I’m an incredible fan of remarketing (also known as retargeting). Those who have already visited your site are incredibly valuable. Perhaps they started researching your product, but were not ready to purchase. Perhaps they want to buy your product, but did not have their credit card ready. Perhaps they completed a transaction on your site, and are looking forward to coming back and buying more. Whatever the reason, it’s absolutely fundamental to your digital marketing success (and overall company success) to engage (and provide value to) those who have already visited your website. It’s all about targeted display, search, and even social media remarketing campaigns.
I’m also an incredible fan of 3Q Digital, Silicon Valley’s Digital Marketing Agency. These guys are the experts, and deliver amazing results for their clients. They work with many of the most successful startups and brands in the Silicon Valley. They are good people, and add so much value to our industry.
To kick off the new year, I wanted to share with you a free, new eBook from 3Q Digital: The Complete Guide to Advanced AdWords Remarketing. If you’ve been reading PPC Ian for a while, you know I’m a big fan of free eBooks and whitepapers. I like to read as many as possible, and always post my favorites here. This new eBook from 3Q Digital is definitely one of my favorites. They not only cover the basics, but also spend 15 pages going into advanced AdWords remarketing topics such as Remarketing Lists for Search (RLSA), Search Companion Remarketing, Similar Users Remarketing, YouTube Remarketing, and Using Google Analytics for Remarketing. I especially enjoyed the section on Remarketing Lists for Search and wrote down a new idea I’ll be sure to try.
Thanks 3Q Digital for starting off the new year with an amazing new eBook! Readers, simply click banner below to visit 3Q and download your free copy. On the landing page, make sure to choose the remarketing whitepaper and any others that interest you (3Q offers an extensive library of whitepapers)!
Image of The Complete Guide To Advanced AdWords Remarketing © 3Q Digital