I’m thrilled today to share a mini interview with my good friend, David Rodnitzky. David is a true leader in the digital marketing industry. David and his agency are also long time sponsors and supporter of PPC Ian. I have some exciting news! David’s agency, PPC Associates, is now 3Q Digital. You can read all […]
ContinueSmall Agencies Rule
I’m a huge fan of smaller SEM/Digital agencies. I’m good friends with several digital advertising professionals who decided to start their own agencies. They are absolutely thriving! I even considered myself a single-client agency of sorts in years past when working on a consulting project here and there, although it has been a long time. […]
ContinueFun Times Speaking At Google
I absolutely love public speaking. I always get an incredible rush, especially when speaking to large audiences. It’s also a fun and amazing way to give back to the digital marketing industry, one of my core goals each and every year. I have featured quite a few of my speaking events here on PPC Ian […]
ContinueChilling At Four Seasons Westlake Village
My amazing wife, Nicole, and I work super hard. We’re both in the world of digital marketing. We truly enjoy and cherish our fast-paced careers in this amazing industry. As mentioned in my 2013 goals, I’m a big believer in the power of vacations, especially for busy working professionals. It’s all about longevity. You’ve got […]
ContinueKenshoo Social: Facebook Performance Skyrockets
Long time search engine marketing professionals have a huge amount of respect for Kenshoo, one of the most amazing digital marketing platforms in existence. Kenshoo Search is in an elite category of platforms and consistently impresses me (and all other digital marketing professionals). In addition to Kenshoo Search, Kenshoo also offers an amazing social platform, […]
ContinueCreating A Great Corporate Culture Like InsideVault
Like so many digital marketing professionals, I’m a huge fan of great corporate cultures. It’s so much fun to be part of a strong team, it’s so motivating. Create an amazing culture like my good friends at InsideVault SEM Platform and your employees will be happy, motivated, retained, and growing in their careers. Everyone wants […]
ContinueAre Junior Level PPC Jobs Disappearing?
I recently wrote a post about SEM Automation and PPC Careers. An amazing PPC Ian reader (ppcKnight) was wondering in particular if all these amazing automation platforms, those built in-house and those available to purchase, are actually taking away from career opportunities? I shared some of my thoughts on the topic in that post, in […]
ContinueBuilding Brands With PPC
PPC is not just about direct response advertising. PPC is a core channel within any brand marketer’s toolkit. Learn today why I view PPC as a brand and direct response powerhouse. Learn how you can communicate the brand building value of your PPC efforts. Combine these with the direct response you are already driving, and […]
ContinueWill Automation Destroy Your PPC Career?
I’m a huge fan of digital marketing automation. I have written extensively about SEM automation here and all of my favorite platforms. One of loyal readers, ppcKnight, wrote in with a super interesting question. (Thank you ppcKnight for reading and for the question, you rule!) I have pasted ppcKnight’s full question below, and here’s the […]
ContinueTaking Advantage of Surges In Energy
I’m always focused on time management. As a digital marketing professional, I’m always wishing for more time. There is so much opportunity out there, and so little time. Today, I wanted to share a time management framework that has been helping me a lot lately, centered around the concept of embracing and taking advantage of […]
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