Can you believe it? It’s already Thanksgiving. This has been such an amazing year and I am truly thankful for so much. Today, I wanted to take a quick moment to say thanks. The list below just covers a few highlights. I am thankful for so much more, so if I missed you on this […]
ContinueGreat Online Marketing Networking Tips
I’m a huge fan of search marketing careers. In this business, networking is super important. Just a few months back, I wrote about PPC Networking Tips. Today’s post is a continuation of the networking theme and offers some fresh and new online marketing networking tips. I hope these tips help take your networking to the […]
ContinueGetting Your SEM Program Ready For The Holidays
Can you believe it? The holidays are upon us. When you’re managing a large scale SEM program, the holiday season is always important. It’s typically the time of the year that can either make or break your entire year. Today, I’m thrilled to share some awesome tips that are sure to help your SEM campaigns […]
ContinueGetting The Most Out of Your PPC Agency
Do you work with a PPC agency? How about multiple agencies? In my opinion, managing an SEM agency is just like managing an employee on your team. To get the most out of your agency, you need to be a great agency manager. Today, I’m thrilled to share some of my favorite tips for getting […]
ContinueInnovative Search Engine Election Results
There’s no doubt about it: This was a really exciting week. With the 2012 election officially over, I wanted to do a recap of the event, searching engine marketing style. In addition to following the election, I was also following how search engines kept us all up-to-date on the election progress. Below, you will see […]
ContinueSEM Conversion Attribution Whitepaper
Kenshoo has a new 16-page whitepaper and I highly recommend. It’s all about one of the most relevant and important topics within online advertising right now: conversion attribution. I read Kenshoo’s whitepaper at length this weekend, and highly recommend you download and read Conversion Attribution: Choosing The Right Model For Your Search Marketing Campaigns. When […]
ContinueHappy Third Birthday To PPC Ian
It’s hard to believe, PPC Ian is officially three years old! Back on October 29, 2009, I launched PPC Ian with a post about my Passion For PPC and SEM. Since then, it’s been three amazing, action-packed years of blogging all about paid search, especially careers in PPC. Today, I wanted to take a few […]
ContinueThe Power of Search and Display Advertising
Have you heard of Acquisio? They’re the performance marketing platform of choice for agencies. I’m a huge fan of Acquisio because they have an amazing platform and also because they truly “get it” when it comes to both search and display advertising. Their CMO, Marc Poirier, has been a search marketing conference speaker for as […]
ContinueBecome A Search Engine Marketing Career Mentor
I’m a huge fan of the search engine marketing career path. My career in this great field has been so exciting that I decided to create this blog to empower professionals all over the world and share the excitement! One of my favorite parts of this career is giving back. I have benefited from great […]
ContinueThoughts On Intraday PPC Bid Management
How often do you update your PPC bids on Google AdWords, Bing Ads, and your 2nd tier search engines? Monthly, weekly, or daily? How about intraday? Today’s post covers some of my high level thoughts on intraday PPC bid management. If you’re already bidding intraday or if you’re thinking about it, I hope this post […]
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