2010 February | PPC Ian

Video: PPC Automation – Build vs. Buy

Posted by: Ian Comments: 5 comments so far

Feb. 27

Hey Everyone,
Just a few days ago, I posted my first video entry: Who Is PPC Ian? I’m really thrilled that it took off and already received over 250 views on YouTube in just a few short days! As promised, today marks my second video and I expect to post quite a few more over the coming months! I’m excited today to discuss my deep experience with pay per click automation build versus buy decisions.

Pay Per Click Automation

If you read my Pay Per Click Automation post or Interview With Matt Lawson from Marin Software, you know I’m a huge fan of PPC automation. As someone who’s been through the decision many times and who has a Stanford Computer Science degree, automation is consistently top of mind for me. In my opinion, PPC automation is an absolute no-brainer for horizontal organizations with keyword sets spanning many different verticals (such as product shopping, financial services, education, home services, real estate, and more). However, I’m also a fan of automation for vertical organizations (those that are the 800 pound gorilla in their field) as well, those that have deep expertise within a very focused vertical.

Over the past few months, I’ve been on the phone with many folks in the pay per click industry right in the middle of the build versus buy decision. I know it’s a top priority for many large PPC organizations right now as teams are looking for the next big growth (and efficiency) driver. I truly hope my video helps in your personal decision. I know more than anyone that there’s no perfect decision that fits all organizations – Every time I’ve made this decision the outcome been a little different. Today’s video presents three thought points that will help you and your team work through your personal decision. As always, please don’t hesitate to contact me with questions and feedback, it’s always a pleasure to hear from you guys.

Sincerely,
PPC Ian (Ian Lopuch)
P.S. Huge thank you to my beautiful wife Nicole for shooting, editing, and producing this video!

Video "Pay Per Click Automation Build vs. Buy" © PPCIan.com (An IJL Productions LLC Website)
Image of Automation Factory © iStockPhoto – belknap

Posted in: Automation, Featured, Videos | Tags: build vs. buy, ppc automation | Comments: 5 comments so far, join the discussion!

PPC Ian Featured On John Chow!

Posted by: Ian Comments: 9 comments so far

Feb. 24

Hello Everyone,
Today’s a HUGE day for me! Not long after launching my first video on PPC Ian (which is an accomplishment in its own right), I got featured on John Chow! For those of you that don’t know, John Chow is one of the most successful Internet marketers in the world and operates one of the top blogs on the Internet! That’s right: PPC Ian is featured on one of the Internet’s largest blogs!

Top of Mountain Success

I highly recommend checking out John Chow’s review of PPC Ian. It’s a very positive review and truly makes me feel good about what I’m trying to accomplish here at PPCIan.com: Empowering and educating pay per click professionals. Moreover, it was really cool to learn that my path crossed John’s a few years ago when I was working at NexTag, it’s such a small world (especially in this industry).

I want to take this moment to thank YOU, my loyal readers. You guys are the reason that I work so hard on my blog and I sincerely appreciate your support. If there’s anything I can do to help out in your online marketing career, please don’t hesitate to contact me and please make sure to check out John Chow’s PPC Ian Review!
Sincerely,
PPC Ian (Ian Lopuch)

Posted in: Featured, In The Press, Random | Tags: ian lopuch, john chow | Comments: 9 comments so far, join the discussion!

Video: Who Is PPC Ian?

Posted by: Ian Comments: 2 comments so far

Feb. 23

Hello Everyone,
I’m very excited today to showcase PPC Ian’s first video! When I launched PPC Ian back in October, 2009 I had the goal of quickly getting some great articles live and then complementing my blog with videos as well. Today marks my 41st post and I’m thrilled to share with you my first video, Who Is PPC Ian? This video complements my about me page and talks about my history and experience in the corporate pay per click search engine marketing industry. I wanted to take this moment to thank my amazing and beautiful wife, Nicole, for shooting, editing, and producing this video. This wouldn’t have been possible without her! Thanks so much for your support and for watching!
Sincerely,
PPC Ian (Ian Lopuch)
P.S. Nicole already shot my second video which will be uploaded in the next week or so.