Check Out My Case Study On Yahoo! Advertising

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Aug. 06

I’m a huge fan of PR. From my experience, PR is an amazing way to get your name out there. It’s an amazing way to build lifelong connections. It’s an amazing way to help others. Also, PR Can Drive SEO Results. The more I grow as a marketer, the more I truly respect great PR.

Yahoo! Advertising Solutions

Today I’m thrilled to announce, quite possibly, my biggest PR win ever. I’m featured right now on the Yahoo! Advertising Solutions portal in a Case Study About The Yahoo!/Microsoft Search Alliance. That’s right, I made it to the big leagues, we’re talking about Yahoo! here. For the last few months, I’ve been working very closely with Yahoo!’s PR team. They wanted to talk to me about one of my favorite topics, The Yahoo!/Microsoft Search Alliance. Of course, I couldn’t pass this opportunity by and the rest is history. You can read my case study here. If you’d like to download the PDF version (which I think is really sharp), you can find it here.

I want to take this opportunity to sincerely thank the Yahoo! team. It’s a real honor to have this opportunity. More than anything, I have built lifelong friendships with my Yahoo! account management team and couldn’t be more thankful. The Yahoo!/Microsoft Search Alliance truly is pushing the search marketing industry forward. It’s making life a lot more fun for online marketers like me. Thanks Yahoo! for everything!

I also want to take this opportunity to thank all of you. I’m talking about my team, my co-workers, past reports, past co-workers, readers, friends, and family. Your support means everything to me. Want to read more about PPC Ian in the press? I just updated my About Me page to highlight my press mentions at the top. Also, I encourage all of you to push your limits in PR. Have a great experience to share? Get out there and share it – I’d love to read about your online marketing experiences in the next big case study!

Want to learn more about the Yahoo!/Microsoft Search Alliance? Following are a few of my favorite posts here on PPC Ian about the Search Alliance:

Image in this post © Yahoo!

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Check Me Out In The Pay Per Click Mindmeld

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May. 18

Today I’m thrilled today to announce an exciting project I’m involved in, The Pay Per Click Mindmeld. The idea is simple, yet extremely powerful. The PPC Mindmeld hand selected the top 60 experts in the pay per click field (I’m one of them). Then, they had each expert record a 1-2 minute soundbite with their top PPC tips (specifically, what makes or breaks a successful PPC campaign). The result: An amazing mp3 file with 60 pay per click experts each sharing their favorite PPC tips.

Pay Per Click Mindmeld

The end product is a truly invaluable resource and I couldn’t be more excited about it. Not only am I thrilled to be personally involved in such an extraordinary project, but I’m excited about the tips I personally took away from the other speakers. The best part of it all: The Pay Per Click Mindmeld is 100% free. All you have to do is enter your email address and then you will be emailed a link to download the mp3 file and listen for yourself.

Now, The PPC Mindmeld officially launches soon (Thursday). However, I have a special link exclusively for PPC Ian readers. If you Click This Pay Per Click Mindmeld Link, you get exclusive pre-release access to the Mindmeld and can download the file right away. Once you download the file, you can skip directly to my soundbite by going to 1:35:30. That said, I really encourage you to listen to the entire project because the tips from all the speakers are truly amazing!

A closing tip from my friend running the Pay Per Click Mindmeld: There will be a tweet-to-win iPad 3 (due out in September) contest. It’s really easy: Just download the PPC Mindmeld. Then, click the twitter button on the Pay Per Click Mindmeld homepage. Once you tweet, you are entered to win – it’s that easy! I hope you enjoy my tips and all the tips in this great project.

Image in this post © Pay Per Click Mindmeld

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Link Building By Being Social

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Feb. 28

PPC Ian has been all over the press lately. In fact, I’ve been featured on three high profile blogs within the last week. I’ll get into the specific press mentions next, but first want to highlight my link building strategy. I’m a huge fan of this particular link building strategy because it’s a passive one. And, at the end of the day, there’s a real premium on my time (and I’m sure yours as well) so anything that can happen passively for me is truly rewarding.

My Passive Link Building Strategy

ZK's Web Traffic ROI

Basically, I’ve gone to all of the big online marketing blogs and have become personal friends with the bloggers. I’ve done this by sending direct emails to these high profile bloggers and also via my blog commentating strategy. As a result of being social, I have become part of the community. Because I’m part of the community and all these online marketing bloggers know me on a personal level, they’re happy to link back to me when I post something particularly noteworthy.

The Frager Factor

This is the real reason that Google values inbound links. They’re a measure of what others think of you and your blog. How can you get others to like you and your blog? Get out there, be social, and make friends! Want to learn more about this strategy? I recommend checking out my recent blog post about PR Driving Great SEO Results.

This Week’s Links

My 4-Hour Work Week

So, where did I get featured this week? It all started off with ZK’s Web Traffic ROI. I’m a huge fan of ZK and his blog. If you’re big on blog commentating like myself, there’s no doubt that you’ve run into ZK. He’s an absolute expert online marketer and one of the top commentators on the Internet. ZK discovered my recent series of six free videos from my Stanford GSB presentation and wrote a post all about my videos. (As a side note, you can view my free videos in the following posts: videos 1 and 2, videos 3 and 4, videos 5 and 6).

Now, just being featured on ZK’s Web Traffic ROI was a huge win on its own. However, my success did not stop there. Because I’m well connected on Facebook and posted a link to ZK’s post, my friend Owen Frager from The Frager Factor picked up and recapped ZK’s post on his own blog. This is a true honor, Owen is a true heavy hitter when it comes to online marketing and blogging. After all, his blog is one of the largest on the Internet.

