I’m In The Acquisio 14 On ’14

Dec. 16

I’m excited! My good friends at Acquisio just published the must-have eBook of 2013/2014. Their free eBook called 14 On ’14 highlights 2014 digital marketing predictions from leaders in our industry. I’m especially passionate about this particular eBook because I’m one of the 14 in the eBook. (Thanks, Acquisio, for the amazing opportunity and honor.)

Are you planning for 2014 right now? Trying to determine the best strategies to grow your digital marketing in the new year? Look no further than Acquisio’s 14 on ’14. It’s a great collection of thoughts, predictions, and insights. It’s easy: Simply click the following banner for your free copy, and see what I (and 13 other digital marketing professionals) foresee in 2014!

Acquisio 14 On '14

Image of 14 On ’14 © Acquisio

Advanced SEM Trademark Strategies

Jan. 15

I just wrote a guest post called Advanced Trademark Strategies For Large AdWords Advertisers on Acquisio’s blog. What is Acquisio? It’s the performance marketing platform of choice for large online advertising agencies.

Acquisio Guest Post

When presented with the great opportunity to write a guest post, I opted to go with a highly tactical post for large online advertisers. Upon brainstorming a few topics, I narrowed in on trademarks, specifically your own brand name. When you’re a large advertiser, your own brand name is often one of your most profitable and important keywords. With such profitability and scale comes a ton of responsibility. Despite its importance, however, I feel like brand names are often placed on a “set it and forget it” mode. My post is meant to spark some creativity and excitement in taking your own brand name campaigns to the next level. Complete with 5 advanced tips, I encourage you to head on over to Acquisio’s blog today and check out my guest post. I put a lot of effort into this guest post, so I hope you enjoy it. Also, make sure to arrange a free demo today with Acquisio. They offer one of the most amazing SEM platforms around and are the platform of choice for SEM agencies. Thanks, Acquisio, for the opportunity to guest post!

Image in this post © Acquisio

The Power of Search and Display Advertising

Oct. 28

Have you heard of Acquisio? They’re the performance marketing platform of choice for agencies. I’m a huge fan of Acquisio because they have an amazing platform and also because they truly “get it” when it comes to both search and display advertising. Their CMO, Marc Poirier, has been a search marketing conference speaker for as long as I can remember. And, he always has amazing presentations about display advertising (from which I’m constantly learning new strategies).

I’m a big fan of display advertising and view it as the natural extension of search engine marketing. Display has evolved tremendously over the years. It’s more measurable, more performance driven, and more like search than ever before. More than anything, display and search run in parallel help reinforce each other.

Today, I’m thrilled to share with you Acquisio’s brand new FREE eBook: Selling Display To Search Clients. If you work at an agency, this is a must-read eBook. I have worked with many agencies over the years and I always appreciate those agencies that understand both search and display advertising. However, even if you’re a direct advertiser, Acquisio’s eBook has equally valuable lessons. It will help you understand the value of display and implement a successful display program for your company. The situation of running both search and display is a true win-win for your company and your online marketing career!

Selling Display To Search Clients

Following are just a few of the exciting topics that are covered in Acquisio’s free eBook:

  • Display’s outstanding growth rate and it’s impact on search, with some really helpful statistics.
  • The current state of display advertising technology and metrics, the evolution of display into more of a search-type channel.
  • How you can achieve a lower CPA by combining your search and display efforts.
  • How to get started with both site and search retargeting, very cost effective advertising channels.
  • How display advertising (via branding) can generate incremental demand for your business.

Image in this post © Acquisio

Cross Channel Marketing eBook By Acquisio

Oct. 16

I’m always blogging about SEM automation and SEM platforms here on PPC Ian. In the corporate world of SEM, the right SEM platform can truly transform your program. How can you get even more out of your SEM platform and overall SEM program? Great data integration and a solid cross channel marketing strategy. I personally view cross channel marketing as one of the most fundamental strategies within online marketing in 2012 and beyond. Today, I’m thrilled to share a can’t-miss eBook from our friends at Acquisio called Cross Channel Marketing: A Primer For Search Agencies.

Acquisio Cross Channel Marketing

While Acquisio’s eBook is targeted towards agencies, this eBook is truly relevant for any online marketer developing (or improving) their cross channel marketing strategy. Some of my favorite parts of Acquisio’s 8-page eBook include:

  • Learn the difference between multi-channel and cross channel marketing. Learn how you can take your multi-channel strategy to a true cross channel marketing strategy.
  • As an agency, learn how to navigate across different marketing channels with different stakeholders.
  • I’m a huge fan of retargeting. Retargeting is taking our industry by storm this year. Learn how retargeting is evolving in a cross channel context.
  • Learn about attribution paths and how to assign value to different touch points in your funnel.
  • Learn about the automation of cross channel attribution and how Acquisio’s tracking and attribution technology can help

There’s a lot of great information in Acquisio’s free eBook and I highly recommend downloading and reading it today! Thanks, Acquisio, for providing such incredibly helpful whitepapers and eBooks. You rule!

Image of cross channel marketing eBook © Acquisio

Charge Up Your Paid Search With Acquisio

Sep. 04

I’m a huge fan of Acquisio. Not only do they offer one of the best Online Marketing Platforms around, but they are also a really great group of professionals. I always have fun running into Marc Poirier and his team at the search engine marketing conferences.

Acquisio Guest Post

Over the years, I have gotten to know the Acquisio team really well and have nothing but good things to say about them. Back in December (I can’t believe it was that long ago), I had the honor of writing my first guest post on Acquisio’s blog. I shared tips on getting the most out of your new online advertising platform. I write a lot about SEM automation here and Acquisio is one of the best in that industry so I thought the topic would be perfect.

Recently, Acquisio invited me to do another guest post and it went live today! Today’s guest post features 5 Quick Ways To Recharge Your Paid Search Program. Many of the campaign managers leveraging tools such as Acquisio are in charge of huge online marketing programs. It’s always great to add some fuel to your program from time to time, so I wanted to offer some tips to challenge the status quo and charge forward. I hope you enjoy the post and recommend heading on over to Acquisio’s blog to read it. After you’re done, make sure to audition Acquisio, an amazing way to charge up your paid search program. Thanks Acquisio for the opportunity to guest post!

Image in this post © Acquisio