I’m thrilled today to share a mini interview with my good friend, David Rodnitzky. David is a true leader in the digital marketing industry. David and his agency are also long time sponsors and supporter of PPC Ian. I have some exciting news! David’s agency, PPC Associates, is now 3Q Digital. You can read all about the rebrand here. 3Q is one of the best digital marketing agencies around, I cannot say enough great stuff about them. Want to learn all about 3Q Digital? Let’s jump into my mini interview with David…
Ian: David, congratulations on your big announcement!
David: Thanks Ian. It’s been a long journey to get to this point and I’m excited it’s finally arrived!
Ian: How did you decide to re-brand your company?
David: Over the last couple of years our clients have increasingly asked us to do more than “just SEM” for them. The most frequent requests we got involved SEO, Facebook PPC, display advertising, and creative work. We responded to these needs by building out dedicated teams to service each of these areas. Whereas three years ago 100% of our spend was SEM, today almost 20% is a combination of Facebook and display, plus we have about 10% of our customers also using us to manage their SEO. Our name – PPC Associates – implies that all we do is PPC (or SEM, same difference!). While we still see SEM as our core offering, we now have many people on the team that focus on other online marketing services, so it just made sense to come up with a new name that wasn’t so PPC-centric!
Ian: What’s in the future for 3Q Digital?
David: In the short term, we want to just get better at what we are already doing – SEM, SEO, Facebook PPC and display. In the long-term, we are continuing to evaluate different marketing channels that are complementary to our existing channels. If we think we can do an awesome job of servicing clients in these new channels – and we hear from clients that they need help in these areas – we would certainly consider expanding into new areas.
Ian: As a marketer, it must have been so much fun thinking through your branding strategy. How did you arrive at your new brand?
David: We actually had an internal contest where we asked everyone on the team to submit recommendations for the new name. We got about 100 responses and then we narrowed those 100 down to 17 semi-finalists. We had a management team vote on the 17 finalists and ended up with two finalists. We submitted the two finalists back to the greater team to vote and we went with the one that got the most votes. To give you a sense of how much we believe in democracy, the name I voted for lost!
Ian: David, huge thank you for the mini interview. As always, it’s such a pleasure connecting with one of the top marketers ever. I have so much respect for you, your amazing team, and your incredible business. You are an inspiration in our industry!
David: Thanks Ian. We are big fans of you and PPC Ian. If you decide to change your name from PPC Ian to something more generic, let me know, I can help!
That’s it for today, everyone. Make sure to head on over to the 3Q Digital website, and make sure to check out their amazing blog.
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