My third success happened today! My friend Eric from My 4 Hour Workweek wrote a truly epic blog post about 142+ ways to make money online. I highly recommend checking out this blog post, it’s going to be one of the best of 2011 in my opinion. I have become friends with Eric and comment regularly on his blog, and Eric was kind enough to mention me as one of his favorite online marketing blogs in this truly epic blog post. Now, this gets even sweeter because Eric’s blog post went truly viral and made the first page of Delicious today. Cool stuff! An interesting fact: Eric won the blog commenting contest I ran on PPC Ian a while back and I reviewed his blog since he was one of the winners!

Images in this post © WebTrafficROI.com, FragerFactor.blogspot.com, and My4HrWorkweek.com

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I Made It To The Affiliate Top 50

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Feb. 02

I just learned earlier today that I made it to the Affiliate Top 50. What’s the Affiliate Top 50? It’s an exciting list of the top 50 blogs on the Internet about affiliate marketing and making money online. This list includes the really big names in affiliate marketing such as Shoemoney and John Chow. (As a side note, you may wish to check out my review of John Chow’s book.) It’s a true honor to be on this list (I’m #35), and I truly thank you for your support in reading my blog!

How Is The Affiliate Top 50 Calculated?

So how is the Affiliate Top 50 determined? This list looks at a variety of factors including your Google page rank, Yahoo site explorer inbound links, and Alexa score. Then, it puts these factors into an algorithm and calculates an overall score for each blog. That overall score then determines the order of the list.

As you may know, Google recently updated page rank. My page rank is now 4 and I’m sure this factor certainly helped placing PPC Ian on the list. One thing I also noticed is my Alexa score has room for further improvement (at 208,255). I’m expecting an improvement over time as more people visit my blog. Moreover, I’m considering placing an Alexa badge on my blog, something that would certainly improve my Alexa score, but not sure yet because I also like my clean blog design.

I’m super excited about my inclusion in the Affiliate Top 50. It’s not only an honor, but it’s also great PR. PPC Ian has been getting some great PR lately and I’m a big believer in PR driving great SEO results. Thanks everyone for your support!

Affiliate Top 50

Image of Champagne © iStockPhoto – cosmin4000
Image of Affiliate Top 50 © AffiliateTop50.com

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How PR Can Drive Great SEO Results

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Jan. 11

When it comes to building the SEO ranking of PPC Ian, I’ve been working really hard on multiple fronts. Some of my strategies include great on-page SEO, tons of in-depth blog posts, link building by getting on the blogrolls of my friends, and link building via article marketing. However, there’s one specific strategy that’s added a disproportional amount of value that I’d like to discuss today: Making a concentrated effort on PR. That’s right, I’ve established great relationships with the online marketing community. These relationships have turned into interviews and guest reviews that have provided great exposure (and inbound links) to PPC Ian.

PPC Ian In The Press

The Frager Factor

I’ve been in the press quite a bit lately! As you may know, I’m a huge fan of Epik and wrote a few posts about Epik recently including an overview of my Epik Product Portals and my Epik Development Tips. These posts got quite a few comments and started getting some major buzz in the domaining world. They provided the perfect opportunity to connect with Owen Frager from one of the most famous domaining blogs on the Internet, The Frager Factor. First Owen featured my 45 Epik Product Portals and then I Got Interviewed on The Frager Factor. The interview was a true honor. Owen Frager is one of the most famous bloggers on the Internet and his posts drove quite a few new readers to PPC Ian and also some serious SEO link juice.

D3so

I’ve also had success over the last few months with some other great PPC Ian reviews and interviews including: D3so and Dino Vedo. Excitingly, I also just interviewed Dino Vedo myself.

Also, if you’ve been reading PPC Ian for a long time, you may also know that I got featured on some other really big blogs: John Chow, Jonathan Volk, Teen Domainer, and ZK’s Web Traffic ROI.

The Two Key Benefits of The PR SEO Strategy

First and foremost, big PR hits drive substantial traffic and new readers. Each time I got featured on one of the blogs above, my RSS subscribers and eBook subscribers grew considerably. Moreover, I started getting comments from new people! In short, an strong mention on a big blog (within your industry) will drive great results. It’s said that blogs can drive even better quality traffic than paid search. It makes sense: Loyal readers will trust and follow the recommendations of bloggers.

Second, big PR hits drive link juice. We all know how important inbound links are when it comes to SEO and your blog’s ranking within search engines. When you get interviewed or reviewed on a major blog, the links within the posts add a lot of value. They are in-context links that are trusted by search engines. It makes perfect sense to me: Search engines trust sites that are well respected in their niche. How do you prove to search engines that you’re part of the community? You get quality in-context links from high profile sites in your niche.

So, How Do You Get Featured On Major Blogs?

So, you’re convinced and want to make PR a part of your personal SEO strategy. Great choice! When it comes to getting featured on top blogs, I have a few suggestions. First and foremost, you’ll want to start commenting on major blogs, and become a top commentator. You’ll want to read about my blog commenting strategy.

Second, I recommend writing great, quality posts on your blog that make others look good. When you promote products and blogs you believe in, it will often come back to you in the form of a positive review. Third, I recommend doing reciprocal guest interviews. Basically, you interview another blogger and they interview you too! It’s an easy and effective way for both of you to increase your PR and SEO. Last, I recommend building out an incredible network by going to conferences in your industry. The stronger your offline, in-person network, the more opportunities you will have to get featured online!

The Frager Factor logo © fragerfactor.blogspot.com
D3so logo © D3so.com

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