When I started in digital marketing, I ran one channel, paid search. Each channel operated in its own silo, with different creative strategies. That’s when things were just getting started. These days, marketing has evolved towards a consumer-centric approach, with all channels working together in unison. And, I’m not just talking about marketing channels here. […]
ContinueIf you’ve been reading PPC Ian for a while, you know that I’m a tremendous fan of networking and turning business partnerships into friendships. You’ll often hear me saying, "It’s all about the people." While I have done quite well investing in stocks, pre-IPO companies, and businesses, I have done even better investing in people. […]
ContinueI was looking at my YouTube stats the other day and the numbers really spoke to me… I’m not talking about my new PPC Ian Digital Marketing Academy (I’m just getting started there), but one of my other, more established channels. My videos have been watched a total of 14,997 minutes in the last 30 […]
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I’m an investor and I believe certain concepts within investing apply to all areas of business and life. Today, I want to discuss one of my absolute favorite investing concepts and how it applies to digital marketing. Let’s talk about dollar cost averaging! I’ll illustrate via example… Let’s say you’ve identified a stock or investment […]
ContinueAfter launching my Digital Marketing YouTube Academy last week, I’m thrilled to share another exciting announcement today. With the goal of educating, empowering, and motivating others, I’m pleased to launch my brand new graphical PPC Ian Digital Marketing and Business Quotes. If you follow me on social media, you may have already seen some of […]
ContinueI recently posted about my ambitious Social Media Content Calendar Strategy, the plan that outlines how I drive value for those kind PPC Ian readers who follow me across social media. Those who read the entire post (it was a long one), may have noticed that my strategy was a little weak on YouTube. I’m […]
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Did you notice that I redesigned my blog just a few months ago? In addition to an overall facelift, I wanted to take a mobile-first, responsive design approach. So far, the results of my redesign are great, both from a quantitative/data perspective and a qualitative one too. I hope you noticed and like it too! […]
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A strong percentage of my readers arrive at PPC Ian via social media. An even greater percentage arrive via organic search, which is boosted and reinforced by my social media strategy (Google and other search engines value social citations). Social media is not just about gaining a lot of followers. It’s about engaging your audience, […]
ContinueBefore I even get started on today’s post, I want to add the disclaimer that this post is meant to be unbiased, and free of politics. As many of you know, I am an investor and follow many different markets and sectors. It just so happens that the oil market has been incredibly volatile this […]
ContinueThere’s a motivational speaker, entrepreneur, and YouTube phenomenon named Tai Lopez. Have you heard of him? If you watch YouTube, I’m sure you have seen at least one of his pre-roll video advertisements. He’s in his garage with his Ferrari and also a multitude of books and bookcases. Tai encourages his listeners to expand their […]
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