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You are here: Home / Career / Going Above and Beyond In Your SEM Career

Going Above and Beyond In Your SEM Career

By PPC Ian Jul 16 3

Hey Everyone,
I have been posting less frequently lately. Why? Since I got promoted to Vice President, Search Marketing back in March, I have been pushing my SEM career harder than ever before. I worked all day Sunday, all day and night today, and pretty much every waking hour over the past week. The last week has been intense for sure. It has also been incredibly rewarding, my team and I are accomplishing so much.

Long story short, I am doing everything I can to go above and beyond in my search marketing career. I’m giving my company and my team my 110%, nothing less. I have found it to be an amazing cycle. The more you give, the more you get. It only works in that order. Also, I love what I do and I love working at my company so as a perfectionist I find it hard not to give my 110%.

These days, search marketing is becoming more mature as a career path. There’s more competition. It’s just like the Google AdWords landscape. While CPCs rise and new competitors enter the market, you see new SEM experts growing their careers in our wonderful field. How are you going to maintain your edge? Just as you maniacally optimize your SEM accounts, invent new strategies, and push the envelop of online marketing, you need to do the same with your own career. Go all in! Don’t hold anything back, even if it’s at the expense of other priorities. (Of course, this only works if you love what you’re doing.)

Personally, I need to catch up on some sleep and also work out a bit more. That said, I have made some conscious tradeoffs and it’s this type of attitude that will really take you places. Get out there and grind harder than you ever thought possible. That’s how you can go above and beyond in your SEM career. Just remember to also reward yourself, everything goes in cycles and you’ll need an “off” cycle from time to time.

Wishing you all the best!
All the best,
Ian

Tags: sem career Categories: Career

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Comments

  1. Darren says

    July 25, 2012 at 8:00 am

    Super motivating, Ian! Thanks for yet another awesome boost – your energy and enthusiasm is contagious as always. SEM is a truly wonderful career!!!

  2. PPC Ian says

    July 25, 2012 at 11:17 pm

    Thanks so much, Darren, for all of your support. I cannot thank you enough for your comments. They keep me motivated to do my best possible job blogging here at PPC Ian. 🙂

Trackbacks

  1. My Mid-Week Musings (Volume 2) | PPC Ian says:
    August 15, 2012 at 11:43 pm

    […] all about Going Above And Beyond In Your SEM Career. Things have been intense ever since I got promoted to VP six months ago. And, I love it! I’m […]

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About PPC Ian

Ian Lopuch (PPC Ian)Hi, I'm Ian Lopuch, also known as PPC Ian. I'm a Silicon Valley business executive with an incredible passion for dividend stocks (and investments that provide true passive income for the long-term). In fact, I have built a portfolio of 40 stocks that will one day pay for all of my living expenses. I enjoy blogging here about my passion for cash flow investing, while also sharing some other business and digital marketing insights from time-to-time.

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