PPC Ian

PPC Ian

Dividend Investing For Everyone

  • Home
  • About PPC Ian
  • My Dividend Stock Portfolio
  • Sin Stock Investing Guide
  • Stock Analysis Worksheet
  • Yield On Cost Worksheet
You are here: Home / Archives for sitelinks

Sitelinks Now Have Arrows Pointing To Them

By PPC Ian Leave a Comment Feb 9 0

I’m a huge fan of Google sitelinks. Sitelinks are showing up more and more, with some ads now displaying Six Sitelinks. (Make sure your campaigns have six sitelinks or else there’s no way you will get the full benefit when Google wants to serve up six sitelinks.) Now, Google is improving sitelinks even more. Check out the screenshot below, the search results for the query “life insurance”. There’s a little arrow next to the sitelinks pointing right at them! Starting today, I’m seeing this little arrow with both paid and organic ads.

So far, I have not experienced a ton of clicks on sitelinks themselves. Rather, sitelinks are amazing because they allow you to get additional real estate for ad copy, raising your overall CTR. Personally, I wish more people clicked on sitelinks because they allow you to segment your traffic and theoretically improve the overall user experience. Now, with the little arrow, this may become reality! I know when I include arrows on landing pages they definitely draw the user’s attention. The arrow next to sitelinks should definitely increase clicks on sitelinks which will be fun to measure.

Sitelinks Arrows

Google Now Displaying Six Sitelinks In Paid Search

By PPC Ian Leave a Comment Aug 5 5

Google AdWords is evolving! More front end, user facing enhancements have occurred in the last year than I can remember in my 7+ years of paid search. This is really fun for me because I’m obsessed with PPC and also because the front end is all about marketing at its best. The tools now available, via Google ad extensions, empower us more than ever to deliver amazing ad experiences to the end user.

If you’ve been reading PPC Ian for a while, you probably know I’m a huge fan of sitelinks. Out of all the Google AdWords ad extensions, sitelinks are by far my favorite. Today, I’m excited to share a neat screenshot (below) that shows State Farm’s brand ad with six sitelinks! That’s right, if your CTR is high enough, Google now appears to be delivering six sitelinks. Also, I’m pleased to share some of my favorite sitelinks tips and strategies.

PPC Ian’s Top 4 Sitelinks Tips

Now, this is cool for State Farm, but you may be wondering what does this mean for you? Good question! First and foremost, make sure to make sure all your campaigns (especially the ones that house your brand name terms) have six sitelinks. If you don’t have six sitelinks, it’s impossible for six to show up. Side note: I noticed one advertiser recently who only had three sitelinks (two on the first line and one on the second). I think it’s because they only had three in their campaign, how embarrassing. I never advise having fewer than four sitelinks. If your worried about which ones Google will pick, don’t be. If you include six sitelinks, but only two or four show, Google will pick the ones that optimize your CTR (to the best of my knowledge).

Second, I highly recommend longer sitelinks. If you have longer sitelinks, they’re likely to occupy multiple lines like State Farm’s. However, let’s say you have shorter sitelinks. Then, they’re likely to display side-by-side and occupy fewer lines (less real estate).

Third, I recommend sending your sitelinks to different landing pages. The original intent of sitelinks is bringing your site’s navigation closer to the user. Now, you could send all of them to the same landing page, however this is not an ideal user experience and could lower your conversion rate.

Last, I recommend including calls to action in your sitelinks. State Farm does not do this, although I cannot fault them because they appear to be doing quite well. That said, there is always room for improvement when it comes to pay per click. If State Farm included words like “compare”, “find”, “get”, “apply”, etc. in their sitelinks, they are likely to improve CTR and conversion rate too (in my opinion).

Six Google Sitelinks

Image in this post © Google and State Farm

New Look & Feel For Google Sitelinks

By PPC Ian Leave a Comment Feb 27 10

I just searched for my brand name (PPC Ian) on Google and noticed that my organic sitelinks have a brand new look and feel! Check out the screenshot at the end of this post. I’m not sure if this is a beta test or a permanent change, but one thing’s for sure: the new sitelinks rock!

Google Organic Sitelinks: New Versus Old

You may remember from my post Happy Birthday To PPC Ian that I just started seeing sitelinks for PPC Ian around October, 2010. As you can see in the image in that post, the sitelinks were just links with no surrounding text. Moreover, I just had four of them.

More Brand Name Traffic

The new sitelinks that I just noticed today are much more pronounced. There are eight links in total and there is descriptive text below each of the links. My organic listing occupies a lot more space in general. Whenever someone types in my brand name, I’m going to capture a lot more traffic because this enhanced listing with the new style sitelinks really pops. Even better, many of my organic sites that never had sitelinks before now do. With this change, I believe Google is also displaying sitelinks for more sites.

Between the new AdSense formats, the new AdWords mega titles, and these new organic sitelinks, Google is making serious progress through testing. Awesome work, Google!

Google Organic Site LInks

Screenshot of Google Search Results © Google

About PPC Ian

Ian Lopuch (PPC Ian)Hi, I'm Ian Lopuch, also known as PPC Ian. I'm a Silicon Valley business executive with an incredible passion for dividend stocks (and investments that provide true passive income for the long-term). In fact, I have built a portfolio of 40 stocks that will one day pay for all of my living expenses. I enjoy blogging here about my passion for cash flow investing, while also sharing some other business and digital marketing insights from time-to-time.

Read More About PPC Ian

My Valued Sponsors

Advertise Here     Advertise Here

Let’s Talk Stocks

Watch My YouTube Videos See My Photos On Instagram Tweet Me on Twitter Like Me on Facebook Network With Me on LinkedIn

PPC Ian Tag Cloud

3q digital acquisio ad copy adlift admedia adwords affiliate marketing bid management bing blog anniversary blog commenting charity digital marketing dividend dividends domaining ebay partner network facebook ads facebook advertising goals google google adwords ian lopuch kenshoo lending club marin software mentor box mentorbox ppc associates ppc automation ppc career ppc jobs public speaking search alliance sem agency sem automation sem career sem software seo smx smx west stanford gsb weekend musings yahoo youtube

Posts By Category

PPC Ian Dividends Yield On Cost

My Favorite Dividend Stocks For 2018 and Beyond

Check This Out These Are Dividend Checks

I Invest For Dividends and Financial Freedom

Ian Lopuch Carmel CA

Angel Investing: My Experience With SAFE Agreements

The Five Minute Journal

The Five Minute Journal: My Review and Experience

Mentor Box

My Mentorbox Review

PPC Ian at Stanford Graduate School of Business

PPC Ian Presents at Stanford GSB Again

Stanford GSB Presentation

Video: Stanford Graduate School of Business

Net

Buying Domains on Sedo

BlueHost Web Hosting

BlueHost, Add-On Domains, and .htaccess

PPC Ian
Follow on
Twitter
Connect on
Facebook
  • Home
  • About PPC Ian
  • Consulting
  • Terms and Conditions
  • Privacy Policy
  • Affiliate Disclosure
  • Disclaimer
  • Contact Me
Copyright © 2009 through 2023 PPCIan.com (An IJL Productions LLC Site). All Rights Reserved.