This past Wednesday, I had the immense honor of being the keynote speaker at the YPO (Young Presidents’ Organization) Wisconsin Chapter meeting. This particular meeting was all about Internet Marketing, and getting businesses excited about opportunities in digital. YPO is an esteemed group since I was speaking directly to the Presidents of extremely successful businesses. […]
ContinueMotivating and Making Things Happen
I truly enjoy customer acquisition marketing because it’s a very operational role. At the end of the day, it’s all about making things happen and driving the numbers. I love that responsibility. That gets us to the topic of today’s post: motivation. You need to be greatly motivated to get stuff done and drive results. […]
ContinueI’m A Huge Fan of YouTube (Part 2 of 2)
I’m a tremendous fan of YouTube. Recently, in part 1 of this series, I shared my passion for YouTube as a purely incremental digital media channel. Today, I’m excited to share some of my other perspectives on YouTube and why I think it’s so critical to your career in digital marketing. When it comes to […]
ContinueYou Can’t Always Do It Alone, Your Team Is Strength
Think you can do it all alone? Anyone who’s been in business for a while understands that this is impossible. As you navigate business and life, you’ll face challenges. Especially in a fast-paced corporate career, hurdles will present themselves. I enjoy the hurdles because they help me grow, build character, and are often exciting puzzles […]
ContinueI’m A Huge Fan of YouTube (Part 1 of 2)
I’m a tremendous fan of YouTube. There are many reasons why, and I’m thrilled to explore them as part of a two-post series. Perhaps the most striking reason is the screenshot below from one of my personal YouTube accounts (not my PPC Ian one, but another account). This report (from YouTube’s amazing video analytics) demonstrates […]
ContinueKenshoo Does It Again With Their PLA Guide
Do you Kenshoo? Kenshoo is an amazing digital marketing platform for the true digital marketing professional. You may recall, just a few weeks ago, I blogged about Kenshoo’s new eBook, Facebook Advertising Boosts Paid Search Performance. I truly enjoyed reading that study, and highly recommend it to any digital marketer considering budget allocation decisions by […]
ContinueGreat Ways To Exercise During The Workweek
I have a lot of goals this year (check out my 2014 goals). Goal 8, one of my favorites, is working out at least 4x per week. As a busy professional, I find that my personal free time is less and less as each year passes. As such, it’s sometimes a challenge to find time […]
ContinueDoes Facebook Advertising Assist PPC?
Do you advertise on Facebook? How about PPC (Google AdWords and Bing Ads)? If you’re a digital marketing professional, the answer is most likely a huge “Yes!” Both channels (Facebook/social) and also PPC are great on their own. However, have you ever wondered, does my Facebook advertising impact and assist my paid search? Many of […]
ContinueMy 2014 Goals
If you’ve been reading PPC Ian for a while, you know that I always enjoy writing about my goals for the new year. Here are my goals from the past few years: 2010, 2011, 2012, and 2013. Wow, that’s a lot of goals! You may be wondering, where are PPC Ian’s 2014 goals? This year […]
ContinueCheck Out My Guest Post About Blogging
The weekend is here! That means it’s a super time to read your favorite blogs and catch up on the latest trends. It’s also a great time to write a few blog posts, if you’re a blogger. Today, I wanted to share one of my absolute favorite digital marketing blogs, the 3Q Digital Blog. In […]
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