I’m excited today to share an amazing free eBook with you, Acquisio’s Choosing a PPC Management Pricing Model. I’m really excited about this eBook and highly recommend it because it really got me thinking. In today’s PPC landscape, it’s imperative to understand agency pricing models. Whether you’re climbing the corporate ladder, looking to hire an agency, or even looking to start your own agency, this eBook will prove invaluable.
Cost-Based and Performance-Based Agency Contracts
Acquisio’s Choosing a PPC Management Pricing Model discusses two types of agency pricing models, cost-based and performance-based models. Each of these models can actually get quite complex, there are 5 different types of cost-based agency models and 4 different types of performance-based agency models discussed in the eBook. The eBook covers some really interesting topics including: the agency perspective, the advertiser perspective, and the pros and cons of various models.
I’m here to say that it’s more important than ever to understand SEM agency pricing models. Why? First and foremost, the agency career path is a great one. (You can learn all about the agency career path in my post about three different PPC career paths.) Second, it makes a lot of sense to hire an SEM agency, even if you have an in-house team. It’s all about leverage in paid search and SEM agencies provide just that! Third, SEM agencies are a great business and you may even want to consider starting one yourself. This whitepaper will provide great information to start modeling out your own SEM agency business.
Acquisio, The SEM Platform of Choice For Agencies
I wanted to close out today’s post by giving a quick intro to Acquisio, the company behind this awesome free eBook. What is Acquisio all about? They are the SEM platform of choice for SEM agencies. If you’ve been reading PPC Ian for a while, you know I’m a huge fan of SEM automation. I even wrote my own 12 page SEM automation buyer’s guide. When you’re an agency, automation is more important than in any other situation. It’s simply not possible to scale and give all your clients the level of service they require without the right platform. That’s exactly where Acquisio steps in.
Want to learn more about Acquisio? I highly recommend checking out my exclusive interview with Marc Poirier, CMO and co-founder of Acquisio. When you’re done with that, you’ll also want to check out Acquisio’s display advertising eBook. Last, but definitely not least, I can’t say enough about Acquisio’s new eBook: Choosing a PPC Management Pricing Model.