The Yahoo! Microsoft Search Alliance is upon us! It’s October and the Alliance is happening, right on plan. I couldn’t be more excited and impressed with the Alliance happening on schedule (it’s one of the biggest events in the history of search engine marketing, after all). As you may remember, I wrote about preparing for the Yahoo! Microsoft Search Alliance. I also wrote about Marin Software’s amazing search alliance whitepaper. Today, I wanted to share an interesting story and a few last minute tips about the Alliance.
Are You Ready For The Yahoo! Microsoft Search Alliance?
Are you ready for the Search Alliance? If not, don’t worry, you’re not alone. PPC Ian is in the same boat as you, not all of my Yahoo! accounts have a transition plan. As you may know, I’m a huge fan of leverage. I work on the most important stuff and don’t give much time to the lower leverage activities. As such, I have a few smaller personal YSM accounts that I haven’t logged into for a while and I have absolutely no transition plan in place. It’s actually really crazy! About a month ago, Yahoo! started calling me and leaving messages on my phone to remind me about the Alliance! Most recently, they started sending me snail mail. Check out the images of the postcard at the bottom of this post. Click on them to view the full sized pictures. Can you believe it?
I’m Impressed With The Calls and Snail Mail
I’m actually really impressed with it all. Just think about it: These smaller accounts are ideal accounts for Yahoo! and Microsoft. I rarely log in, I let it spend money month after month, and I’m not really measuring the results. Again, it’s all about leverage for me and this stuff is just too small to look at regularly. These types of autopilot accounts are really like a dream come true for search engines. The money just keeps flowing in. When I think about it all through that lens, it totally makes sense why Yahoo! and Microsoft are going to such great lengths to move my smaller accounts over. I’m sure when you add up all the folks in the same bucket as me, we’re talking about some serious profit that could be lost for Yahoo! and Microsoft.
Last Minute Search Alliance Tips
Let’s say you have larger search engine accounts that aren’t yet prepared for the Alliance. I’d like to close out by offering a few tips. First and foremost, let’s start out and look at the root of the issue. Did you know about the Alliance and, if so, why did you wait? If you knew about the Alliance, I’m betting you’re just too strapped for time. You need more leverage.
How do you get more leverage? First, I highly recommend working closely with your Yahoo! reps to see how they can help. You’d be really surprised how much they can get done quickly. My Yahoo! reps have been truly invaluable in the entire process, they are working overtime to make sure the Alliance goes smoothly. Second, I recommend evaluating ppc management software such as Acquisio. I’m just about the biggest fan of SEM software around and can guarantee it will give you more leverage. PPC software will ensure that you’re always on top of your game, one step ahead of everyone else. Best of luck!