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Advanced SEM Trademark Strategies

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Jan. 15

I just wrote a guest post called Advanced Trademark Strategies For Large AdWords Advertisers on Acquisio’s blog. What is Acquisio? It’s the performance marketing platform of choice for large online advertising agencies.

When presented with the great opportunity to write a guest post, I opted to go with a highly tactical post for large online advertisers. Upon brainstorming a few topics, I narrowed in on trademarks, specifically your own brand name. When you’re a large advertiser, your own brand name is often one of your most profitable and important keywords. With such profitability and scale comes a ton of responsibility. Despite its importance, however, I feel like brand names are often placed on a “set it and forget it” mode. My post is meant to spark some creativity and excitement in taking your own brand name campaigns to the next level. Complete with 5 advanced tips, I encourage you to head on over to Acquisio’s blog today and check out my guest post. I put a lot of effort into this guest post, so I hope you enjoy it. Also, make sure to arrange a free demo today with Acquisio. They offer one of the most amazing SEM platforms around and are the platform of choice for SEM agencies. Thanks, Acquisio, for the opportunity to guest post!

Image in this post © Acquisio

Posted in: Campaign Tips | Tags: acquisio, trademark | Comments: Be the first person to comment!

The Power of Search and Display Advertising

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Oct. 28

Have you heard of Acquisio? They’re the performance marketing platform of choice for agencies. I’m a huge fan of Acquisio because they have an amazing platform and also because they truly “get it” when it comes to both search and display advertising. Their CMO, Marc Poirier, has been a search marketing conference speaker for as long as I can remember. And, he always has amazing presentations about display advertising (from which I’m constantly learning new strategies).

I’m a big fan of display advertising and view it as the natural extension of search engine marketing. Display has evolved tremendously over the years. It’s more measurable, more performance driven, and more like search than ever before. More than anything, display and search run in parallel help reinforce each other.

Today, I’m thrilled to share with you Acquisio’s brand new FREE eBook: Selling Display To Search Clients. If you work at an agency, this is a must-read eBook. I have worked with many agencies over the years and I always appreciate those agencies that understand both search and display advertising. However, even if you’re a direct advertiser, Acquisio’s eBook has equally valuable lessons. It will help you understand the value of display and implement a successful display program for your company. The situation of running both search and display is a true win-win for your company and your online marketing career!

Following are just a few of the exciting topics that are covered in Acquisio’s free eBook:

Display’s outstanding growth rate and it’s impact on search, with some really helpful statistics.
The current state of display advertising technology and metrics, the evolution of display into more of a search-type channel.
How you can achieve a lower CPA by combining your search and display efforts.
How to get started with both site and search retargeting, very cost effective advertising channels.
How display advertising (via branding) can generate incremental demand for your business.

Image in this post © Acquisio

Posted in: Whitepapers | Tags: acquisio, display advertising | Comments: Be the first person to comment!

Cross Channel Marketing eBook By Acquisio

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Oct. 16

I’m always blogging about SEM automation and SEM platforms here on PPC Ian. In the corporate world of SEM, the right SEM platform can truly transform your program. How can you get even more out of your SEM platform and overall SEM program? Great data integration and a solid cross channel marketing strategy. I personally view cross channel marketing as one of the most fundamental strategies within online marketing in 2012 and beyond. Today, I’m thrilled to share a can’t-miss eBook from our friends at Acquisio called Cross Channel Marketing: A Primer For Search Agencies.

While Acquisio’s eBook is targeted towards agencies, this eBook is truly relevant for any online marketer developing (or improving) their cross channel marketing strategy. Some of my favorite parts of Acquisio’s 8-page eBook include:

Learn the difference between multi-channel and cross channel marketing. Learn how you can take your multi-channel strategy to a true cross channel marketing strategy.
As an agency, learn how to navigate across different marketing channels with different stakeholders.
I’m a huge fan of retargeting. Retargeting is taking our industry by storm this year. Learn how retargeting is evolving in a cross channel context.
Learn about attribution paths and how to assign value to different touch points in your funnel.
Learn about the automation of cross channel attribution and how Acquisio’s tracking and attribution technology can help

There’s a lot of great information in Acquisio’s free eBook and I highly recommend downloading and reading it today! Thanks, Acquisio, for providing such incredibly helpful whitepapers and eBooks. You rule!

Image of cross channel marketing eBook © Acquisio

Posted in: Whitepapers | Tags: acquisio, cross channel marketing | Comments: 1 comment so far, join the discussion!

Charge Up Your Paid Search With Acquisio

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Sep. 04

I’m a huge fan of Acquisio. Not only do they offer one of the best Online Marketing Platforms around, but they are also a really great group of professionals. I always have fun running into Marc Poirier and his team at the search engine marketing conferences.

Over the years, I have gotten to know the Acquisio team really well and have nothing but good things to say about them. Back in December (I can’t believe it was that long ago), I had the honor of writing my first guest post on Acquisio’s blog. I shared tips on getting the most out of your new online advertising platform. I write a lot about SEM automation here and Acquisio is one of the best in that industry so I thought the topic would be perfect.

Recently, Acquisio invited me to do another guest post and it went live today! Today’s guest post features 5 Quick Ways To Recharge Your Paid Search Program. Many of the campaign managers leveraging tools such as Acquisio are in charge of huge online marketing programs. It’s always great to add some fuel to your program from time to time, so I wanted to offer some tips to challenge the status quo and charge forward. I hope you enjoy the post and recommend heading on over to Acquisio’s blog to read it. After you’re done, make sure to audition Acquisio, an amazing way to charge up your paid search program. Thanks Acquisio for the opportunity to guest post!

Posted in: Automation | Tags: acquisio | Comments: Be the first person to comment!

Acquisio T-Shirt Slogan Contest

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Mar. 05

I just went to SMX West 2012 and one thing was clear: It’s all about SEM Platforms. When it comes to SEM Platforms, Acquisio is one of the best. I’ve blogged quite about about Acquisio here on PPC Ian. Some of my favorites: The Must Have Retargeting eBook of 2012, Acquisio Acquires ClickEquations, and My Guest Post on Acquisio’s Blog.

Today, it was a beautiful day here in the SF Bay Area, with temperatures in the 70s, even though it’s just early March. This year, the weather has been unreal. To enjoy the great weather, Nicole and I enjoyed the outdoors while wearing our very own Acquisio t-shirts. You can see several pictures in this post. Whenever I run into Acquisio at the search marketing conferences, Marc and his team are always so generous with their amazing t-shirts. Next time you’re at an SEM conference, head over to their booth and they will hook you up!

I’m excited today to announce that Acquisio is Running a T-Shirt Slogan Contest. The contest is great! Between now and March 30, head on over to the contest page (the one I just linked to) and enter your slogan. Then, between April 6 and April 20, the public will vote on the slogans. On April 20, the winner will be announced. What does the winner get? They get a free pass to the Acquisio User Summit on July 28 and July 29, 2012. Also, they get free airfare to and from the conference (it’s in Montreal). Last, they get two nights at the Hyatt Regency Montreal during the conference! I’m definitely going to enter, it would be my dream come true to attend Acquisio’s User Summit. I highly recommend entering yourself!