Do you have a YouTube channel? Do you advertise on YouTube? In my opinion, you should! YouTube is a wonderful top-of-funnel channel that can help build brand awareness, therefore increasing the effectiveness of all marketing channels. Moreover, YouTube presents a great opportunity to identify target customers and remarket to them via display ads. (You may […]
ContinueMy 2013 Goals
Happy new year! 2013 is officially here and it’s time for my 2013 goals post. It’s a long standing tradition here on PPC Ian to blog about my goals for the new year. (You may want to check out my: 2012 goals, 2011 goals, and 2010 goals.) These posts really help me document my aspirations […]
ContinueSEM Interview Tips For 2013 and Beyond
I originally started this blog with the sole purpose of providing career advice for those in the SEM career path. Since then, I have branched out to cover a variety of topics including tactical SEM tips, conference recaps, affiliate marketing studies, and more. However, I wanted to get back to my roots today and offer […]
ContinueCool Search Marketing Holiday Gifts
I’m a huge fan of corporate holiday cards and gifts. Giving gifts is such a wonderful way to say “thank you” to your valued colleagues, vendors, and partners. Gifts don’t have to be super expensive, it’s the thought that matters. Being an online advertising professional, I’m truly blessed and lucky to work with amazing partners […]
ContinueMy Holiday Wish List
Hey Everyone, Today I’m excited to share a guest post that my friends at PPC Associates were kind enough to publish earlier this week. Please head on over to the PPC Associates blog and read my Online Marketing Holiday Wish List. This is my wish list for the holiday season, from a search engine marketing […]
ContinueSEM Agencies: Creative Ways To Get Amazing Results
Whether you outsource all of your SEM efforts or have an in-house team, it’s likely you will work with an SEM agency. I personally view SEM agencies as an extension of my internal team. The agency is just like any other employee at your company except they have their own office. World class SEM agencies […]
ContinueOnline Marketing Tips For Small Businesses
Here on PPC Ian I’m often blogging about enterprise-level online marketing tips, strategies, and advice. Today, I wanted to focus on small businesses. Small businesses face a unique set of challenges and opportunities in the online marketing landscape. Whether you are CEO of a startup or responsible for growing a new product within an existing […]
ContinueI’m Seeing New Gmail Message Ads
Google is always innovating. I’ve been super excited lately about the entire Google advertising ecosystem: Google AdWords, Google Display Network (GDN), YouTube, Gmail, and Google+. All of Google’s products are intertwined. Because of the reach of the Google ecosystem, there is truly power in a holistic online marketing approach. I recommend maximizing your business presence […]
ContinuePPC Associates Impression Sculpting eBook
Have you heard of PPC Associates? They are one of the absolute best SEM agencies around. I’m personal friends with many employees over at PPC Associates (they are all awesome) including their CEO, David Rodnitzky. Search engine marketing is a very difficult and complex field. Its agencies like PPC Associates, those that truly “get it”, […]
ContinueOnline Marketing Tips To Close Out 2012
Today marks my 300th post here on PPC Ian. Thank you so much for reading, I truly appreciate it! We’re heading into year end, can you believe it? As we close out 2012 and head into 2013, there are some important tasks you will want to complete as a professional online marketer. Today’s post is […]
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