Like so many digital marketing professionals, I’m a huge fan of great corporate cultures. It’s so much fun to be part of a strong team, it’s so motivating. Create an amazing culture like my good friends at InsideVault SEM Platform and your employees will be happy, motivated, retained, and growing in their careers. Everyone wants to have a great culture and everyone wants to create one. However, it’s easier said than done. Leveraging my observations of InsideVault (they have one of the best cultures I have ever observed), I wanted to share a few tips on building that amazing corporate culture everyone wants!
- Great culture starts with a family-like team. Hire people that work well together and get along incredibly well. As one strategy, consider going into business with familiar faces. If you’re able to hire a core team that has worked together in the past, you will have an instant family-like team. Of course, you also want to hire new faces and welcome them into your family (old and new faces are key to the success of any business). My friends Chaitanya, Brian, and Guillermo all worked together at Nextag so they had that family-like foundation having worked together for so many years. They hired other familiar faces, the best of the best. In parallel, they brought new members into the InsideVault family. What resulted is a true family-like environment where everyone truly enjoys working together, how motivating!
- Superior corporate cultures require constant attention and team events. Important note: It does not have to cost a lot. In fact, money is not really a factor at all here. It’s the thought that counts. Teams need time to bond. Teams need time to enjoy each others’ company outside of work. Check out the InsideVault Facebook Page. Every single week, the entire team is enjoying fun events, together as a team! Some recent examples: team lunch from Sushi Plus, good times at a team break, Sprinkles Cupcakes break, horizontal reserve beer tasting paired with food, outdoor movie night, day at the movies, and so much more. These guys do several fun team events each week. Every time I’m over at the InsideVault Office, I see employees working late into the night. Everyone is super motivated! Why? They are a family and truly enjoy what they do. All of the fun event planning truly makes the team and shows the team that the company cares.
- Great cultures require a comfortable work environment. Head on over to the InsideVault office and you will see a relaxed environment. These guys have a convenient location, comfortable sofas, a life sized Justin Bieber cardboard pop-up, a fun and relaxed environment, and a casual dress code (t-shirts are ok if you’d like). Keeping things fun and relaxed is key. The mind works better when you are free to be yourself. InsideVault truly invests in their employees by keeping the work environment fun, casual, and friendly.
- Amazing cultures require purpose. Every single day, InsideVault is pushing forward to build the best possible SEM platform. They have true purpose. Everyone is aligned behind the goal of making the lives of digital marketing professionals easier and better. I can totally respect that, as someone who has been enjoying the corporate digital marketing career path for 10 years. Anything that can make my day easier and more empowered is something I place great value upon. In speaking with numerous employees at InsideVault, it is clear that they are incredibly focused, driven, and aligned behind a single goal.
- Culture requires people that care about people. If you’re just in business to make money, you probably won’t have a great culture. However, if you’re in business to make money, change lives, grow careers, and help people, it’s likely you are set up for a great culture. Have a true passion for people. That’s the foundation of any great culture. At InsideVault, the team truly cares about people, both customers and employees, creating an awesome culture.
Auditioning SEM platforms? Make absolutely sure to reach out to my friends at InsideVault.
Image of Teamwork © iStockPhoto – IvelinRadkov