Google AdWords now offers a new compare dates feature. Check out the screenshot to the right. Whether you are on the keywords tab, campaigns tab, or any other tab for that matter, you should now see the compare dates functionality. Today’s post offers some quick tips on getting the most out of the compare dates […]
ContinueA Great Week of PPC Networking
I’m a huge fan of networking, PPC-style. Building your career within pay per click is all about driving results. However, it’s also all about networking and building solid relationships. Because of the career benefits and also because it’s so much fun, I’m always looking for ways to network. Just last week, I visited the offices […]
ContinueCross Channel Marketing eBook By Acquisio
I’m always blogging about SEM automation and SEM platforms here on PPC Ian. In the corporate world of SEM, the right SEM platform can truly transform your program. How can you get even more out of your SEM platform and overall SEM program? Great data integration and a solid cross channel marketing strategy. I personally […]
ContinueIntroducing InsideVault SEM Automation
PPC Ian’s 3-year blog anniversary is coming up at the end of October. It’s only fitting that I lead up to my blog anniversary with a post about SEM automation, perhaps my favorite topic in our exciting world of online marketing. I like to think that PPC Ian is one of the best resources online […]
ContinueCheck Me Out On The Free COO
Yesterday, I Was Live On The Free COO, my friend Donald Landwirth’s radio show. The Free COO is an awesome radio show on Spreaker offering business advice for entrepreneurs and small businesses. If you have been reading PPC Ian for a while, you may recall that I was live on The Free COO a few […]
ContinueTurbocharge Your PPC Beta Testing Initiatives
I’m a huge fan of beta testing. If you’re a large spending advertiser on Google AdWords, Bing Ads, or both, you probably have had (or will have) opportunities to get involved in beta tests. What are beta tests? They offer the opportunity to help search engines by testing brand new features before they get released […]
ContinueLinkedIn Skill Endorsements & Your PPC Career
From a PPC career perspective, I’m a huge fan of LinkedIn. LinkedIn offers a great way to build your personal brand and obtain career opportunities. LinkedIn also offers a great way to give back and help out others! One of my original posts here on PPC Ian (and one of the really popular ones) is […]
ContinueCombining Ad Extensions For Optimal PPC Ads
A few years back, ad copy testing was all about optimizing your titles, description lines 1 and 2, and display URLs. If you were really savvy, you’d take things to the next level and write granular, custom ads for your account of tightly-themed ad groups. Today, however, ad copy testing has evolved. You still need […]
ContinueClick-Through Vs. View-Through Conversions
Running display campaigns and trying to understand their effectiveness? I’m betting there are two key performance indicators (KPIs) at the top of your list: click-through conversions and view-through conversions. Today’s post quickly defines the two and then offers some insights on understanding/valuing each. Click-through conversions are king! They represent customers who actually clicked your display […]
ContinueSocial Media: Kenshoo’s Exciting New Whitepaper
I’m a huge fan of SEM platforms and you’ll often find me blogging about them. One of my absolute favorite platforms, Kenshoo, has been publishing some seriously amazing whitepapers. A while back, I reviewed their Best Practices For Bid Management whitepaper, one of my all time favorites. If you haven’t read that one, I highly […]
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