industry forward. It’s making life a lot more fun for online marketers like me. Thanks Yahoo! for everything!
I also want to take this opportunity to thank all of you. I’m talking about my team, my co-workers, past reports, past co-workers, readers, friends, and family. Your support means everything to me. Want to read more about PPC Ian in the press? I just updated my About Me page to highlight my press mentions at the top. Also, I encourage all of you to push your limits in PR. Have a great experience to share? Get out there and share it – I’d love to read about your online marketing experiences in the next big case study!
Want to learn more about the Yahoo!/Microsoft Search Alliance? Following are a few of my favorite posts here on PPC Ian about the Search Alliance:
Image in this post © Yahoo!
Today I’m thrilled today to announce an exciting project I’m involved in, The Pay Per Click Mindmeld. The idea is simple, yet extremely powerful. The PPC Mindmeld hand selected the top 60 experts in the pay per click field (I’m one of them). Then, they had each expert record a 1-2 minute soundbite with their top PPC tips (specifically, what makes or breaks a successful PPC campaign). The result: An amazing mp3 file with 60 pay per click experts each sharing their favorite PPC tips.
The end product is a truly invaluable resource and I couldn’t be more excited about it. Not only am I thrilled to be personally involved in such an extraordinary project, but I’m excited about the tips I personally took away from the other speakers. The best part of it all: The Pay Per Click Mindmeld is 100% free. All you have to do is enter your email address and then you will be emailed a link to download the mp3 file and listen for yourself.
Now, The PPC Mindmeld officially launches soon (Thursday). However, I have a special link exclusively for PPC Ian readers. If you Click This Pay Per Click Mindmeld Link, you get exclusive pre-release access to the Mindmeld and can download the file right away. Once you download the file, you can skip directly to my soundbite by going to 1:35:30. That said, I really encourage you to listen to the entire project because the tips from all the speakers are truly amazing!
A closing tip from my friend running the Pay Per Click Mindmeld: There will be a tweet-to-win iPad 3 (due out in September) contest. It’s really easy: Just download the PPC Mindmeld. Then, click the twitter button on the Pay Per Click Mindmeld homepage. Once you tweet, you are entered to win – it’s that easy! I hope you enjoy my tips and all the tips in this great project.
Image in this post © Pay Per Click Mindmeld