I’m a huge fan of digital marketing conferences, and just attended the incomparable 3Q Digital Growth Summit last week. There are two main benefits of conferences: The amazing networking (covered in my last post) and actionable insights. Today, I’m thrilled to share my extensive notes, insights, and takeaways from the conference. I took a good […]
Continue3Q Digital Growth Summit and My Amazing Experience
Yesterday, I had the great fortune to attend one of the best digital marketing conferences of my life, 3Q Digital Growth Summit at Levi’s Stadium. This conference was so good that I’m going to recap my experience in two posts. Today’s goes through the experience side of things: the people, the networking, the place, the […]
ContinueHow To Invest Your Next Marketing Dollar
"Where should I invest my next marketing dollar?" If you’ve been in marketing a while, you probably ask yourself this question each and every day. It’s the quintessential marketing question, especially for digital marketers. I’m a big fan of this question, because it contains the word "invest", and I view digital marketing as an investment. […]
ContinueAdvanced Strategies For Digital Marketing Job Seekers
I’d like to share advanced tips on how you can land your next digital marketing job. Before we get into the tips, however, I’d like to share some background trends that directly affect the job market. Background Trend 1: The Economy We are certainly progressing in the economic cycle. We are almost 7-years into the […]
ContinueEmployment Tip: Don’t Catch A Falling Knife
If you’re an investor, you have probably heard the phrase, "You don’t watch to catch a falling knife!" This phrase basically means that you want to avoid investing in a stock that is plummeting. You never know when an equity in free-fall will reverse, and you can certainly get cut, seriously hurt, or even destroyed […]
ContinueFrom Digital Marketing To Loyalty Programs
You have a thriving career in customer acquisition marketing. You’re an expert at Google AdWords, retargeting, the ion interactive landing page platform, managing multi-million dollar campaigns, and so much more. One day, you decide to leave your job for a new one, and try something different: loyalty programs. Everyone around you questions your actions, but […]
ContinueProductivity: It’s All About The Warm-Up
It was an incredibly productive Monday for me, and I’m so thankful. However, not all of my Mondays are like that. Have you ever had a Monday where you just can’t get started? The time seems to pass by, but you just can’t gain any momentum? You don’t know where to start and your mind […]
ContinueIt’s The Little Things
Jimboy’s Tacos, man is that place delicious. I was in the Sacramento area the other day and just had to stop by! (If you are ever in the Sacramento area, I highly recommend trying them out, they have many locations and are so amazing.) I would have never known about Jimboy’s Tacos if it wasn’t […]
ContinueApproaching Business As An Investor
I’m an investor with a lifelong obsession for cash flow. If you’ve been reading PPC Ian for a while, you probably already know that (from my posts about topics such as Lending Club). I recently started a new role, one where I’m able to combine my passions for investing, marketing, leadership, technology, and general management. […]
ContinueAcquisio Summit: Don’t Miss Out
In the world of digital marketing and business overall, I’m a tremendous fan of conferences. Conferences provide the ideal opportunity to network, meet new people, see new places, and learn new things. There happens to be an amazing conference just around the corner, the coolest of the summer: Acquisio Summit 2015. If you’ve been reading […]
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