Are You A Big Tipper?

May. 14

When it comes to digital marketing, I’m about as frugal as they get. I like to get the absolute maximum return for my advertising dollars. It’s all about cutting costs, and being efficient and optimal. When it comes to life, I’m prudent from a financial standpoint. However, I do enjoy tipping and consider myself to be a big tipper. It really is all about doing the right thing. When someone does a good job and provides good/great service, I like to give a great tip. Many people rely on tips as an important source of income. Tips are my way of giving back and making others smile.

I recently had the pleasure of attending two amazing digital marketing conferences: I spoke at Search Insider Summit and I attended AdWords Performance Forum. At these conferences, there were many opportunities to tip: waiters, hotel employees, housekeeping, drivers, and so much more. I took these opportunities to tip, I always bring a stack of fives and singles when I travel, for this very reason.

In life and business, I have noticed that there are others like me who enjoy tipping. However, I have also noticed that there are people who do not tip. I like to pay attention to the tipping habits of others because you can learn a lot about someone from their tipping generosity (or lack thereof). Just a few points you may wish to ponder, when analyzing someone from a tip perspective:

  • Are they generous, or could they be cheap? Generous is a very good thing, someone generous likes to look out for and take care of others. They are a team player. Someone cheap sometimes has poor judgment, because they fail to invest money when it makes prudent financial sense or is simply the right thing to do. Cheap, however, is not to be confused with frugal. Someone who is frugal is often smart because they cut costs on the right items but are smart about investing when it makes sense. Frugal individuals can still be tippers, but cheap individuals are often not.
  • Do they truly care about others? Do they value the happiness of others? Do they value good work and how it adds value to society? If someone likes to tip, I am often able to infer great things about that person. If they avoid tipping in very key situations, I sometimes start to wonder.
  • If I were to do business with this person, would they try to nickel and dime me? Or, are they going to be more flexible and collaborative when it comes to money.
  • Does this person like to cut corners? Tipping is a “finishing touch” in my opinion. Those who like to tip are leaving no stone unturned, they don’t like to cut corners.
  • Does this person have the right values and global perspective (caring about others and not only themselves)? Tipping can help demonstrate character.

Important word of caution: You do not want to fully understand someone based on their tipping habits alone. That would be far too little data. It’s just like digital marketing: You need a statistically significant sample size to truly understand someone. Tipping alone is not enough. However, observing someone’s tipping habits can help round out your perception.

As you journey through life and also business, pay attention to tipping. See what others do, it can sometimes tell you quite a bit. Also, I encourage you to take a look at your own situation. Do you tip those who do great work? If not, why not? Remember: No tip is too small, anything is better than nothing! Every good thing you do for others will end up coming back to you in one way or another.

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Tips For Business and Life

Mar. 21

In both business and life, it’s not all about your knowledge, skills, and accomplishments. It’s also about how you go about your day-to-day. It’s been a while since I wrote a post about attitude and perspective, however I got inspired this week! This is probably one of the more important posts you will read here on PPC Ian. It’s a shorter one, but I’m telling you, these tips work. Above and beyond “working”, following these tips will make the world a better place. Enjoy…

Tip Theory Into Practice

  • Ask yourself every single day how you can help others. Make it your mission to help out. This year (check out my 2013 goals) I’m striving to help 5 people per day. Applied practically, I view myself as an enabler at my job. I do everything possible to help my team, co-workers, partners, and customers.
  • Try to find a company that has few/zero politics and stay there. There simply is no meaningful benefit that can come out of gossip, alliances, and politics. Once you have found a workplace that has very few politics, hang on tight as you are in a very nurturing and positive environment. If you thrive in an environment of politics or even partake in the gossip, take an unbiased look at your situation and seriously consider an adjustment. This type of behavior will permanently hold you back from true leadership.
  • Celebrate the success of others. Never look down on your friends or teammates for their achievements. Make sure to share in their excitement. Those that celebrate others have achieved true leadership-level maturity. (Check out my post about Celebrating Your Team’s Success.)
  • Avoid saying negative things. The spoken word is very powerful. When you say something negative, that word has the opportunity to alter the way you think and perceive the world. That word also has the power to influence others. Even more important: Avoid writing anything negative. The written word, in my opinion, is even more powerful than the spoken word.
  • Stay extremely positive and speak/write positive statements. This tip is the converse of the last one. Positivity is contagious and energizing. True leaders have the ability to energize everyone around them.
  • Get into work early, on a consistent basis each day. The consistency and early start is the mark of a true leader. Do this even at the expense of sleep. Never miss your queue.
  • Always expand your knowledge. Keep learning, have a hunger for knowledge. You’ll be amazed how quickly you can turn new knowledge into actionable results. Become a repository of knowledge and new ideas for your employer.
  • Be a true perfectionist, take pride in everything you do. Never settle for less. Demand the same quality from others. Inspire true quality.
  • Develop an unparalleled network. Treat your connections as friends, not just acquaintances or business partners. Treat your friends very well and help them out.

