Investing and Digital Marketing Videos

As someone who’s passionate about investing (especially dividend growth investing) and digital marketing, I’m filming new videos on a weekly basis. (As a side note, dividend investing and digital marketing actually share a remarkable number of similarities.) This page is meant to be a catalog of my videos, showcasing my latest and greatest. Think of it as your PPC Ian video guide, and please check back regularly for my latest videos.

You will find below my videos categorized by theme. You will also find exclusive insights behind each video, giving you a little extra context. Thanks so much for watching, it means the world to me. Want to have access to my videos as soon as they’re released? Make sure to Subscribe To My YouTube Channel.

Investing // Dividends and Cash Flow

Dividend Growth Investing: How I Select Stocks

As a dividend growth investor, my goal is to drive a sustainable stream cash flow that exceeds my living expenses from high quality dividend-paying companies. I like to call my dividend stock portfolio my "Dividend Machine". A machine is only as good as its parts. Learn how I have built my machine through eight stock selection filters. Of course, I have other filters as well that go into my analysis and selection process, but these eight top the list!

Dividend Growth Investing: Three Ways To Buy Dividend Stocks

How does one buy stocks? What if one is dollar cost averaging and only investing smaller increments of capital with each purchase? When you’re building a dividend stock portfolio, there are three different ways to buy stocks: stock brokers, transfer agents (DRIPs and DSPs), and new disruptive technologies. Learn the pros and cons of each. When watching this video, don’t limit yourself to one avenue. One could argue that mixing and matching all of these options creates a winning portfolio-wide strategy.

Earned Income Vs. Passive Income (Learn About Dividend-Paying Stocks)

Building websites and blogging does not generate passive income. I love websites as digital assets that allow one to earn extra money. In fact, that is the genesis of my company IJL Productions LLC. No matter how flexible (work from anywhere at any time), an online income is an active income. It has some characteristics of passive income (such as the snowball/compounding effect), but it’s still mostly earned. By contrast, dividend-paying stocks offer true passive income. I do nothing and receive dividends in my sleep. Learn more about earned income vs. passive income in this video.

Why I Love Dividend Growth Investing For Passive Income

It is no exaggeration that I am obsessed with dividend growth investing. Learn some of the top reasons why dividend-paying stocks are my vehicle of choice for passive income.

Dividend Growth Investing: How To Yield 20%+ On Cost

An overlooked metric in the world of dividend investing (and personal finance overall) is yield on cost. What is yield on cost? It’s the dividend income you receive in the present year divided by the actual amount of money you invested. Yield on cost rises as your dividend income increases over the years (thanks to companies that faithfully raise their dividends like clockwork). In this video, I share a simple financial model explaining how anyone can yield 20%+ on cost. Compared with most starting yields in the 3% range, this 20% yield on cost is a reflection of patience and highlights why I love dividend growth investing.

Investing For Dividends and Cash Flow

What is your investment strategy? Mine revolves around receiving an increasing stream of dividends from world-class companies. What is a dividend, you ask? It’s a payment (typically quarterly) that many companies make to their shareholders. They are sharing a part of their profits, if you will, directly with those that own the company. This is cash that shows up in your brokerage account just for owning the stock. You have to do nothing else! The best companies, in my opinion, not only pay dividends but increase dividends each year.

Digital Marketing // Academy, Career Tips, and Tutorials

From Digital Marketing To Your Dream Career

I believe that the CEOs, COOs, and CFOs of the future will have roots in digital marketing. Digital marketing is such an amazing career, one that teaches you fundamental skills across a variety of disciplines. It’s like running a company within a company (even though you’re running campaigns at a broader organization, it’s like you’re an entrepreneur). I’m excited to share my personal story about how digital marketing became my springboard towards achieving my dream of becoming a full time investor.

Dreamfore 2016 Insights

As a Silicon Valley-based technology and business executive, I like to attend conferences like Dreamforce to sharpen my skills and learn new things. Dreamforce 2016 was an excellent conference. In today’s video, you’ll learn my top insights live from the Dreamforce 2016 expo hall floor. After watching the video, you may also want to check out my Dreamforce 2016 Blog Post.

Homepage Takeovers: Tips For Digital Marketers Running Large Display Campaigns

In the world of programmatic advertising, the traditional CPM-based homepage takeover may sound so old school. Those days of taking over the Yahoo! homepage or the AOL homepage are over, right? Only those large brands with branding budget (not direct response budget) focus their efforts on such things, right? Wrong! I’m a huge proponent of homepage takeovers for the right type of direct response advertiser. Learn how I personally leverage such takeovers for direct response campaigns.

Public Speaking // Digital Marketing Events

Self Storage Association (SSA) Spring, 2016 Conference Trailer: Expert Marketing With A Lean Team

In the world of self storage, it can be intimidating to be a smaller operator with only a few self storage facilities. How can you possibly compete with large, publicly-traded companies in the world of marketing? In my recent SSA presentation (co-presented with Christine Munther of G5), we had the pleasure of sharing tips and insights on how smaller advertisers can fight above their weight class. In fact, being a smaller company actually carries certain advantages. Today’s video is a fun trailer for our event. Want to learn more about my experience presenting at SSA? Please check out my SSA New Orleans Recap (With Pictures) and also my post about How I Prepared For My Presentation.

PPC Ian Stanford Online Marketing Presentation

I had the honor of presenting digital marketing tips at Stanford Graduate School of Business, twice. Broken into six separate parts, these videos comprise my second speaking experience at Stanford GSB. While they’re from 2011, these videos share absolutely fundamental online marketing strategies. I recommend starting with the first video above, and then watching videos two through six below.

Want to read about my experience? Please check out my blog posts:

Want to see more? Check out the following blog posts highlighting my first digital marketing workshop (PPC and SEO) at Stanford Graduate School of Business in 2010:

Digital Marketing // Definitions

Frequency Cap Strategies For Digital Marketing Campaigns

In the world of digital marketing, there are a lot of different terms of importance. In my digital marketing definitions series, I tackle some of my favorite digital marketing definitions one-by-one. Whether you’re a beginner or an advanced digital marketing professional, I’m certain you’ll learn something new from my digital marketing definitions series. In addition to defining, I provide actionable insights on real world application. In addition to my frequency cap video above, here are my other definition videos:

Backyard Blogging // Business and Career Insights

Go To College: My Life-Changing Lessons Learned From Stanford University

I’m a proud Stanford University alum (BS in Computer Science and Minor in Economics). Looking back 13 years later, I’m thrilled to share my greatest lessons learned from my time at Stanford. I see so many videos these days encouraging people to skip college. While that may work for some, college was a game-changer for my personal and career development. Learn why!

Digital Marketing // Pay Per Click (PPC) Tips

My roots are in PPC, dating all the way back to 2004. In these older PPC Ian videos, I’m excited to share pay per click search engine marketing strategies that are still relevant today.

About Me // PPC Ian (Ian Lopuch)

Welcome To The PPC Ian YouTube Channel

In recent times, I have been very focused on my YouTube channel. While prior years only experienced a few videos per year (at best), I’m now uploading new videos about investing and digital marketing weekly. Check out my neat new YouTube channel intro.