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Sharpen Your Remarketing Skills With 3Q Digital

By PPC Ian Leave a Comment Jan 5 2

I’m an incredible fan of remarketing (also known as retargeting). Those who have already visited your site are incredibly valuable. Perhaps they started researching your product, but were not ready to purchase. Perhaps they want to buy your product, but did not have their credit card ready. Perhaps they completed a transaction on your site, and are looking forward to coming back and buying more. Whatever the reason, it’s absolutely fundamental to your digital marketing success (and overall company success) to engage (and provide value to) those who have already visited your website. It’s all about targeted display, search, and even social media remarketing campaigns.

I’m also an incredible fan of 3Q Digital, Silicon Valley’s Digital Marketing Agency. These guys are the experts, and deliver amazing results for their clients. They work with many of the most successful startups and brands in the Silicon Valley. They are good people, and add so much value to our industry.

To kick off the new year, I wanted to share with you a free, new eBook from 3Q Digital: The Complete Guide to Advanced AdWords Remarketing. If you’ve been reading PPC Ian for a while, you know I’m a big fan of free eBooks and whitepapers. I like to read as many as possible, and always post my favorites here. This new eBook from 3Q Digital is definitely one of my favorites. They not only cover the basics, but also spend 15 pages going into advanced AdWords remarketing topics such as Remarketing Lists for Search (RLSA), Search Companion Remarketing, Similar Users Remarketing, YouTube Remarketing, and Using Google Analytics for Remarketing. I especially enjoyed the section on Remarketing Lists for Search and wrote down a new idea I’ll be sure to try.

Thanks 3Q Digital for starting off the new year with an amazing new eBook! Readers, simply click banner below to visit 3Q and download your free copy. On the landing page, make sure to choose the remarketing whitepaper and any others that interest you (3Q offers an extensive library of whitepapers)!

3Q Digital The Complete Guide To AdWords Remarketing

Image of The Complete Guide To Advanced AdWords Remarketing © 3Q Digital

An Introduction To Remarketing

By PPC Ian Leave a Comment Sep 26 5

I recently reviewed an awesome PPC Associates eBook about going after the Wide Tail of SEM (I highly recommend reading it). One of the themes of the wide tail is going after all channels within online marketing. One exciting channel, display, has a really cool tactic known as remarketing, also called retargeting. Today, I will give a quick introduction to remarketing and how you can get involved in this exciting marketing channel.

What Is Remarketing?

Target Market

The concept is quite simple. Let’s say a customer comes to your website. They look around a bit (and maybe even place some items in their shopping cart). However, they leave without buying anything. This is a highly qualified customer. They were so close to making a purchase, but weren’t quite ready. Perhaps they wanted to do more research. Perhaps they didn’t have their credit card on them. Perhaps they were just not ready to buy.

Before the invention of remarketing, you had no easy way to reach out this customer, unless they had created and account on your site (entering their email address). This is quite unfortunate because marketing costs money. You paid to get that customer to your site, but they left without making a purchase. Remarketing changes all of this. All you have to do is place remarketing pixels on your website. Then, you can target those customers who visited your site without converting, via display advertisements across the Internet. Let’s say someone who visited your site without converting is browsing the Yahoo! homepage or perhaps CNN. Your remarketing banner could show up, entice them to click through back to your site, and then convert!

Remarketing Is Getting More Sophisticated

A few years back, remarketing was relatively simple. You didn’t have a ton of options. However, these days things are evolving quickly. Because of the quick evolution, I recommend working with a company such as AdMedia that can help you with strategy (make sure to check out their Remarketing Advertising Solutions). How is remarketing getting more sophisticated? I see a few trends.

  • First, more and more platform options exist. There are a sea of remarketing platforms. I recommend auditioning them all and then choosing the one that meets your needs the best.
  • Second, people are now leveraging more inventory sources than ever before. I’m talking about RTBs, directly negotiated inventory, and big display networks such as the Google Display Network (GDN). More remarketing sources means more inventory and more options to connect with your customer.
  • Third, I see the creatives getting more complex and more dynamic.
  • Fourth, I see remarketing platforms embrace sophisticated bidding algorithms. This is right up the alley of the PPC pro who is used to a platform like Marin Software, Kenshoo, or Acquisio.

When you get into remarketing, make sure to take your time to pick the right vendor and craft a comprehensive strategy. Really think it through.

A Cost Effective Strategy

Results really differ by company. However, from auditing the industry and speaking with those who run remarketing campaigns, I generally hear good things about this marketing strategy. One word of caution: Don’t measure the results of your display and remarketing campaigns based on “view through” conversions. It’s always better to use click through conversions. If remarketing works on a CPA basis for you on a click through basis, you have a brand new marketing channel that will help raise your site’s conversion rate. You will target those customers you already paid to attract to your site, via marketing dollars. Remarketing is your tool to get the most out of your overall marketing dollars. Have you tried remarketing yet?

Image of Target Market © iStockPhoto – alexskopje

Acquisio’s Amazing Remarketing eBook

By PPC Ian Leave a Comment Jun 26 11

Have you heard of remarketing? How about site retargeting? These are some seriously hot topics right now in the world of online marketing. Site retargeting, now available in all Google AdWords accounts, allows you to serve display (or text) ads to users who have visited your website. The applications are incredible. Just think: You can now deliver a special offer to someone who got all the way down your conversion funnel but stopped one step short. Or, you can target someone who visited your homepage but left to compare prices on other sites. It’s a truly amazing technology, but one that could also be confusing!

Acquisio Remarketing eBook

Today, I am thrilled to share with you the most comprehensive guide on site retargeting I have ever seen, the guide that will teach you everything you need to know! Our friends at Acquisio, the leading performance media platform for agencies, have done it again! Today, I’ll be reviewing Acquisio’s free 13 page remarketing eBook titled Using Remarketing To Drive Increased Display Ad Results.

What You’ll Learn About Site Retargeting

Acquisio has a long history of putting out amazing eBooks, whitepapers, and webinars. Some of my favorites include Acquisio’s Display Advertising eBook and Acquisio’s Facebook Webinar. Their brand new remarketing eBook, however, takes it all to the next level. Here are a few of my favorite highlights:

  • The eBook offers an amazing, comprehensive guide to setting up your first AdWords site retargeting campaign, with eight steps. Even better, each step includes a screenshot. This really is the best how-to documentation I have seen on site retargeting.
  • Acquisio offers clever ad copy and landing page ideas, catered to site retargeting campaigns. I especially enjoyed a neat SnapTotes case study.
  • I learned about advanced topics such as frequency capping and building interactive creatives.
  • The eBook closes out with really cool ideas that will get you thinking. Just one example: Site retarget visitors who converted one month later, in an attempt to get further sales.

So there you have it, one of my favorite eBooks of all time. I highly recommend downloading Acquisio’s Remarekting eBook. After entering some really quick info, you will get a link to the eBook in your email, just moments later. It’s super easy!

Image of Acquisio Website © Acquisio

About PPC Ian

Ian Lopuch (PPC Ian)Hi, I'm Ian Lopuch, also known as PPC Ian. I'm a Silicon Valley business executive with an incredible passion for dividend stocks (and investments that provide true passive income for the long-term). In fact, I have built a portfolio of 40 stocks that will one day pay for all of my living expenses. I enjoy blogging here about my passion for cash flow investing, while also sharing some other business and digital marketing insights from time-to-time.

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