Anyone who knows me knows that I cannot live without rap music. I’ve been a fan ever since I started listing to Young MC back in 1989. I truly relate to many of the recurring themes in rap, especially the unrelenting drive to accumulate wealth. More than anything, I feel that the insights in rap […]
ContinueFocus on Difficult SEM Projects
When I started working at my first search engine marketing job, the CEO gave me very valuable advice. One day, I was working late with one of my co-workers and the CEO came by. We started talking and eventually asked him about his advice around success. His advice was very simple, yet powerful: Focus on […]
ContinuePPC Domain Strategies
As you may know from my blogroll and also some of my previous posts, I’m a big fan of domaining. In my opinion, domaining is the natural extension of pay per click search engine marketing. Today, I’m going to look at domain selection from a different perspective and offer my personal advice on domaining specifically […]
ContinueInvestment Expertise Will Boost Your SEM Career
As you may know from my about me, I was co-president of The Charles R. Blyth Fund, Stanford University’s prestigious real money investment club. My passion for investments actually dates all the way back to my high school days. I’m still addicted to the game and can’t get enough whether we’re talking public companies, private […]
ContinueGet To Know Your PPC Team Personally
Even though the economy is rocky right now, those of us in pay per click search engine marketing are very lucky. If you’ve built out an impressive SEM LinkedIn profile, you’re most likely getting job offers regularly (if not weekly). Now, this is great from the standpoint of job security and opportunity, but it places […]
ContinueSEM Career Progress and Your Manager
When I first started my career in search engine marketing, I thought salary, title, and company were everything. Don’t get me wrong, all of these things are super important. However, at the end of the day, I now advise placing the most emphasis on selecting the right manager. Where is Your Search Marketing Career Going? […]
ContinueDomain Investing and URL History
I enjoy investing in domains during my spare time. In my opinion, domains are an amazing investment, just like real estate before the market got crowded and efficient. Each and every day there are awesome inefficiencies in the domain market that give savvy investors the opportunity to unlock great value. However, as with any investment […]
ContinueKeeping Detailed PPC Records
In pay per click search engine marketing, a lot is going on at once. Even more is going on if you follow my advice around making progress in your search engine accounts. Now, if you’re like most search engine marketers, your records may be less than perfect. Today, I’m excited to discuss my thoughts around […]
ContinueSearch Engine Marketing Conference Tips
Last week, I had the pleasure of attending Yahoo’s Ad Forum, an exclusive conference for Yahoo’s top advertisers. It was actually my third Ad Forum and by far the best one yet. I really enjoyed learning more about the Yahoo Microsoft Partnership, new upcoming releases to Yahoo Search Marketing, information about Yahoo Smart Ads, and […]
ContinueMake Progress In Your Search Engine Accounts
Today’s tip is short, but incredibly powerful. It’s all about attitude and relentlessly staying focused on progress in your Google, Yahoo, and Microsoft accounts. Let me jump right to the tip: Each and every day, no matter how much stuff is going on, force yourself and your team to make meaningful improvements to your search […]
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