When it comes to building your career in online marketing, LinkedIn is a truly invaluable resource. I have taken LinkedIn seriously from the early days of my career and it has paid large dividends. I have received job opportunities, forged connections, and built a network I’m truly proud of. For all these reasons and more, I was thrilled to receive last week an email from LinkedIn saying my profile is in their top 1% in terms of views for 2012 (check out the screenshot below). Thanks, LinkedIn, for the email. (As a side note: I think this is great marketing. Why not send emails from time to time commemorating milestones – 200 million users for LinkedIn – and thanking their most active members?)
So, what’s new for me on LinkedIn? These days, I’m having a blast with LinkedIn Skill Endorsements. When I originally wrote the post just referenced, my top skill was PPC with 6 endorsements. Now, my top skill is SEM with 43 endorsements. I have found that skill endorsements are all about user adoption. The more people you endorse, the more endorsements you will get!
I’m always interested in forging connections with new professionals in the online marketing industry. Thanks for reading PPC Ian and please make sure to Connect With Me on LinkedIn.
Darren Davis says
I also hit the top 1%! I’ve got to say it is no doubt because I carefully read, and applied your LinkedIn tips closely. I particularly liked when you did the 500+ connection challenge with your co-worker, I did that too to get to 500+ connecting with a lot of thought leaders in about 50 groups and got a nice boost in rankings for it. On the flip side I made a lot of valuable connections that way I also got business from 😀 also by posting valuable discussions in groups you get people that ask you to connect with them like crazy.
I highly recommend anyone check out your previous LinkedIn posts and bookmark them, I visit them quite often. They truly helped out!
PPC Ian says
That is excellent news, congratulations! 🙂 You are too kind. I cannot thank you enough for your support and am so thrilled the tips here on PPC Ian helped you out. LinkedIn truly is the gift that keeps on giving, it just requires a bit of hard work and dedication as you mention. Thanks so much, Darren, and wishing you a great week!
All the best,