The Holiday Shopping season is upon us! In my opinion, it’s one of the best times ever to run new tests in Marketing. Running and measuring tests requires a massive amount of data to arrive at statistical significance. There will never be more data available than during your company’s busy season (which happens to be […]
ContinuePresenting At Digital Marketing Conferences: My Guide
I’m a tremendous fan of presenting at digital marketing conferences. In fact, I Recently Spoke at SMX East. Public speaking is such an adrenaline rush, and am amazing way to give back to the digital marketing community. When my good friends at 3Q Digital extended the opportunity to write a guest post for their incredible […]
ContinueMy Favorite Digital Marketing Career Tips
I’m a huge fan of the digital marketing career path and have been truly lucky over the last ten-plus years. I’ve grown all the way from SEM Coordinator at a startup to Vice President, Customer Acquisition at a large, publicly-traded company. And, I’ve had the true honor of helping many others build long-lasting, thriving careers […]
ContinueFun Times Speaking At SMX East New York
This past week, I spoke about Advanced PPC Bidding Strategies at SMX East, New York. It was so much fun. Today, I wanted to share my experience and some cool pictures. My Speaking Opportunity: It’s All About Great Friendships If you’ve been reading PPC Ian for a while, you probably know that I’m a huge […]
ContinueAcquisio Gives Back To The Kids
I’m a tremendous fan of the digital marketing career path. Those of us who work hard in digital marketing are able to build truly exciting and rewarding careers. I’m also a tremendous fan of giving back. When you have built a rewarding career, you’re in the driver’s seat to give back. Nicole and I recently […]
ContinueMaui 2014, It Was Amazing
"At the Sheraton, they treat you like a King," one of my good friends from Stanford once said. Well, this has never been more true than at the Sheraton Maui at Black Rock. Nicole and I just got back from a fabulous 7-night vacation and thoroughly enjoyed every minute of it. We try to visit […]
ContinueRunning Is Clarity
If you’ve been reading PPC Ian for a while, you probably know that I enjoy running. You’ll find me running a good 10-12 miles per week. From time-to-time, I enjoy participating in 5K charity races (I’ve even done a 10K and half marathon too). I’m not very fast, but I sure have endurance. More than […]
ContinueAssociate With Great People
Who do you associate with? Is your inner circle uplifting your life and career? Are they pushing you forward and challenging your mind? If your answer is “yes”, you are on a great path. Associating with great people, and great digital marketers, will push your own potential to the maximum. However, what if that is […]
ContinueDon’t Own Stocks? You Should (With Loyal3)
This blog is all about careers in marketing. Why then, do I spend so much time on personal finance? First and foremost, I love personal finance. Second, I believe personal finance is key to your career (it’s a great topic to discuss with executives) and your longevity (invest wisely now and you could retire while […]
ContinueAcquisio Bing Ads Promotion Ends Soon (7/31)
I’m a huge fan of diversification. Whether we’re talking about investments, digital marketing, or life in general, it’s all about diversifying away risk. Are you newer to digital marketing? Do you allocate all of your digital marketing budget to Google AdWords? This is how most people start, and makes total sense. However, as your business […]
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