It seems like Google is always testing something new. Whether we’re talking about Google AdWords, organic search, or simply the overall look at feel of the Google experience, there’s always something new and exciting. Just recently I wrote about Google’s new mega titles and organic sitelinks. The mega titles test stuck (and are amazing), but the organic sitelinks test does not seem to have panned out (I don’t see these sitelinks anymore even though I really liked them). Today, I’m thrilled to share another new Google test. As you can see in the screen shot below, Google is testing a lighter shade of blue in the search results.
Google’s New Light Blue Text
I noticed the light blue a bit earlier today, but it’s already gone from my computer. It seems like a really low volume test right now. Personally, I think it’s a great idea to test the color of the link text. The link text color (on Google and other search engines) has been that classic darker blue color forever. It’s time to try a new shade of blue! I must say, however, the light blue hurts my eyes a bit compared to the classic blue so I must give my vote to the control in this test.
Stay On Top of Search Engine Tests
To close out today’s short post, I want to encourage anyone advertising in pay per click to really stay on top of these tests. Seemingly small tests and changes on Google’s end can mean a big difference for your campaigns. If you’re like me and are in the corporate world of SEM, it’s even more important to stay on top of these tests. When you’re spending millions, these changes can have even more impact. Moreover, you want to know every new thing in SEM because you never know when your boss or another executive may ask you about the new trends they are seeing.
Image in this post © Google