PPC Ian’s 2011 Goals

Jan. 02

Happy 2011! It feels like I was writing about my 2010 goals just yesterday. It’s truly amazing how quickly 2010 flew by. Looking back at my 2010 goals, I totally crushed them. Why? Two reasons: First and foremost I worked really hard. Second, I wrote them down. That’s right! I’m a huge proponent of writing your goals down. When you write them down, it’s a lot more likely they will come true. To that end, I have my biggest and most important goals written down on a small piece of paper that I carry around in my wallet everywhere I go. Moreover, I’m excited to write down my shorter term goals for 2011 in today’s blog post. I couldn’t be more excited and I’m wishing you a great and prosperous 2011!

Goal 1: Continue To Set Myself Up For Vice President of Marketing

Happy 2011

I wouldn’t be PPC Ian if I didn’t place my corporate online marketing career at the top of the list. After all, I’m the biggest advocate of the corporate online marketing career path around! I’m Director of Search Marketing at a large, public company, and I have my sights set even higher. 2010 was all about preparing myself for VP of online marketing. And, I did just that. 2011 marks more of the same, getting even closer to my goal of hitting the VP level. I couldn’t be more excited, the opportunity in the corporate online marketing world is unparalleled.

Goal 2: Grow My Affiliate Marketing Revenue By 5x

2010 was a great foundational year. I had the original goal of launching 6 websites, but I actually ended up launching about 80. It was truly crazy! Moreover, the original sites I launched in 2007 are firing on all cylinders. In short, I had a record year in terms of affiliate revenue. However, I’m setting my goals much higher for 2011 because I’ve figured out a system that works and have the history and foundation in place to make it happen. As such, I’m going for it: I want to 5x my affiliate marketing revenue (on a run-rate basis) by the end of 2011.

Goal 3: Focus On Fewer Websites

Goal 3 really ties into goal 2. 70% of my affiliate marketing revenue comes from my top website. If I want to scale my affiliate marketing revenue by 5x, I truly need to focus on my top websites because they offer leverage. In short, I want to focus on this top performing website and PPC Ian, spending no more than 10-20% of my affiliate marketing time (which is very low) on any other sites.

I’m writing this goal out because it’s going to be very difficult. I’m obsessed with domain names and have many in my portfolio with huge potential that are just waiting to be developed. I love developing new websites. However, this year it’s going to be all about focus in hitting my big goals. Also, I plan to rely on platforms such as Epik and smart outsourcing to continue to develop my other websites with scale and efficiency.

Goal 4: Half Marathon, Here I Come

I really got into fitness and running in 2010. My wife and I consistently met with our personal trainer each and every week. Moreover, we consistently went to the gym and running. I’m in the best shape of my life. I even wrote on PPC Ian about how I ran the 5K San Carlos Fun Run. By the end of 2010, I built up to the 10K and ran two of them. 2011 is my year to run the half marathon and start building up to the full marathon. Running is so much fun: I come up with my best Internet marketing ideas while running.

Goal 5: Great Vacations With My Wife

It’s so easy to get caught up in the online marketing game. Between my amazing job and my affiliate marketing business, it’s easy to forget the big picture. Internet marketing is fun and addictive. In terms of keeping my eye on the big picture, I’m planning to take a multitude of great vacations with my amazing wife this year. The two at the top of our list include Hawaii and Las Vegas. We’ll probably end up going to Las Vegas multiple times. Fun times ahead!

So there you have it: My 2011 goals. I have them written down and now it’s time to start working towards them. What are your 2011 goals?

Image of 2011 Goals © nievesm


  1. Hey Ian – Those are some pretty awesome goals. I also recently got into running over the past couple years and ran a half marathon 2 summers ago with very little running experience prior to that (I trained for it, but had never ran a race before that). It was fun and challenging, and I don’t think I ever want to do a full marathon. 😛

    Best of luck to you with your goals in 2011 – I’m of course particularly interested in watching you achieve goal #2, as it’s similar to one of my goals.

    – Eric

  2. Ian says:

    Hi Eric,
    Thanks so much for the comment, I very much appreciate it! It’s really interesting: I’ve been finding that a lot of Internet marketers are into running. Appreciate the encouragement and best of luck to you in 2011 as well. It’s going to be a banner year, I can just feel it. Can’t wait to see what you’ve got in store on my your blog for 2011.

  3. Dino says:

    Awesome goals Ian and wish you the best of luck with achieving them!!


  4. Ian says:

    Thanks so much, Dino! I appreciate it. Happy new year and all the best in achieving your own goals this year.

  5. Great list. I have started one of my own but the first goal is to finish it. Something realistic and i too am going to be focusing on using some platforms including Epik to help achieve those goals. As 2010 went it was my first year in Domaining and I am pleased with some of the domains that i have but 2011 has got to be 10 times better for me.

    Thanks for sharing.

  6. Ian says:

    Thanks so much for the comment! Sounds like you’ve got a great plan. I’m really excited about Epik and am looking forward to doing more posts about it. Wishing you a huge 2011!
    All the best,

  7. Hi Ian,
    Love your blog, ebook adn newletter, also- great post! Sounds like a great list of goals and I’m confident you will leave them in the dust just like 2010. Like Richard, this was my first year in domaining too. It was challenging and I learned ALOT and met some really helpful people. I started building my portoflio and may have made a mistake or two or five, but the important thing is- I learned where I went wrong and refuse to repeat! I too started with the Epik platform and have about 11 sites with them. Rob and his team are spectacular and stellar business people to say the least and I look forward to doing much more business with them. Ian, I was trying to contact you on linkedIN becasue I wanted to ask some advice/help with Epik portals and couldnt get through to you on there. If you are willing to help and share some insight, would you write me at my email which you should have from this post or friend me on linked in? Best of luck in 2011!!!
    Best regards,

  8. Ian says:

    Hi Michael,
    Thanks so much for the great comment and positive feedback. :-) I truly appreciate it. Great to hear about your experience with Epik. I would be delighted to answer some questions and will shoot you an email. Also, please feel free to email me (my address is on my contact page).
    All the best,

  9. Hi Ian that’s really nice a goal setting. I’ve just want to start a ppc and search form google and find this blog.. it’s really nice content. I’ll follow you.. thanks for your great article Ian! Look forward the next thing

  10. Dan Lew says:

    I didn’t know about Epik interesting, good luck with achieving your goals in 2011!

  11. Ian says:

    Thanks so much for visiting my blog and for the comment! I really appreciate it! Happy new year!
    All the best,

  12. Ian says:

    Hey Dan,
    Thanks so much for the comment! :-) I have really been enjoying your blog, keep up the great work!
    All the best,

  13. d3so says:

    Very ambitious goals you have. I hope you reach all of them this year.
    Whenever I go out running, I don’t really think, my mind just goes blank lol. It’s probably that “runner’s high”.

  14. Ian says:

    Thanks so much for the comment, very much appreciate it as always! :-) Best of luck to you too in hitting your 2011 goals!
    All the best,

  15. ahmadhaikal says:

    good. I hope you can do that just like what you write up there.

    I believe i also can reach my goal too.

  16. I just read that writing your goals out helps ingrain things into your subconscience giving you a better mental attitude and motivation toward accomplish the goals :^)

    I hope they are coming along well so far this year! And all the best on hitting them!

  17. Ian says:

    Thanks so much for the encouragement, Darren! Definitely hitting some of them, but also set the bar really high so I’ve got to continue to step it up if I want to hit all or even most of them!
    All the best,

Leave a Comment