Of course, there are many other tips, however I just wanted to share a few that are top of mind for me this week. I hope these tips help you out in both business and life!

Image of Tip Theory Into Practice © iStockPhoto – marekuliasz

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Fun Times In Las Vegas, Summer 2012 Edition

Jul. 31

The weekend before last, Nicole and I visited Las Vegas. We both work extremely hard, basically around the clock. Lately, our careers have been super busy, but in a good way. As such, it was a very well deserved vacation for both of us! The corporate world of marketing is an intense career path and everyone deserves a break, once in a while. Such vacations are the perfect way to recharge and come back more empowered and productive than ever before.

Vegas Bellagio Conservatory

Ian & Nicole at Bellagio Conservatory

After visiting Las Vegas back in 2011 (check out my 2011 Las Vegas Recap), we decided to return to the MGM Signature Towers. It was my third time to The Signature, and Nicole’s second. This time, we stayed four nights: Thursday, Friday, Saturday, and Sunday. We’re certainly happy we extended the weekend as long as possible, and will definitely do this again next time. Instead of going home Sunday night, we enjoyed the extra day and went home (super) early Monday morning.

The Signature offers a variety of benefits. It’s a quiet non-gaming condo hotel, meaning the hotel is clean and smoke/noise free. It’s connected to the MGM Grand so you can easily enjoy all of the benefits of that major gaming hotel. Signature guests have access to pools at The Signature and at MGM Grand. And, the rooms are really nice, complete with whirlpool bathtubs and many with balconies.

This time around, we lucked out and got an Upper Penthouse Suite on the top floor, floor 38. Our suite faced the Las Vegas Strip and you can see a picture of me on the balcony to the right/below. We checked in late Thursday night and then ordered some room service. It was better than we had remembered, a great start to our Las Vegas Vacation!

Vegas Signature Towers Balcony

Signature Towers Upper Penthouse Suite

After waking up the next day, we decided to head over to the Bellagio Cafe for lunch. I’m a huge fan of the Bellagio hotel, and enjoy the cafe quite a bit because of its placement in the conservatory. After lunch, we walked around the Bellagio conservatory and took some great pictures. You can see one of them to the right/above and another at the end of this post. We enjoy the beautiful conservatory each time we visit Las Vegas.

Next, we went around to a few different casinos. I had not yet visited the Cosmopolitan so we went over there and joined the Identity program, the player’s club at the Cosmopolitan. We gambled a bit and then headed around to a few other casinos. You can see a fun picture of Nicole in a shoe at the Cosmopolitan to the right/below! After a long day of gambling, we went shopping at The Miracle Mile shops and ate dinner there too. Day one was quite the fun day of sight seeing, dining, shopping, and gambling.

Vegas Cosmopolitan

Nicole At The Cosmopolitan

The next day, we slept in and then headed over to the buffet at MGM Grand. We got buffet passes for free as part of our deal with The Signature. The buffet was really great, with more food than you could imagine. I have been to Las Vegas so many times over the years, more than I can count, but surprisingly enough this was my first time at a Las Vegas buffet! Next, we headed over to the MGM Grand pool. It was busy, but we were lucky enough to get some really great lounge chairs near the pool. We enjoyed some really great frozen drinks and relaxation at the pool. Day two ended with some really fun times at Tournament of Kings, the medieval dinner/show at The Excalibur. The food there was really good, a true feast!

Day two was so much fun that we decided to repeat it on day three. We started out with the MGM Grand Buffet and then went to the MGM Grand pool. It was 105 degrees out, perfect pool weather. After a fun day at the pool, we enjoyed dinner at the Rainforest Cafe, and then did some shopping. Instead of heading home on day three, we stayed an extra night so we could fully enjoy day three, a very smart move. The next morning (Monday morning), we got up really early and took the first flight out of Vegas back to the Bay, just in time to head back to work. Vegas was a ton of fun and we can’t wait to go back soon! Do you like to visit Las Vegas too?

More Pictures From Our Las Vegas Vacation

Vegas Tournament of Kings Show

Vegas Tournament of Kings

Vegas Bellagio Conservatory Garden

All images in this post © PPCIan.com

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Business Gifts Go A Long Way

Jun. 23

Whether you’re in the corporate world of online marketing, or any other industry for that matter, business gifts go a really long way. Just recently, I received two really amazing gifts. The first was from my great friends at Rocket Clicks SEM Agency. I had recently helped them out and they sent me an amazing gift and also a thank you note. I received it today and was so happy and excited. Thank you, Steve, Nicole, and the entire Rocket Clicks team, you rule! (Side note: If you’re looking for a great SEM agency, I can’t recommend Rocket Clicks enough.)

