I’m a huge fan of Google sitelinks. Sitelinks are showing up more and more, with some ads now displaying Six Sitelinks. (Make sure your campaigns have six sitelinks or else there’s no way you will get the full benefit when Google wants to serve up six sitelinks.) Now, Google is improving sitelinks even more. Check out the screenshot below, the search results for the query “life insurance”. There’s a little arrow next to the sitelinks pointing right at them! Starting today, I’m seeing this little arrow with both paid and organic ads.
So far, I have not experienced a ton of clicks on sitelinks themselves. Rather, sitelinks are amazing because they allow you to get additional real estate for ad copy, raising your overall CTR. Personally, I wish more people clicked on sitelinks because they allow you to segment your traffic and theoretically improve the overall user experience. Now, with the little arrow, this may become reality! I know when I include arrows on landing pages they definitely draw the user’s attention. The arrow next to sitelinks should definitely increase clicks on sitelinks which will be fun to measure.