Business Gift

The second gift I received recently was from one of my good college friends. He now runs an investment fund and spent some time with my wife and I going over investment options. As a thank you for our time and also hospitality when he was in town, he sent us an amazing gift and thank you note in the mail. Again, we were super happy and impressed to receive such a great gift, how awesome!

A while back, I wrote a post about Online Marketing Business Etiquette. Both Rocket Clicks and my friend have so much business class and etiquette. Such etiquette goes a really long way, it sets them apart as people who truly care. They’re true business leaders.

The point of this post: When someone does something to help you out, send them a small gift in the mail. If you cannot afford a gift (or do not have the budget for it at your company), send a nice handwritten card. It’s not the size of the gift that matters. It’s the thought! Some other quick tips:

  • Send gifts and cards around the holidays. Take the time to write really nice and genuine notes. These days, corporate budgets are lower around the holidays. No problem! It’s the thought that matters.
  • If you manage a team, consider giving small gifts to those on your team who hit certain milestones. You need to stay within the guidelines of your company (many HR departments will place a limit on such gifts). This is a great way to Celebrate Success.
  • Always try to give as much as possible. There’s nothing more fun and rewarding than helping others, in life and business.

Image of business gift © Tomwang112

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PPC Account Assignments As A Narrative

Jun. 19

Hey everyone, PPC Ian here. Today, I’m thrilled to share a guest post from my friend Todd Mintz from PPC Associates, Silicon Valley’s SEM Agency. You can read all about Todd in his bio at the end of the post. Todd, thanks for the great post and I hope you all enjoy.

“Buy the ticket, take the ride.” – Hunter S. Thompson

PPC Associates

I’m going to have a new paid search client assigned to me shortly. Each client offers a distinct set of challenges and objectives, but the general framework of every new engagement remains the same.

I will be dropped into the middle of an ongoing narrative, and I’m not only expected to learn the characters and become part of the story but actually take control of the plot and create a positive outcome where temporal happiness and satisfaction is achieved.

A basic narrative structure has three components: Setup, Conflict, and Resolution. Unless the account is brand new, chances are that most of the setup has happened well before the new account manager comes on the scene…and even with a new account, one could say that the setup that led up to the agency engagement occurred when the business was formed.

Now, if the setup was conflict-free and everyone was happy and content, the business wouldn’t need to engage an agency (or a new agency, as the case may be). The conflict facing the business could be any combination of poor PPC results coupled with failed relationships with consultants, less than stellar employee management/oversight, competitor conumdrums, overall lack of knowledge and experience, or a combination of all the above.

Much of the earlier pre-engagement narrative will be anecdotal to the new account manager. He/she must build relationships with each of the stakeholders in the story which will, in effect, be creating minor subplots leading to the creation of a solid structure for the plot to proceed comfortably without costly detours.

The expertise of the new account manager is his/her ability to write a positive outcome to the tale. What makes up account manager expertise? Part of it is his/her technical ability to manage the accounts in a profitable manner that meets the aims of the business. Part of it is to manage the personalities that are part of the process…getting them to contribute to the effort to the best of their ability while making sure they feel valued as people and as teammates. Part of it is to manage the internal stakeholders in the agency…in my case, our wonderful production staff, our design team, and the other office personnel who might interact with the account. Finally, part of it is totally out of the account manager’s control…things such as marketplace events or client circumstances that might impact the paid search efforts but can’t be helped by the consultant.

The skillful account manager can take any plot circumstances and weave an ending that can satisfy all the characters as well as most audiences. Hopefully, the ending will be “totally groovy and far out” for everyone involved, and all can live happily ever after.

Once in a while, the narrative doesn’t end in the manner hoped for…in those cases, everyone can learn from the poor outcome and take those lessons to apply to the next narrative…where I will be dropped into the middle of an ongoing narrative and I’m not only expected to learn the characters and become part of the story but actually take control of the plot and create a positive outcome where a sort of temporal happiness and satisfaction is achieved.

Todd Mintz

- Todd Mintz is a Senior Account Manager at PPC Associates, a digital marketing firm with offices in the Bay Area and downtown Chicago. Todd has over 10 years of experience in search marketing and has used Google AdWords since it began. He also is very visible in the SEM social media space and is a curator/contributor at MarketingLand and one of the founding members of SEMpdx (Portland’s Search Engine Marketing Group).

Images in this post © PPCAssociates.com

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